If you want to succeed, you must first have a reasonable business plan, so how can you learn to write a plan if you want to start an organic vegetable business? The following is my organic vegetable business plan for your reference.
Organic Vegetable Business Plan Part I
Contents
(I) Basic information of the company
Brief introduction of the establishment time, registered capital, products and staff size
(II) Introduction of products/services
Brief description of the company's main products and series of services
(III) Industry/ Market analysis
brief analysis of industry status, market capacity, market development prospect and consumer acceptance
(iv) business status
brief analysis of market share and number of customers
(v) financial analysis
cumulative input, output, revenue and profit of this year since the establishment of the company
(vi) financing plan
financing. Share participation ratio, financing term and exit mode
Part I Company profile
(I) Company introduction
Introduce the company background, scale, team, Capital composition
1. Major shareholder
Name of shareholder, amount of contribution, form of contribution, proportion of shares Contact telephone number
2. Team introduction
Introduce the experience and successful experience of each core team member in technology, operation or management
3. Organizational structure
4. Staff situation
(2) Operating and financial history
(3) external public relations
strategic support, partners, etc.
(4) Company's operating strategy
Development direction, development strategy and goals to be achieved in the near future and in the next 3-5 years
Part II Products and services
(1) Introduction of products and services for organic vegetables sales
Core competitiveness or technical advantages of organic vegetable sales
(III) Patents and registered trademarks of organic vegetable sales products
Part III Industries and markets
(I) Industry situation
Development history and trend of organic vegetable sales industry, Technical barriers, trade barriers and policy restrictions to enter the industry
(2) Market potential
Analyze the market capacity, market development prospects, consumer acceptance and consumption behavior of organic vegetables
(3) Industry competition analysis
Compare and analyze the main competitors and their advantages and disadvantages. Including performance, price, service, etc.
(4) revenue (profit) mode
business charges, revenue mode, From which business segments and customer groups can we get revenue and profits
(V) Market planning
Sales revenue forecast of the company in the next 3-5 years (in case of unsuccessful financing)
Part IV Marketing Strategy
(I) Market analysis of organic vegetable sales target
(II) Customer behavior analysis of organic vegetable sales
(III) Marketing business plan for organic vegetables
(1) Strategies for establishing sales network, sales channels, setting up agents and distributors
(2) Strategies for advertising and promotion
(3) Pricing strategies for products/services
(4) Incentive mechanism for sales team
(4). Quality control of organic vegetable sales service
Part V financial plan
Please provide the following financial forecast and explain the basis of the forecast:
Balance sheet of organic vegetable sales project in the next 3-5 years
Cash flow statement of organic vegetable sales project in the next 3-5 years
Income statement in the next 3-5 years
Part VI financing plan
(1) financing method
. Financing amount, shareholding ratio and financing period
(II) Use of funds
(III) Exit mode
Part VII Risk control
Explain the risks that may be encountered in the implementation of the organic vegetable sales project and its countermeasures. Including: technical risk, market risk, management risk, policy risk, etc. Part II < P > 1. Background < P > With the continuous improvement of living standards in modern cities, there are more and more food safety problems. Many people have money but can't buy good ingredients, and the contradiction between supply and demand is particularly acute in first-tier cities (North, Guangzhou and Shenzhen). Based on the principle of providing high-quality and healthy ingredients for the public, we founded the New Farmer Urban Farm, only to select natural and pollution-free high-quality fruits, vegetables, fish and so on for our members and customers.
2. Preparation for implementation
1. Identify the consumer groups-middle and high-grade residential areas
2. Select the appropriate suppliers-agents of local specialty stores for vegetables, middle and high-grade pork (No.1, Wufeng, Ningxiang, etc.) and deep-sea frozen goods (salmon, lobster, etc.) (imported and special fruits).
3. Do a good job in publicity planning-storefront decoration (signboards, display cases, cash registers and membership systems), leaflet printing, and activity planning (free tasting, coupons, buy and get free, discount cards for members, etc.)
