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What effect does the release of version number have on the game circle?
For game companies, the version number can be said to be more important than life, because without the version number of the game, it is impossible to add any krypton system to the game market in Chinese mainland, and it is impossible to make a profit.

For example, Survival of the Jedi: Stimulating the Battlefield, because there is no version number, it is still impossible to add the recharge function. ...

Tencent games Wu shopping mall

There are only two ways for a game company without a version number to go public and make money: 1, going out to sea, and 2, taking the overseas platform of steam.

Making money in the sea means giving up the Chinese mainland market and turning to the global market. For example, the kingdom era of IGG and Netease's wilderness action have made a lot of money overseas.

As for the second way, it is clear to look at Tencent's infinite law. ...

Moreover, not only the new game needs version number, but also the new expansion of the old game needs version number, so for domestic game companies, version number is more important than life.

This time, * * * has 80 games with version numbers, including 6 end games, 6 page games, PS4 games 1 and 67 mobile games, but none of them are the games of Tencent Netease, the largest game manufacturer in China. Why?

People in the game industry mainly hold the following three views on this situation. (It's only an industry view, not other views)

First, the big companies have a solid foundation, so let the small companies return blood first.

Many audited games are made by unknown game companies. In terms of scale, they are "small companies" in the game mall. Search for the names of these games in Baidu, and you have to turn over a page to see them.

After all, small companies are not as strong as Tencent Netease, and their product business lines are single. Everyone is waiting for the new game to come online. In the case of limited energy of the approving personnel, priority should be given to small companies that have survived for 9 months. And this wave of versions came down. For them, it can be said that it is a long drought.

Second, the first batch is a sample of teaching big factories to play games.

Quote the view of Zhihu user @ Zheng Jinbao: At present, the four elements of popular games are in high-risk areas: gambling (gambling), adults (violence), human nature/instinct/weakness (weakness); To make products, we need to presuppose the following three elements: positive values, national feelings and folk traditions.

Maybe non-professionals don't quite understand the meaning of this sentence. Let me give you a brief translation: the four elements of danger, it is best not to have them, and the three elements of positive are preferred.

On the other hand, what kind of products can be approved? There are no clear rules, but that's it! These products * * * have some features, you can look for them, and these are "samples" that can be reviewed in future games! This also provides a basis for the product standardization of subsequent big manufacturers, and everyone has to abide by the rules.

Third, rectify the cancer of the industry

Here's a quote from Zhihu user @ Magic Pang Hu: Perhaps from the player's point of view, MMORPG, MOBA and other games are the big winners in the game market. Actually, it is not. What really occupies the game market in quantity are chess, mahjong and fishing games. Moreover, such games are classified as casual puzzle games when they are approved, and the monthly approval results account for more than 70% of puzzle games.

Far from it, let's say that in the approval information of domestic online games published by the State Administration of Radio, Film and Television in March 2065438+2008, there is a row of games related to mahjong and fishing.

The starting point of this kind of games is entertainment, but due to the gameplay factors, this kind of games can easily induce players to participate in gambling. Due to frequent money transactions, money laundering and other problems are easy to occur.

However, there are no games in the comment lists of 20 18 and 12, which belong to this kind of games. The meaning revealed is probably this expression pack.

Of course, this does not mean that this kind of game will definitely fail in the future. After all, mahjong still needs to be played, pleasure still needs to be played and fish still needs to be caught. It's just an opportunity to rectify the cancer of the industry.

19 years, the version number has shrunk dramatically, releasing the signal that the competition in the game industry is becoming more and more fierce.

The reason for obtaining the version number is mainly because the game market is too varied. If there is no supervision card, there will be a card change game, which is also the main reason why the version number is difficult now.

In the 20 19 mobile game, there are 20 operating units with version numbers exceeding 10, many of which are leisure and educational games, and these games passed the trial relatively quickly last year.

In 2020 1.570 censorship games, domestic 1.385, imported 1.85.

Summary:

Starting from 18, the version number becomes stricter. After the real market is gradually standardized, the version number of the game will have a certain rhythm more and more, and the distribution will not be so difficult. Therefore, the distribution of version number is determined according to the game type.

Many reasons. The big score is a guess. But it's not groundless. The issue of version number has been brewing since 17.

There are probably bad games to be rectified.

Internal rectification of management

Standardize the market environment

Initiate overseas competition

Overcrowding across the board ╮ (╯ _ ╰) ╭

These reasons.

Hello, I'm inspector Tencent. I'm glad to answer your question. I hope my answer is helpful to you.

I want to talk about some personal views on the problem that the game version number is difficult to explain. Please forgive my shortcomings:

At present, the approval of new games has been suspended in some provinces, such as the rumored Guangdong province. However, there are also number agencies that the General Administration has been confiscating new game materials. After the version number approval is reopened, it is also digesting the stock games accumulated in 20 18. It is understandable that the distribution bureau does not accept the approval of new games when the backlog of products has not been approved. You know, according to the official website Game Approval Results page of the State Administration of Press, Publication, Radio, Film and Television, 1-2065438 March * * approved 1982 games, while 965 1 games were approved in 20 17 years. Some insiders estimate that at least 5,000 games are still waiting for approval.

In addition, just on February 15, the latest game version number list was just released. In just four days, the policy was so repeated that the net fox didn't believe it. In addition, according to informed sources, this year's two sessions may propose more decentralization, and may also require local units to implement it, so it will be suspended at this stage.

Based on the above information, Net Fox is more inclined to say: "Because there are many stock games to be approved, we will not accept the application materials of the new game version number for the time being, and the approval of the stock games will not be affected, and it will be carried out as usual." This is the most common sense.

This topic is very big, and it is a bit difficult for me to answer it. If we regard the game output as opening a restaurant, a tea shop, or everyone selling goods as an anchor. That is, everyone saw the high profit margin of the game, and then hot money poured in. At this time, the regulatory audit put pressure on it, resulting in more than a loss and excessive game production, which also led to the bubble of the current game market and virtual industry. Without artificial control, network finance also has great risks.