There are seven or eight long tables in the small storefront, and the products they operate are also very simple. A staple food, a dish, is such a humble small restaurant. It will be crowded before the meal, and many customers will patronize it again and again. Mystery is a dish called "Yellow Chicken".
Yang Mingyu braised chicken rice is clean and hygienic, with unique taste and moderate price, which is suitable for all consumer groups. You don't have to worry, because you have never run a catering project. The braised chicken rice in Yang Mingyu has turned the tedious procedure into a workflow of 1+ 1, and it is easy to open a shop without any technology. With the strong support of the company headquarters, once the cooperation is reached, the company will provide you with all-round services such as storefront design, interior decoration, kitchen design, management mode and technical training. Our powerful central factory and franchise stores all over the country are your reliable guarantee.
I don't know since when, braised chicken rice has become a new way for many Jinan people to eat. Nowadays, careful Jinan people can easily find that there are more and more shops walking on the street under the signboard of Huangqi chicken, some are called "Huangqi chicken", some are directly called "Huangqi chicken", and some restaurants take out Huangqi chicken as a signature dish. For a time, braised chicken became a popular dish. With this dish alone, these humble roadside shops have firmly grasped the stomachs of diners. It is understood that at least hundreds of restaurants in Jinan are holding the signature dish "braised chicken", forming a spectacular scene in which hundreds of restaurants enjoy a dish. Every meal, all the Huangqimi restaurants hidden in the alley are crowded, and queuing for dinner has become a street view.
Yang Xiao Road, born in a family of restaurants, is naturally sensitive to the catering market. He is optimistic about the prospect of fast food industry and has been thinking about elite fast food restaurants. "Compared with other traditional Shandong dishes, the operation of braised chicken is relatively simple, and it is still suitable for fast food. Braised chicken Many big hotels have this dish with different names, but the click rate is very high. " With a keen sense of smell, the road to finding the project hit it off with the horse and became famous with this classic dish.
Soon, Lu registered the trademark "Yang" and set up a catering company, which was responsible for developing new products and unified distribution. "If we want to be bigger and stronger, we must register a trademark, otherwise our brand concept will be lost." Yang Xiao Road, who has been engaged in catering business for a long time, realized that the real fish market is not a long-term solution. Since braised chicken has been recognized by consumers, we should take the road of brand deviation as soon as possible, and it is king to use corresponding planning and industry standards to restrain those operators who even violate the rules.
"Yang Mingyu Braised Chicken Rice" is located in Zhougongci Street, Jinan, and the boss Ma is the first businessman to play the signboard of old Jinan-style braised chicken. On 20th/KOOC-0//KOOC-0/June/KOOC-0/5th, Ma carefully prepared the store for more than a month. Recalling the mood at that time, Ma said that he was "both happy and a little uneasy". Looking at the people coming and going outside, Ma muttered in his heart; I hope I can earn my rent back today. To his surprise, seven or eight tables in the store were not enough after only one week of opening. A month after its opening, a long queue has begun to form at the door of the store. A story passed down from being a neighbor.