First, since it's making money, there must be a lot of people flocking to it. The reason why there are not many young people to join, just because most people's concepts have not yet changed, or information asymmetry leads to the vast majority of people do not know that the old catering to make money. In the fierce competition in the market, some old-fashioned products, over the years the market has always been limited to the local, and even local consumers are getting less and less. Why will be in such a dilemma, found that there are multiple factors.
Second, innovation "baggage" is too heavy. The old enterprises generally have their own main products, and products and brand depth bundled, mutual achievement. However, born in the era of agricultural handicrafts, material scarcity of products how to adapt to the new consumer environment, is the old enterprises must answer the question. Taking food products of old brands as an example, classic products are often high in oil and sugar, and it is increasingly difficult to adapt to the tastes of young people. In the development of new products, facing the "authentic or not" of the ideological burden, worried about losing old customers, but also can not win the young people, both ends do not fall good.
Third, the market development "no ambition". Some of the old enterprises are used to the "famous", but do not pay attention to "branching". The reporter interviewed an old famous at home and abroad, Europe and the United States dignitaries to taste the store are full of praise. Inside the store, hung with celebrities from various countries to store photos. Some overseas Chinese will also place orders from overseas during traditional festivals such as the Spring Festival. However, over the years, companies have rarely taken the initiative to go out and develop overseas markets.
Fourth, the business mechanism "lack of flexibility". Old enterprises are generally divided into listed companies, state-owned enterprises, private enterprises. A number of old heads of bluntly, some state-owned enterprises in the development and innovation of conservative, while private enterprises face some practical difficulties in the operation, but also led to the old brand is difficult to forge ahead, can not better attract young people to inheritance and development.