E-sports has experienced more than 20 years of development in China, and has gradually entered the stage of comprehensive upgrading and development in recent years. Its diversified industrial attributes have brought great economic and social benefits in the digital economy era. According to the data of iReseach Prospective Industry Research Institute, the overall market size of e-sports in China showed an upward trend in 20 17-20 19 years, with 201/75.3 billion yuan. Although the epidemic in 2020 will have a certain impact on the e-sports industry, especially the offline links, the overall e-sports market will maintain a steady upward trend in 2020 thanks to the stable development of the e-sports game market and the revenue growth of the game live broadcast platform.
E-sports Industry Policy of Central Government and Ministries: Multi-sectoral Response to Create the First Year of E-sports Development in China
On June165438+1October 18, 2003, the State Sports General Administration officially approved e-sports as the 99th official sports competition. In 2008, the State Sports General Administration approved e-sports as the No.78 official sports event, and promulgated the Interim Provisions on the Management of E-sports Events on July 201May, which provided policy support and norms for the development of e-sports industry for the first time.
20 16 is the first year of rapid development of e-sports. The National Development and Reform Commission, the State Sports General Administration, the General Office of the State Council, the Ministry of Education, the Ministry of Culture and other central ministries and commissions have clearly proposed to support the development of e-sports in special plans or policies, as follows:
On April 20 16, the National Development and Reform Commission issued the Notice on Printing and Distributing the Action Plan for Promoting Consumption-driven Transformation and Upgrading, proposing to hold national or international e-sports games and entertainment events with enterprises as the main body to promote innovative actions of education, culture and information consumption.
The State General Administration of Sport issued the "Thirteenth Five-Year Plan for the Development of Sports Industry" in July, 2065438+2006, and put forward the development of fitness and leisure projects with ice and snow, outdoor in mountainous areas, water, automobile and motorcycle, aviation, e-sports and other sports as the focus, and guided by consumption.
The General Office of the State Council issued "Guiding Opinions on Accelerating the Development of Fitness and Leisure Industry" in June 20 16, proposing to develop characteristic sports, promote the healthy development of extreme sports, e-sports, fencing, equestrian, golf and other fashion sports, and cultivate relevant professional training markets.
On September 20 16, the Ministry of Education issued the Catalogue of Higher Vocational Education (Specialty) in Colleges and Universities, and officially added the specialty of "E-sports and Management" (professional code 6704 1 1), which belongs to the sports category under the education and sports category.
From 2065438 to September 2006, the Ministry of Culture issued the Opinions of the Ministry of Culture on Promoting the Transformation and Upgrading of the Cultural and Entertainment Industry (Document No.26), proposing to encourage game and entertainment equipment manufacturers to actively introduce technologies such as somatosensory, multi-dimensional special effects, virtual reality and augmented reality. Support the creation of regional, national and even international games and entertainment competitions to promote the development of the industry; Fully liberalize the production and sales of game entertainment equipment, and completely cancel the requirements for the total amount and layout of entertainment venues. 2065438+April 2007, the "Cultural Industry Development Plan of the Ministry of Culture during the Thirteenth Five-Year Plan" was issued, which proposed to promote the upgrading of the game industry structure, promote the coordinated development of online games, electronic games and other games, and promote the development of new formats such as mobile games, e-sports, live games and virtual reality games. Encourage and guide cross-border integration of online service places with e-sports, games and entertainment, online education, e-commerce and other fields.
Beijing e-sports industry policy: e-sports Beijing 2020 will be a turning point in the development of e-sports industry in the capital.
As a national cultural center and scientific and technological innovation center, Beijing has a unique advantage in developing e-sports industry. The rich intellectual resources, high-level technical R&D team, strong content production capacity, diverse cultural space and active atmosphere of innovation and entrepreneurship in colleges and universities provide good conditions for the rapid development of Beijing's e-sports industry. The Beijing Municipal Party Committee and Municipal Government has always attached great importance to the development of e-sports industry. In August, 20 18, the municipal party Committee issued "Opinions on Promoting the Innovation and Development of Cultural and Creative Industries", proposing "supporting the holding of high-quality and international e-sports competitions and promoting the healthy development of online game industries such as e-sports live broadcast".
