Chinese businessman: after the establishment of Hersheng International, what are the main customer groups?
Sun Qiang: The customer groups of He Sheng International mainly have three major blocks, the first is the distribution and wholesale of secondary cities, counties and townships; the second is the distribution of hotels, restaurants, taverns, restaurants, college canteens and government restaurants; and the third is the retail of urban residents. The products of He Sheng International are genuine and inexpensive, and we are committed to building a safe and healthy food trading service platform by constructing a Century Golden Flower-style shopping environment for consumers.
China Businessman: For such a huge food trading platform as Hershey's International, what kind of initiatives do you have in terms of management system and appointment of talents?
Sun Qiang: First of all, we have to establish a professional team - we screen the province's talent pool and cooperate with the Shaanxi Provincial Senior Talent Office. For the talent we use "pre-screening, medium-term exchange, late verification" of the 12-word policy, follow the "professional people do professional things, the right person in the right place" principle. And we require them to provide efficient and high-quality services to satisfy customers. Our business belongs to the service industry, so good service is one of our priorities. As for management, we will learn from the international and domestic excellent management system and develop our own management system according to our own situation.
Chinese businessman: Wo Sheng International current situation?
Sun Qiang: He Sheng international use of shopping malls to operate, to military service clubs real reputation for high standards, is Shaanxi Province, Xi'an City, Weiyang District, three key projects. It is a large-scale commercial operation body integrating agricultural and non-staple food bulk trading, agricultural and non-staple food headquarters economy and agricultural and non-staple food exhibition economy. With "serving people's life and increasing farmers' income" as the persistent enterprise tenet and "guaranteeing food safety with all our strength" as the core value of the enterprise, He Sheng International integrates many famous brands, and insists on We adhere to the strategic policy of "a collection of famous products, the real price". At present, we take the lead in carrying out the "Double Hundred Project" to benefit farmers and citizens, and through the construction of 8 hours to reach the logistics circle, the development of the exhibition economy, to create a "never-ending food trade fairs" to serve the wider region of the people and businesses.
Chinese businessman: It is reported that in the next five years, Xi'an City will carry out the pilot work of comprehensive reform of the national service industry, and will focus on enhancing the competitiveness of nine key areas of the service industry, which is in the field of catering, Xi'an City, will spend five years to create a "gourmet food and beverage capital" in line with the international metropolis in the face of this situation, What kind of initiatives will Hutchison International have?
Sun Qiang: He Sheng International as China's first building-type food trading platform, the most complete trade logistics food trading world and the Xi'an Municipal Government's key support for people's livelihood projects, the project operates all kinds of agricultural and sideline products, seafood, frozen products, aquatic products, non-staple food, dry goods, spices, local specialties, sugar, wine, beverages, snacks, tea, and other organic and green food will be for the Xi'an Municipality to build a It will provide abundant and complete food materials for Xi'an to build a "gourmet catering capital", lay a good foundation for the development of mass catering, promote the development of local brand chains, accelerate the construction of catering outlets covering residential areas, commercial streets, office areas and other important areas, and satisfy multi-level consumer demand.
Chinese businessman: Hershey International's "four major professional systems", "eight competitive advantages", "six commercial support", "eight characteristic features" are respectively "four major professional systems", "eight competitive advantages", "six commercial support", "eight characteristic features". What are the "eight special features"?
Sun Qiang: The four professional systems are unified image, unified investment, unified publicity, unified service. Eight competitive advantages refer to three-dimensional transportation, multi-dimensional logistics network; high-end building "one-stop" trading platform; entity stores and e-commerce interactive business; top hardware and software support; low-risk operation, cost-effective benefits; unprecedented promotional efforts; strong consumer potential; provincial, municipal and district governments focus on support. The six commercial support refers to logistics support, office support, financial support, facilities support, business support, network support. The eight characteristic functions refer to: goods distribution and on-site trading function, processing and warehousing function, logistics and distribution function, network business function, quality testing function, display and exhibition function, value-oriented function, comprehensive service function.
China Businessman: As a member of the modern service industry, what are your personal expectations of Hersheng International?
Sun Qiang: Modern service industry has two main characteristics: high standard hardware facilities and high quality and efficient software services. He Sheng international development direction is clear, clear thinking, dare to innovate, in terms of market positioning, not only and other traditional market positioning staggered distance, and more ambitious planning. Our goal is to realize 10 billion transaction volume in two years and 20 billion transaction volume in three years, which will directly drive 10,000 people to be employed and indirectly create 200,000 jobs. At the same time, we will open channels for upstream enterprises, unite with downstream enterprises, and build the professional service chain of He Sheng International by integrating the advantageous resources of the whole industrial chain, so as to promote the healthy and sustainable development of the food industry, and make positive contributions to the stability and prosperity of the society.
China Businessman: What are your plans for the future development of Hersheng International?
Sun Qiang: After the official operation of Hersheng International, we want to perfect this operation model in three years, make it standardized and mature, and become a model that can be replicated across the country. In addition, we will make full use of the advantages of the Hershey International to hold large-scale food expositions, which will make the Hershey International a Chinese food culture museum showing the 5000 years of splendid civilization of China, so as to make the Hershey International to a new level. In short, we want to make a useful exploration of the solution of the three rural issues through industrial integration and business model innovation.
China Businessman: On the occasion of the upcoming grand opening of Hersheng International Food Trade Center, what would you like to say about the concern and support from all walks of life all along?
Sun Qiang: Since the construction of Hersheng International, by the provincial, municipal and district governments and leaders at all levels attach great importance to and deep concern, by all walks of life in the community's keen attention and support. After 22 months of intense, efficient operation and implementation, and raw international food trading center is finally about to grand opening! Here, on behalf of all the colleagues of Herson Group, I would like to express my heartfelt thanks to all of you! Looking to the future, we feel that the task is heavy and the road is long, we will make Hersheng International to become a landmark agricultural and sideline products trading business flagship in the western region, to further develop market resources, improve the market system, strengthen the mechanism of commodity circulation, activate the market circulation, and promote the consolidation and development of the big market of the food basket products and the pattern of big circulation, and to strengthen the fulfillment of the social responsibility to guarantee the effective, sustainable and stable implementation of the government's policies. This will be our new goal under the new situation, and Sheng would like to take this as a benchmark, accelerate the run!