4. Site selection: around high-end residential areas, with advanced consumption concepts (Haiyue, Keyuan, Xiangmihu, Houhai, Shekou, etc.).
5. Building a website: building a member network, an online shopping mall, imitating Yousong. com or imitating No.1 shop.
6. Personnel recruitment: only cashiers are recruited in the early stage, and website management and distribution are done by hands.
7. Activities: opening promotion, free vegetables with vouchers, seven days for one buy and one get one free, and fourteen days for coupons. Interspersed with supplier sponsorship activities.
8. Budget:
1) Store occupancy plus three months' rent * * * is RMB 1,111 (RMB 1,811 per month, with one mortgage and two payments, RMB 1,511 per month for renting by yourself and employees, and RMB 9,911,111 for miscellaneous expenses * *)
2) Shelf display cabinets and decoration budget is RMB 1,211
. Cash register 2511 yuan
4) Purchase fee 12111 yuan (vegetable 3111 yuan, meat 3111 yuan, specialty 2111 yuan, dry goods 2111 yuan, fruit 2111 yuan)
5) Leaflets and promotional posters and coupons 2511 yuan (leaflets 21111 yuan, posters and coupons 1111 yuan) <
the above * * * is: 11111+8111+2111+12111+2511+12111 = 49111 yuan.
7) return: the gross profit is controlled above 1.5%, the daily sales amount is 6,111 yuan, the monthly gross profit is 27,111 yuan, the rent is 3,311 yuan, and the water and electricity property management office in 711 yuan is 3,111 yuan, and the monthly profit is 21,111 yuan.
8) publicity expenses in the first month: printed leaflets and coupons are 2,511 yuan, 3,111 yuan is given as a gift, 4,111 yuan is used as a credit, and 9,511 yuan is * * *.
9) The decoration of shelves and display cabinets is RMB 12,111, the cash register is RMB 2,511, industrial and commercial registration is RMB 2,111, and the website construction is RMB 2,111, totaling RMB 16,111.
11) The fixed expenditure is 28,111 yuan, and it is expected that the cost will be recovered in two months, and the profit will start in the third month, with an annual income of 1.5 million to 1.2 million/211 thousand.
3. Risks
1. Insufficient publicity and low traffic.
2. the product quality is controlled and the supply of goods is timely.
3. whether the membership development is smooth and the service is of high quality.
4. whether the management of accounts and the safety of funds are guaranteed.
Special supplement:
She particularly emphasized to me that there is a shop in Shekou, which is surrounded by several million communities, and most of them are foreigners. The shop is more than ten square meters, and the monthly rent is 1,811 yuan. She wants to realize O2O. Organic vegetable business plan III
I. General situation of the enterprise:
Main business scope: planting ecological fruits, ecological vegetables, farm music, green catering for farmers, ecological farming, green organic agricultural products and seasonal vegetables.
Enterprise type: service industry, agriculture
Second, the author's personal situation:
Previous relevant experience (time):
Strictly speaking, I have no direct experience. I was born in the countryside and can do all kinds of farm work. I have observed all kinds of crops and have always been interested in ecological agriculture. I also read a lot of books about agriculture at school. Spend a lot of time reading books on eco-organic agriculture.
Education background, relevant courses studied:
Entrepreneurship training, lessons in biotechnology application and development, etc.
With the help of library resources, learn about local eco-agriculture knowledge, read entrepreneurship magazines and learn about farming.
Third, market evaluation:
With the social progress and the increasing improvement of people's living standards, people's living standards have changed constantly, especially in eating, and they generally pursue organic and original wild game. The eco-organic agricultural park caters to people's requirements for green eco-food. The high-quality chickens, pigs and rabbits raised by it are stocked in beautiful and pollution-free nature, and natural cordyceps and grasshoppers can be eaten in alpine forests. Therefore, its meat quality is compact, its muscles are plump and firm, its fat deposition is moderate, its ketone body is beautiful, its amino acid content in muscles is high, its quality is tender, its taste is good, its taste is delicious, its flavor is unique, and it has no hormone and drug residues, so it is deeply loved by consumers. At the same time, the fertilizer produced by breeding animals is used to feed earthworms, plant grass, wild vegetables, melons and edible fungi, and then feed the grass and earthworms to animals, thus forming an ecological circulation chain, which not only greatly reduces the production cost, but also is a tonic and health care product for children's development and recovery after senile diseases because of the rich nutrition of worm chickens, worm eggs, full moon rabbits and wild vegetables. Therefore, the products are in short supply in the market and have good development prospects.