Especially since the epidemic in 2020, Beijing has made a comprehensive plan for the development of e-sports in the long-term plan for the construction of a national cultural center, defined the goal of building an online game center, issued a series of policies to promote the healthy development of the game industry, and launched the e-sports Beijing 2020 series in an all-round way.
In February, 2020, the Office of the Beijing Leading Group for Cultural Reform and Development issued "Several Measures to Respond to the Impact of COVID-19 Epidemic and Promote the Healthy Development of Cultural Enterprises", proposing to accelerate the integration and development of new formats. Vigorously promote the integration and development of emerging formats such as online education, online games, digital music and digital publishing. Actively prepare for brand exhibitions such as Beijing International E-sports Innovation and Development Conference, China Audio-visual Conference, Beijing International Game Innovation Conference and Beijing International Music Industry Expo. At the same time, it was proposed at the press conference that Beijing should promote the construction of Beijing's top-quality game R&D base, online game technology application center, cloud game distribution platform, e-sports venues and other projects, and hold the "E-sports Beijing 2020 Series" to promote the distribution business or platform of foreign online game enterprises to settle in Beijing and speed up the game approval process. This is the first guiding policy put forward by the local government for the development of e-sports industry after the outbreak.
In April, 2020, Beijing issued the "Long-term Plan for Beijing to Promote the Construction of National Cultural Center (20 19 -2035)", which defined the development orientation of the capital to build an online game capital, and proposed to build a sound industrial system, a sound factor market and a first-class e-sports industry brand center supported by an online game research and development center, a new technology application center, a game socialization promotion center, a game theory research center and an e-sports industry brand center. We will build a number of theme parks with obvious advantages in content research and development, distribution and promotion, technology application, consumption experience and e-sports events, hold the Beijing International E-sports Innovation and Development Conference, e-sports brand events and international online games festival, build an industrial platform integrating achievements display, industry exchange and interactive experience, and enhance brand influence.
At the same time, the Medium-and Long-Term Plan for the Construction of Beijing Cultural Industry Development Leading Zone (20 19-2035) also clearly proposes to build an e-sports industry brand. Strengthen the layout planning of e-sports brand construction, and focus on building brands such as Beijing e-sports events, mass activities, parks and clubs.
In mid-June, 2020, the Beijing Municipal Party Committee and Municipal People's Government issued "Several Opinions on Accelerating the Cultivation and Expansion of New Business Forms and New Models to Promote the High-quality Development of Beijing's Economy", and put forward the Action Plan for Accelerating the Construction of New Infrastructure in Beijing (2020-2022), emphasizing the construction of new network infrastructure, deepening the "155 1" project, and promoting 5G.
Beijing's e-sports industry policy: the integration of culture and science and technology, and the development of digital culture industry by taking multiple measures.
Shijingshan District
As early as 2002, Shijingshan District determined the development direction of digital entertainment industry, which is mainly based on animation games. In 2006, the State Press and Publication Administration approved Zhongguancun Shijingshan Garden as the national online game industry base; In 20 14, the National Sports Federation awarded Shijingshan the title of "E-sports Development Center".
In 20 19, on the basis of the original policy on cultural and creative industries, Shijingshan District issued the Interim Measures for Promoting the Development of Digital Creative-oriented Culture and Related Industries, which broke the time limit for the target of policy support, and the scope of support was broader and stronger.
Haidian District
In June 2020, Haidian District issued Measures for Supporting the Development of Digital Culture Industry (E-sports Industry) in Haidian District, Beijing and Measures for the Management of Funds for Supporting the Development of Digital Culture Industry (E-sports Industry) in Haidian District, Beijing, in order to implement the requirements for the construction of "one capital and five centers" in Beijing's game publishing industry and serve the strategy of "two innovations and two highs" in Haidian District. "Several Measures" focus on the e-sports industry. Support from six aspects: promoting game research and development and content creation, gathering game companies and e-sports clubs, supporting the construction of e-sports venues and events, supporting the development of e-sports exchange activities, strengthening talent support, and optimizing the business environment.
