Tanabata Wine Planning Program 5 Articles
In order to ensure that things or work carried out smoothly, we need to formulate a program in advance, the program is a comprehensive consideration of things or issues related to the factors developed after the written plan. The following is my compilation of the Tanabata wine planning program sample 5, welcome to learn and reference!
Tanabata Wine Planning Program Article 1
Tanabata Valentine's Day is coming, in order to promote the hotel business, set up the hotel brand awareness, the sales department according to the market and the actual hotel, the proposed launch of the following activities:
I. Activity Time: August 28, 20_
Second, the name of the event
" Romantic Tanabata, meet Zion Golden"
Third, the object of the activity:
The guests who booked the room in advance (the day of the event guests do not enjoy this offer)
Fourth, the content of the activity: Catering:
1, 177 yuan Tanabata Valentine's Set Meal (including a set meal for two people, two glasses of wine)
2, 277 yuan Tanabata Valentine's Set Meal (including a set meal for two people, two cups of wine)
2, 277 yuan Tanabata lover package (including luxury double package, red wine a) Room Department:
1, the day of the festival, where the couple booked in advance to stay in the hotel deluxe single room (limited to 10), the price of the tentative 277 yuan / room, the room complimentary roses; plus 57 yuan, you can enjoy the 177 yuan Tanabata lover package; plus 127 yuan, you can enjoy the 277 yuan Tanabata lover The package.
V. Activity implementation rules
1, please contact the Purchasing Department to buy the gifts needed for the event (such as: roses, red wine, etc.)
2, please Catering Department to list the different sets of menus, the appropriate decoration of the dining table seats. Please ask the Catering Department to receive the relevant items and cooperate with the implementation of the activities according to the content.
3, please Front Office Department for the couple of casual guests actively sell value-added packages for Tanabata, and introduce the relevant content; please Guest Room Department to get the relevant gifts, and according to the activities with the implementation.
4, please sales department to do a good job of publicity posters and other series of publicity work.
Tanabata Wine Planning Program Part 2
Tanabata Valentine's Day is approaching, in order to promote the hotel business, establish the hotel brand awareness, our department according to the market and the actual hotel, the proposed activities are as follows:
I. Activity time:
August 6
Second, the name of the event:
"Love Tanabata, Interstellar"
Third, the content of the event
3.1) "The more beautiful the night, the more beautiful, Eve is not alone," a large-scale intimate dating party
The hotel's South Plaza 500 square meters meticulously decorated with a variety of leisure tables and chairs, the plaza to play a soothing romantic Background music will be played in the square, and the guests will be admitted free of charge with their room cards, while other customers will be admitted with admission tickets. Drinks, snacks, and Tanabata merchandise will be available for sale at the venue. All guests will have a chance to win a surprise prize worth 5,000 RMB of jewelry on the eve of the seventh day of the seventh month. In addition to the successful dating men and women can be presented with a gift to commemorate a beautiful.
3.2) Rooms:
The day of the event, the special launch of the "Tanabata" special guest rooms, the first floor of the senior king room 428 yuan / night, complimentary buffet breakfast for two the next day, complimentary boutique roses, complimentary boutique red wine, a fine lollipop a, two tickets to the show.
3.3) Catering:
Galaxy Restaurant launched
277 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a wine, a rose,)
577 yuan Tanabata Valentine's Set Meal (including a set menu for two people, a high-grade wine, a bouquet of roses, a box of chocolates)
777 yuan Tanabata Valentine's Set Meal (including a super-value), a set of imported high-grade red wine, a rose, a box of chocolate. Double set meal, imported high-grade red wine, a bouquet of roses, Dahe Xudian tickets 2)
Moon Palace Restaurant
Where the day of the event, in the Moon Palace Restaurant consumption of 77 yuan, you can get a free rose.
Third, the implementation of the details
3.1) Please contact the Procurement Department to buy the gifts needed for the event (such as: roses, chocolates, red wine, etc.)
3.2) Please ask the Food and Beverage Department to list the different sets of menus, and appropriate decorations for the dining table seats. Please ask the person in charge of the Food and Beverage Department's Snack City and Jiuqu Restaurant to receive the relevant items and cooperate with the implementation of the activities according to the content.