Because of the large investment in organic vegetables, the customers of our eco-farm are mainly middle-and high-paying people in first-tier developed cities, and they are all regular customers; Directly sold in supermarkets in first-tier cities or sold as gift dishes; Export to developed countries.
And organic vegetables have become a mature industry in foreign countries and even developed countries. By 2116, the annual consumption of the world organic agricultural products market reached 25 billion US dollars. Moreover, the world organic agricultural products market is growing at a double-digit rate, and the growth rate of organic vegetable market is faster than that of the whole organic agricultural products market. Compared with the sales of organic vegetables in 1999 and 2112, the whole European market increased by 64%. Compared with the foreign organic agricultural products market, the domestic organic vegetable market in China has just been developed, and it is limited to some fixed customers. Moreover, the planting area of organic agricultural products in China only accounts for 1.16% of the domestic agricultural planting area. In recent years, food problems have become increasingly prominent. The emergence of a series of food problems, such as poisonous rice, poisonous yuba, red-hearted duck eggs and waste oil, makes people urgently need healthy food, and the state has also increased its support for the production of organic agricultural products, which will also promote the development of organic food and ecological agriculture.
As a sunrise industry in China, organic ecological farm is a potential industry. Ecological farms will take this opportunity to enter the vegetable market.
description of target customers: mainly bosses, high-income white-collar workers in urban areas and other office workers, staff gatherings, farmhouse vacations, leisure vacations, and designated distribution of urban green vegetables. With the improvement of living standards, urban people have higher and higher requirements for green, fresh and healthy.
Market capacity or the estimated market share of this enterprise:
As far as the present situation is concerned, there is a lot of room for development. We are a relatively leading enterprise in Nanning, and there are not many companies developing in this direction now. After one or two years of improvement and development, the market share can reach 61% of this industry in Nanning.
Changing trend of market capacity:
With more and more people understanding and accepting, our market share will be higher and higher, and the market will be bigger and bigger. Although there will be imitation, they are not our opponents after we occupy the market first.
Advantages of competitors: 1. The funds may be relatively abundant. 2. It may be more professional. It may be that foreign businessmen will have a policy advantage.
Main disadvantages of competitors: 1. Not as experienced as we are. 2. It is difficult to enter the market. 3. The competitiveness of local non-green products is low.
The main advantages of this enterprise compared with competitors are: 1. It takes the lead in the market. 2. Know more about the market. Advantages of this enterprise over competition: 1. Insufficient funds. 2, lack of experience at first, the understanding and analysis of the market can not be very sure. 3. Renting land may be more troublesome.
IV. Products,
products or services and their main features:
1. Green and organic vegetables, organic fruits and organic aquatic products, characterized by green and organic.
price; 2. Experience farmers and labor: Chuangle Farm; Labor share: (Labor share means that as a member of Chuangle Farm Park, you will have one job on the farm; Learn to start a business and create the future 6. You become an urban farmer; A. Name: Family Garden; Price: 11111 yuan/; Plan 21 households; Design, farm, manage, harvest and deliver to your home? Health; We will provide:; ①61 square meters of fenced independent vegetable fields; ; (2) all seeds and vegetable seedlings needed for seasonal planting; ; (3) no more than 611 kg of fertilizer; ; ④ water and necessary farmers
price
2. Experience farmers and experience labor: Chuangle Farm
Labor share:
(Labor share means that as a member of Chuangle Farm, you will have your own vegetable field on the farm, and you can grow your favorite vegetables on the vegetable field, experience field work and gain the health of the whole family. At the beginning of planting, you support in advance.