for the CRM system in the catering industry, it is necessary to ensure that the customer information is as detailed and perfect as possible, and at the same time, it is also necessary to ensure the working interests of the sales staff, so that the two can be balanced and unified. So for enterprises, how to choose CRM system to do this?

1. Comprehensive customer information record

For enterprises, the more comprehensive customer information they have and the deeper they know about customers, the more they can provide targeted products and services close to customer needs and greatly improve customer satisfaction. Therefore, the selected CRM system in catering industry should be able to support the recording of comprehensive customer information, help enterprises to understand customer characteristics in multiple dimensions, and facilitate the subsequent analysis of customer consumption behavior.

2. Support multi-dimensional analysis

With comprehensive customer information, enterprises also need to analyze customer data in order to understand customer needs more accurately. Especially in the era of big data, huge and scattered customer data need real-time and accurate analysis, thus providing strong support for managers' scientific decision-making. When choosing a CRM system in catering industry, enterprises need to choose a customer information system that can support comprehensive multi-dimensional analysis of customer data, so as to tap customer value and create benefits for enterprises.

3. Fast and flexible input and recording methods

For sales, it is extremely tedious to constantly log in to the system to register customer information every day, so when choosing the CRM system of catering industry, it should be as simple, fast and flexible as possible, and support other recording methods except manual input, so that sales can register customer information without worry and effort, reduce the workload of sales, and let sales have more energy to spend on customer expansion.

4. Supporting mobile APP

It is not easy for sales who travel frequently to record customer information in real time. Many sales often have to go back to the office to register customer information with the computer login system. The longer the time is delayed, the easier it is to lose the temporarily collected customer information, causing losses to enterprises. Therefore, when choosing a CRM system for catering industry, we must choose a customer information management system that can support mobile APP applications, which is very necessary for salespeople who are often "on the road", because in this way, even if they are on a business trip, salespeople can update customer information anytime and anywhere.

these four points, when enterprises choose CRM system in catering industry, may as well be used as a basis for selection, so that in the process of actual use, sales staff will not be excluded, but actively explore in the process of exploring benefits.