No matter who you are, starting a business is not going to be smooth sailing; instead, you will encounter various bumps and difficulties. Those who are successful tend to have two ways to deal with this situation: stay optimistic and work hard for change. Staying optimistic is about regaining confidence and not getting knocked down before getting out of a difficult situation; only by working hard to change can you realize a "bright future" and find a good way out.
Staying optimistic
Everyone should be familiar with Jack Ma. The way he smiles always leaves a deep impression on people. His optimism, passion and wisdom are always infectious. Jack Ma said a sentence:
"A man's heart is aggrieved." Indeed, when Jack Ma started his business, he encountered countless difficulties along the way, but he was able to face them optimistically and eventually overcome them. The early days of Hai Bo Translation Agency were difficult, but Ma could face them optimistically. In order to subsidize the translation agency and keep it running, once he ran to Yiwu to buy small commodities and sold them to make money. When he created China Yellow Pages, he ran around promoting it under the banner of a scammer, and it was common for him to be rejected. Yet he was never really depressed, but optimistic.
In order to build a website for the Ministry of Foreign Trade and Economic Cooperation, he led his team to work night and day. Many people crammed into rented rooms and ate instant noodles, never backing down from the hard work. Later, when he left because he planned to start a new business, he and his team members cried bitterly, sang "True Heroes" and sadly embarked on the journey to build Alibaba.
After the creation of Alibaba, he encountered a lot of difficulties:In the most difficult time, Alibaba's account was only 200 yuan; in 2000, the Internet bubble burst, Alibaba was hit hard, forced to shrink the front, a large number of layoffs. The company was once in turmoil; SARS period, Alibaba employees were forced to leave the dissolution of the company nearly collapsed; Taobao just on-line, completely blocked by the Ebay Ebay; and then is the "bodyguard assassin" event and "Alipay equity transfer" storm. If Ma Yun is not optimistic, may have fallen, there is no Alibaba today. So in the entrepreneurial business road, the first thing to do in the face of difficulties is to remain optimistic, not completely defeated by the difficulties. Only optimistic face, there is hope to get out of the predicament. If shrouded in pessimism, it's all over.
Strive for change
Keep optimistic and also strive for change. Change makes sense, and general laws make sense. Optimism is meaningless if we cannot strive for change. Only by seeking change based on optimism can we reach the other side of victory.
Toshiba is a famous semiconductor manufacturing company in Japan. around 1952, the company was in trouble for a while, and a large number of fans could not be sold, which made the chairman of the board, Mr. Ishiba Taizo, worried. He called on the entire company's staff to find ways to promote, but with little success. It was at this point that a junior staff member stood up. He gave Taizo Ishiba an idea - to change the color of the electric fan. At that time, electric fans were all black in color, and Toshiba's was no exception. At first, Taizo Ishiba didn't care, but when he thought about it, it was interesting and he decided to give it a try. in the summer of 1953, Toshiba introduced a batch of light blue electric fans. The fans turned out to be wildly popular and sold out quickly. Spantel III was so excited that he ordered all the backlogged fans to be changed to a different color. So Toshiba sold hundreds of thousands of fans in a few months. No one thought that simply changing the color would solve the plight of the huge backlog of stalled fans.
Since the advent of electric fans, people have worn black. People imitated each other and attacked them for generations, gradually forming a convention, a tradition. Electric fans seem to be only black, and if they are not black, they are not called electric fans. This formed a mentality in people's minds. And the longer it goes on, the more y rooted the stereotype becomes, and the stronger the binding effect on people's innovative thinking. The success of this small employee of Toshiba was due to his efforts to change and break through the boundaries of the stereotype that "electric fans can only be black". When starting a business and encountering difficulties, it is important to break out of this constraint and try to change for the sake of change, for the sake of victory.
Staying optimistic and working hard to change is the best way to break through the difficulties of starting a business. If you can really learn these two tricks, difficulties will become smooth. Of course, this kind of thing is easier said than done. However, to achieve a career, successful business and wealth, you have to force yourself to do it, and this is the price you have to pay.