1. What are the decoration skills of shopping malls?
1. In order to make better use of the principle of functional combination, we need to have a product combination suitable for the tastes of different customer groups in each region and different floors, which is what we need. Put an end to the single function of floor area, affecting customers' interest in shopping, and effectively retain and utilize valuable customers.
2. In our decoration, the principle of uniform grade: the commodity combination of each floor area follows the principle of uniform grade, which is also very important for everyone to pay attention to, highlighting the richness of commodity combination in the floor area, attracting guests to turn back in any area once they enter the mall, or have no interest in going to the mall at all, so as to fully tap and make use of valuable customers.
3. The principle of decentralized layout in the decoration of shopping malls: catering, leisure, sightseeing and other projects should be decentralized to meet the needs of customers, and strive for different styles of related projects in each area and floor to drive people to flow evenly throughout the building.
Second, the three taboos of store decoration
1 Don't put the counter at the exit: In order to promote products, some shops often set up a counter at the exit area of the ladder, so that customers can see the products they sell as soon as they go upstairs, which increases the possibility of buying them. In fact, this practice will directly lead customers to deliberately bypass this counter and walk to the next counter. At this time, it is better to move the counter blocking the stairs by 2 meters.
2. The color of the store can't be decided casually: now many stores pay special attention to the color in the store. According to relevant personnel, bright colors will make people in a relatively excited state and arouse people's desire to buy. In addition, from the perspective of feng shui, the color in the store should be combined with the owner's birthday, the orientation of the store and the five elements of the goods sold, so as not to be rushed.
3. Don't play deafening music: In order to create an atmosphere, some businesses will play some loud music. Actually this is very wrong. Generally speaking, soft and elegant music can make customers linger, increase the time customers stay in the store and enhance the possibility of customers' consumption. But deafening music is loud in Feng Shui, which is a kind of fierceness and can make people feel irritable.
Third, store design and decoration skills
1. design: the appearance of a shop is the most intuitive thing, which not only reflects the sense of grade, but also shows a certain personality. Judging from the current market situation, most people prefer modern style, which gives people a sense of freshness, harmonizes with the modern high-speed society, and also reflects the trend of clothing.
2. Signboard design: After the name of the store is selected, you need to think about the production of signboards. Its layout and installation must be trendy, eye-catching and beautiful, because only in this way can customers or passers-by see clearly from a distance or from multiple angles, and neon signs should be equipped at night.
3. Entrance and exit design: The entrance and exit of the store must be designed according to the scope, flow direction, location and characteristics of the goods in the store. If the layout is not very reasonable, it will lead to crowded people or the goods will be exported before they are finished by customers, thus affecting sales. A good entrance and exit design should allow consumers to browse the audience orderly from the entrance to the exit, leaving no dead ends.
The above contents are about store decoration skills, three taboos of store decoration and store design and decoration skills edited by Bian Xiao. I hope that after reading this article, more consumers will know more about store decoration.