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The Development History of Beijing Jiangbianchengwai Investment Management Co.

2005

September 2005, the first store of Jiangbian City Outdoor - Jiao Tong University Store opened for business near Beijing Jiaotong University, which was widely praised and cultivated a large number of loyal "Jiang fans".

2006

August 2006, the second store in Beijing - Minzu University store opened.

In September 2006, Beijing Jiangbian Chengwai Catering Management Co., Ltd. was registered and established, and the brand effect of "Jiangbian Chengwai" began to show its prominence.

2008

August 2008, Mudanyuan store opened, the company won the 2008 Food Fashion Ceremony "most popular restaurant TOP 20" honor. 2009

In 2009, Asian Games Village Store opened, the company won the 2009 Food Fashion Ceremony "the most popular restaurant TOP50" honor In early 2009, the company firmly established a chain of directly-managed mode of operation, officially began to build a chain management structure, and became a member of the China Culinary Association

In August 2009, the outstanding performance of Jiangbian Chengwai in the Beijing catering market attracted the attention of the investment community, and successfully introduced 40 million venture capital

2010

Jiangbian Chengwai took a rapid pace of expansion, with the addition of six new directly-managed stores within a year

The unified food processing and logistics center began preparations for the standardization of Jiangbian Chengwai an important step towards the operation of the operation

The company was awarded the honor of the Beijing Municipal Commission of Commerce and the Beijing Municipal Culinary Arts Association. p>Won the "2010 Beijing Food Year" activities jointly organized by the Beijing Municipal Commission of Commerce and the Beijing Evening News "Top Ten Most Potential Characteristic Restaurants" honors, "Beijing Food Fashion Ceremony most popular restaurants "

2011

Newly added 4 directly-managed stores in Beijing

In April 2011, Jiangbian Chengwai was honored as one of the "Top 50 Beijing Catering Enterprises (Groups)" in the 2011 Beijing Catering Top Ten Brands Awards. In June 2011, the first store in Shanghai - Jinling East Road store opened, which was full on the first day of opening, marking a significant progress in the cross-regional development of Jiangbian Chengwai

After 6 months of careful integration, the unified logistics and processing system was launched in full swing in September 2011

October 2011, Jiangbian Chengwai's training base was unveiled, and standardized talent supply process was fully activated

The first Jiangbian Chengwai training base was opened in September 2011, and the standardized talent supply process was fully activated.

November 2011, the construction of the mature chain management system was completed, and the strategic layout of the expansion to the first-tier cities across the country began

2012

Beijing directly-managed stores up to 15, Shanghai directly-managed stores up to 7

December 2012, the company was awarded the "China Good Taste" annual food rankings in the 2012 "China Good Taste" contest. In December 2012, the Company was awarded the "Top 10 Most Favorite Restaurants" and "Most Valuable Investment Enterprise" in the category of Chinese cuisine in Beijing in the 2012 "China's Good Taste" Annual Culinary Ranking Contest. At the end of 2012, the Company was awarded the "Most Characteristic Signature Restaurant" in the 2012 Beijing Million Cardholders' Favorite Signature Restaurant Contest held by China Merchants Bank in November.