Beijing Economic and Technological Develooment Zone
In August 2020, Beijing Economic and Technological Development Zone issued the E-sports Game Industry Policy of Beijing Economic and Technological Development Zone and the Construction Plan of Beijing Smart E-sports Competition Center, providing 500,000 square meters of space resources support for e-sports game enterprises, including China (Beijing) High-tech Audio-visual Industrial Park, Yicheng Times Square, Beijing E-sports Competition Center, etc., and it is expected that the settled enterprises will receive 50% rent subsidy. For the technological innovation of e-sports games and the research and development of intelligent devices, Beijing Economic and Technological Development Zone will give financial support to enterprises' R&D investment, and support top international and domestic e-sports events and head clubs.
According to the plan, the Beijing Smart E-sports Center in Yizhuang New Town covers a total area of 200 mu with a total construction area of 200,000 square meters. Upon completion, it will have a series of functions, such as hosting all kinds of e-sports events, e-sports club training office, e-sports industry incubation, live broadcast of e-sports events, e-sports industry training, youth health guidance, e-sports theme hotels, e-sports exhibitions, catering and entertainment business facilities, etc.
Shunyi district
In September, 2020, Shunyi District issued the Medium-and Long-Term Plan for the Development of Cultural Industry in Shunyi District (20 19 -2035), proposing to give priority to the development and expansion of three advantageous industries: exhibition, cultural trade and creative design, and to form the core center of cultural industry development. At the same time, around eight key emerging industries such as digital publishing, high-end cultural equipment manufacturing and e-sports, we will create new development momentum; Relying on advantageous industries such as finance and tourism, we will promote the integration of "culture+finance" and "culture+tourism". Shunyi District took the lead in formulating and issuing financing service fund policies and special funds of 50 million yuan per year at the district level of the whole city; Provide buildings, old factory resources and reserved land space for the development of cultural industries.
At present, under the supervision, guidance and strong support of Beijing E-sports Association and Beijing Shunyi Cultural Tourism Investment Group, the e-sports industrial base in Beijing Shunyi Olympic Park is being actively prepared.
E-sports industry policy of other provinces and cities: based on regional advantages, strive to build "E-sports Capital"
Under the craze of e-sports, "the capital of e-sports" has become the goal of major cities in China. The governments of Shanghai, Guangzhou, Xi, Shenzhen, Chengdu and other provinces and cities have successively issued a series of e-sports support policies.
Shanghai issued "Several Opinions on Accelerating the Innovation and Development of Shanghai's Cultural and Creative Industries" (20 17), proposing to build Shanghai into the global e-sports capital for the first time, and then issued "20 Opinions on Promoting the Healthy Development of E-sports Industry" (20 19), proposing to strive to build "the global e-sports capital" in three to five years.
Guangzhou issued the "Implementation Opinions on Accelerating the Innovation and Development of Cultural Industry" (20 19) to support the development of e-sports games and cultivate a national e-sports center; Guangzhou's Three-year Action Plan for Promoting the Development of E-sports Industry (2019—202 1) (2019) proposes to build a "Global E-sports Industry Center" in 20021year.
Xi has formulated the Development Plan of Xi's E-sports Game Industry (2018—2021) (2018), and issued Several Policies on Supporting the Development of E-sports Game Industry in Qujiang New District of Xi City. In Qujiang New District E-sports Industry Development Plan (20 19-2030),
Chengdu issued the "Implementation Opinions on Promoting the Development of" E-sports+"Industry (2020)", which will start from six aspects: improving the ecological construction of e-sports industry, building a multi-level e-sports brand system, building a carrier for the development of e-sports industry, actively promoting the development of "E-sports+"industry, strengthening the construction of e-sports talent team, and optimizing the development environment of e-sports industry, so as to achieve the goal of building into an "E-sports culture capital" that meets people's needs for a better life.
In today's digital economy era with the integration of culture and technology, popular e-sports events such as "TI9 Landing in Shanghai", "FPX Winning the Championship", "2020 World Cup in the glory of the king" and the first national open of QQ Speeding Tour are attracting public attention. In the future, under the blessing of policy gravity, the e-sports industry will surely connect with the government, clubs, enterprises, universities and users, and through multi-point linkage, with new infrastructure, new scenes, new consumption, new openness and new development. We wipe our eyes.