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Planning Department's job responsibilities

Planning Department's job responsibilities are as follows:

1, responsible for the company's brand promotion, planning, establishment and development of the company's corporate culture, product culture, market culture and management culture.

2, responsible for the control of the company's project planning work, including market research, information collection, organization, participation, guidance planning and activity program development, to complete the company's marketing and promotion of the project's overall planning creativity, design and presentation, guide the special planning and design.

3, responsible for the establishment of the company's external image and publicity, the establishment of the company and the higher departments of the exchange, the establishment of the company and the industry media communication, the establishment of the company and the relevant associations, with the completion of the day-to-day promotion of publicity work.

Main functions of the Planning Department

1, creative optimization of corporate resources.

2, market research, collect industry market information, research industry development dynamics, for enterprise senior decision-making to provide strategic information and information.

3, to assist corporate executives to set visionary goals, and visionary goals for systematic stage planning.

4, the development of a variety of rules and regulations and work processes, standardize the behavior of corporate staff.

5, shaping and spreading corporate culture.

6, the formulation of sales macro-policy, marketing plan, submitted for approval and supervision of the implementation of

7, the development and integration of products, set prices and promotional programs, and product promotion tracking and review.

8, the product life cycle, brand building, research and management.