Tanabata Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:
First, the activity time:
August 9(th)
Second, the activity name:
"Love is Tanabata, meeting the stars"
III. Contents of activities
3. 1) "The better the night, the lonelier the Tanabata" is a large intimate dating party with perfect talent and beautiful face.
The hotel's 500-square south square is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
3.2) Guest Room:
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building/kloc-0 was 428 yuan/room. The next day, two people had a breakfast buffet, and they were presented with a fine rose, a bottle of fine red wine, a fine lollipop and two tickets for the performance.
3.3) Catering:
Galaxy restaurant launched
277 yuan Valentine's Day package (including two-person package, a glass of red wine and a rose)
577 yuan Valentine's Day package (including two-person package, a bottle of premium red wine, a bunch of roses and a box of chocolates)
777 yuan Valentine's Day package (including premium package for two, one bottle of imported high-grade red wine, one bouquet of roses and two tickets for Dahexiu Store)
Gong Yue restaurant
On the day of the activity, you will receive a rose when you spend 77 yuan in Gong Yue restaurant.
Third, the implementation details
3. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
3.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.
3.3) Please ask the Finance Department to inform all catering cashiers and make discounts.
3.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
3.5) The planning department designs and produces tickets (lottery tickets) for the party, 1 seat, 2 lobby posters and related publicity.
3.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue. (interview network)
Fourth, promote publicity.
Posters and leaflets in the hotel
Hotel websites and friendly connection websites
Floating advertisement in Shangdu Information Port (one month)
Dahe Daily Quarterly Color Edition +600 Words Soft Text
Fashion magazines are hard, wide and soft.
Street light box film
Target customer SMS
Verb (abbreviation of verb) cost budget
Rose 2 yuan /500 PCs 1000 Yuan.
20 boxes of chocolate 50 yuan 1000 yuan.
Lollipop 50 yuan 10 500 yuan.
Red wine 150 yuan 10 sticks 1500 yuan (sponsored by wine merchants)
High-end red wine 300 yuan 10 3000 yuan (sponsored by red wine merchants)
Exquisite gift 200 yuan 200 yuan 40,000 yuan (sponsored by the enterprise)
Banner/Poster 80 yuan
SMS promotion is 0.04 yuan/60,480 articles and 2,400 yuan.
Ticket sponsorship for Dahe Xiudian performance (/kloc-less than 0/00 tickets, non-replaceable)
Jewelry sponsorship
Small gift hotel inventory gift
Dahe Daily, Shangdu Information Port and Fashion Magazine are about 68,000 (full replacement)
Total: 2,500 yuan (excluding replacement)
Case 2 of Valentine's Day planning in Xxx restaurant
Moderator: xxx restaurant
Co-organizer:
On Valentine's Day this year, Zunpin Imperial Tea brought male and female guests to the appointment.
When you meet love, fate begins here. ....
Origin:
More and more young people are eager for true love, but they are alone in the city. Traditional blind date makes them embarrassed, and it is difficult to tell the grade and authenticity of online dating, so they prefer to be single forever.
Activity purpose:
1. Culture: Let outstanding single men and women in the city show their true selves, open their hearts, gain friendship and meet true love through this activity.
2. Business: ① Through this activity, improve the brand appeal of Zunpin Tea Western Restaurant in the surrounding industry markets; ② Increase the daily average turnover of Zunpin Tea Western Restaurant.
Activity theme: 20 17, meeting true love.
Activity time: 20 17.2. 14 (three days before and after)
Audience:
1, a distinguished tea member;
2. Members of a contractual joint venture;
Activity mode and cost:
1. Integrate the customer resources of all departments of the company, and uniformly release the activity information to the guests in the form of short messages;
2. Publish the activity information, content and activity mode to recent customers through print advertisements, banners and LED display screens;
3. Carefully arrange the venue and strive to create a romantic and beautiful holiday atmosphere;
There is a reception desk in front of the restaurant. Participants buy Valentine's Day activity cards at the reception desk. Men's activity card 150 yuan/Zhang, women's activity card 80 yuan/Zhang;
5. All female guests who visit Zunpin Tea Western Restaurant on Valentine's Day can get a rose at the sign-in desk;
6. Two chocolates will be given when the restaurant opens.
Activity content:
1, the first wave of love shock: "find the goddess in your heart"
Campaign slogan: Love happens around you;
② The company designed its own dating cards, male (green) and female (pink).
The contents of the blind date card include: name (nickname), age, hobbies, work, and requirements for TA;
(3) After the opening ceremony, the guests will be given a snack with a Valentine's Day activity card, and a friend card will be attached for the guests to fill in;
(4) guests can observe and then entrust the waiter to send the appointment card to their favorite TA.
If both parties are interested, they can communicate with each other through the waiter and start dating.
⑥ For the business atmosphere in the lobby during the event, the company can consider arranging on-site hosts to set off the atmosphere.
The host's main job is to explain the content of the event and encourage guests to participate.
2, the second wave of love shock: "dazzle yourself, hot MM call"
The organizer of the event will observe the female guests that night. If you find a beautiful young girl, you can invite her to perform a simple performance at a specific time (the host and performance time will be arranged separately). After the performance, she can receive the company's steak coupon, and 70 yuan can exchange it for a free steak.
3. The third wave of love shock: "True confession"
For lovers who patronize Zunpin Royal Tea Western Restaurant on Valentine's Day evening, the company can provide them with the opportunity to express their feelings loudly on stage and get a glass of champagne (how can a special expression not be moved on a special day? )
4. The fourth wave of love shock: "romantic passion"
During the activity, those who spend all the money in 300 yuan will get a zero-point lottery on February 14, and so on.
Draw a lottery ticket on the spot.
First prize: 1 A beautiful bouquet of 99 roses and a bottle of champagne.
Second prize: 3 large plush toys.
Third prize: 10 chocolate.
Scene layout:
Gate:
1, two billboards on both sides of the gate, indicating the activity information;
(20 17 Valentine's Day Activity Raiders: Zunpin Yucha invites you to attend the Zunpin Friends Valentine's Day Party with TA, and speak out your love loudly, so that everyone can witness your love, dance and tease your sweet love together. )
2, door glass, intimate shape and rose pattern
3. Decorate the fish pond with pink balloons.