He was born in the countryside, in order to enhance the education of self-study undergraduate tea drink business, in the shopping mall in 23 years, during the experience of closing 3 times, was demolished 4 times, management crisis and a series of difficulties.

He saved the day and overcame the obstacles to create a civilian tea drink brand honey snow ice city, under his leadership, now the number of honey snow ice city stores around the world exceeded 10,000, only the domestic coverage of more than 30 cities. According to media reports, the market financing valuation of 20 billion yuan.

This issue of the ZiYa children's business will be brocade bag will introduce to you, ordinary origin of Zhang Hongchao how to a grassroots origin of the soil taste cold drink store development into the capital of the favorite, realize the life of the story of the rebound.

In 1996, at the age of 19, Zhang Hongchao wanted to try out for a job as a salesman, and went to a job interview in Zhengzhou where he was repeatedly blocked, and was discarded by many employers as having a low level of qualifications and lack of experience.

This made Zhang Hongchao realize that if you want to have a better development, education is also very important, so he made up his mind and took the exam of Henan University of Finance and Economics, Adult Education, Public Relations and Secretarial Program . The next few years, I went to school and worked part-time.

In the process of working part-time, Zhang Hongchao discovered a shaved ice shop that he had never seen before. Common in his hometown, the shaved ice is a large block of ice in the middle of the summer, topped with syrup, and served with hawthorn sticks, raisins, and crushed peanuts.

According to customer demand, add different fruits to make different flavors, very popular with the locals. This makes Zhang Hongchao born in Zhengzhou to open the idea of shaved ice store, said dry.

Zhang Hongchao has always been a person of strong action. He used the time of graduation internship, often go to his hometown of Shangqiu shaved ice store to observe and learn, free to the store as a waiter, just to learn the professional recipe and production process.

After graduation, Zhang Hongchao was ready to open his own store, but with experience but no starting capital.

Grandma understood, in order to support his grandson, he gave Zhang Hongchao his savings of 3,000 yuan, which he had saved for many years.

So he went to Zhengzhou alone to start the road of entrepreneurship, back to Zhengzhou, Zhang Hongchao in the village of rented rooms in front of the opening of the shaved ice store, named "cold stream shaved ice".

This is the predecessor of the honey snow ice city, the store equipment is simple, only a second-hand freezer worth 800 yuan, two folding tables and a few benches.

In order to save costs, the store's small ceiling fan and the speaker used to solicit business are assembled by himself, as well as the shaved ice machine, bought their own blade, turntable and motor, assembled by themselves.

Later Recalling this time, Zhang Hongchao said that although it seems very hard now, everything needs to be done by yourself, but at that time did not feel hard, but full of vision and hope for the future.

Because of the small size of the ice store, the customer base is not much, can only earn a little money, in more than a year, Zhang Hongchao opened three stores.

The first opened in the village, although the flow of people, but because of limited spending power not many people will often buy.

Back to change the store place, the second store did not open long to catch up with the road repair was closed, the third store he opened in partnership with a friend, he is responsible for the sales partner responsible for financial.

Although the business is booming, but because of the poor understanding of people, the partners were not willing to share the money with the poor business, the conflict became more and more intense, and finally the two sides went their separate ways.

Despite experiencing many failures, but did not shake Zhang Hongchao want to continue to develop in the field of tea, but the more he saw the market has great potential. And the difficulties he encountered can be solved.

In 1999, Zhang Hongchao once again opened a cold drink store, the name of the store was changed to "Honey Snow Ice City".

The crushed ice shaved like snowflakes and topped with sweet jam, tastes like sweet snow, hoping that customers can eat a sense of happiness, hence the name Honey Snow Ice City.

This time the store opened in the university town, the audience is accurate, popular with students, business is booming, but the good times are not long, difficulties ensue.

This time, Zhang Hongchao with the demolition team on the fight, four years was demolished four stores, he looked at each time to be demolished full of bricks, as well as a variety of debit from relatives and friends there.

The desire to cry, a series of blows did not let Zhang Hongchao give up, the more he was frustrated, the more courageous, said the face of adversity, either climb over, or roll over.

These four years, Zhang Hongchao is always looking for the next store on the road, the last store, the demolition team has not finished demolition, the next store will have to start calculating.

Efforts to see the results

In August 2003, the work of the people, Zhang Hongchao found a discarded aluminum factory is rented, good location, good quality, just abandoned for a long time, the house is old.

Zhang Hongchao immediately decided that this is the place, followed by the beginning of planning for the renovation, pricing and sales, Zhang Hongchao borrowed 100,000 yuan, a breath of 1500 square meters to rent.

Began construction, determined to take into account in addition to cold drinks, but also home-cooked food, 1500 square meters can accommodate more than 200 people to eat, with good value for money goods and old-fashioned sales experience.

Once the store was opened, business was booming, and the Honey Ice City team finally ended its four-year guerrilla life with the demolition team, and Zhang Hongchao was finally able to put down his heart.

This period of time the high intensity of work and tense spirit, so that he fainted twice in front of the house due to overwork.

With the honey snow ice city stabilized, Zhang Hongchao began to learn from the operational experience of the major outstanding enterprises, and continue to personally understand the market environment and customer needs.

Positioning the product to the general public, the pricing is also in line with the consumption level of the general public, in the case of excellent quality to reduce costs.

In this way, step by step planning, Zhang Hongchao established a second and third store, more and more stores began to be built.

In 2006, Zhang Hongchao focused on research and development of new products, just as there is a rainbow hat ice cream fire.

This is a kind of Japanese imported cone ice cream, ice cream on the top of the ice cream is cold and delicious, the bottom of the cone crispy and crunchy, the two complement each other.

Previously 50 cents of torch ice cream, now actually can be sold for twenty dollars a, he smelled a business opportunity, why not develop their own recipe?

So he immediately bought a used soft serve ice cream machine, found a familiar cone supplier, paid a high price for the recipe, and finally got him to make it.

This fall, this torch ice cream in the honey snow ice city to sell, priced at $ 2, but also send a dollar coupon, super cost-effective ice cream in short supply.

Many customers go to Honey Snow Ice City just for ice cream, and then Zhang Hongchao opened a special ice cream store, constantly optimizing the process, the unit cost of ice cream to less than a dollar.

In 2008, Honey Snow Ice City because of the family operation, making the company serious disagreements. Zhang Hongchao introduced professional managers to reform the management of the company, the team establishment division. According to the business line in the general manager under the investment, operations, planning, finance and distribution of five functional departments.

Allow Honey Snow Ice City to modernize the management mode of development, to adapt to the trend of the new era, a clear corporate culture and development routes, for the enterprise injected new blood.

In 2014, the total number of Honey Snow Ice City stores exceeded 1,000, and the company's performance surged by dozens of times in a few years.

Today, the number of Honey Ice City stores around the world exceeds 10,000, covering more than 30 cities in China alone, making it a leading tea drinker.

Many people say that Zhang Hongchao is a grassroots rebel, in fact, what is the original origin is not important, the future of the road is ever-changing, many people have a lot of ideas, but very few people will put the idea into action.

We have to be like Zhang Hongchao to be brave enough to take the first step, do not give up when encountering difficulties, the road to success is destined to be full of difficulties and obstacles.

From the success of Zhang Hongchao, we can see that in addition to the courage, there is a continuous development and innovation of learning, from self-study undergraduate entrepreneurship encountered a variety of obstacles, to overcome down. This all stems from his heart to the knowledge of the most passionate thirst for skills.

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Meow