3.3) Ask the Finance Department to inform the cashier of each catering to make discount offers.
3.4) Please ask the Front Office Department to actively sell the special room for Tanabata for the walk-in casual guests and introduce the relevant content; ask the Housing Department to get the relevant gifts and cooperate with the implementation according to the activities.
3.5) The Planning Department designed and produced party tickets (raffle tickets), Block 1 and Block 2 lobby posters and related publicity.
3.6)Please ask the banquet department to do a good job in advance of the party site placement, and cooperate with the planning department, the engineering department of the site of the decoration of the four, the promotion of publicity
The hotel in-store posters, leaflets
The hotel's official website and the friendly connection site
Shangdu Information Port floating ads (one month)
Dahe Newspaper, quarter of a color plate + 600 words of soft copy
Fashion magazines and magazines, and the hotel's official website.
Fashion magazine hard copy and soft copy
Along the street light box film
Target customers SMS
V. Cost budget
Roses 2 yuan / 500 500 pieces of 1000 yuan
Chocolate 50 yuan 20 boxes of 1000 yuan
Lollipop 50 yuan 10 500 yuan
Red wine 150 yuan 10 pieces of 1500 yuan (the red wine). RMB150 for 10 bottles of red wine1500 (sponsored by wine merchant)
High-end red wine RMB300 for 10 bottles of red wine3000 (sponsored by wine merchant)
Exquisite gifts RMB200 for 200 pieces of 40,000 (sponsored by the enterprise)
Banner/poster RMB80
Short message promotions RMB0.04 for 60,480 pieces of 2,400 pieces of text messages
Tickets for the performance of the River Show ceremony (sponsored by the enterprise)
Tickets for the performance of the River Show ceremony (sponsored by the company)
Tickets for the performance of the River Show ceremony (sponsored by the company)
Jewelry sponsorship
Gifts hotel stock gifts
Dahe newspaper, Shangdu Information Port, fashion magazines about 68000 (full replacement)
Total: 2500 yuan (excluding replacement)
Tanabata wine planning program 3First, the purpose of the activity:
1, cultural aspects: so that the metropolis of excellent single men and women, through this activity, brighten the true me, open heart, harvest friendship, meet true love.
2, business:
①, through this activity, to improve the brand appeal of the Moonlight Bar in the surrounding market in the same industry;
②, to increase the average daily turnover of 20%. (Example: average daily turnover of 100,000 yuan __ 20% = 120,000 yuan)
Second, the theme of the event:
Valentine's Day, meet love.
Third, the activity time:
2.14 Valentine's Day
Fourth, the audience:
1. Night time registered members.
2. Moon dating alliance.
3. Guest performers.
4. Other ways to register people.
V. Activity methods and charges:
1. Integration of customer resources in all departments of the company, unified in the form of short messages to the guests to release information about the event;
2. Through print ads, DJ booths, LED displays, etc., to the guests who have recently patronized the company to release information about the event, the content of the event, the method of the event;
3. Carefully decorate the event venue to try to Create a romantic, beautiful holiday atmosphere;
4, the bar set up in front of the welcome desk, participants in the activities of the welcome desk to buy activity cards, men's card: 150 yuan / Zhang, women's card: 80 yuan / Zhang;
5, where the 19th visit to the moon dating bar of the female guests, can be in the signing desk to receive a rose;
6, the opening of the hall with the table to give chocolate
6.
Six, the activities:
1, the first wave of love shock: "looking for the goddess in your heart" (to pay attention to the consideration)
① activity slogan: love happens around you;
② the company's own design of the dating card, male (green), female (pink); the content of the dating card for: name (what is it called), age, hobbies, work, his / her requirements;
③ guests open the table / card, with open the table / card snacks given to the guests dating card, so that the guests to fill in their own;
④ guests can be observed, and then entrusted to the waiter will be sent to the dating card preferred 'him / her;
⑤ if both parties are interested in the two sides of the communication from both waiters to start dating;
⑤ if both parties are interested in the communication from both sides of the
⑤ If both parties are interested, the waiter can communicate with both parties and start dating;
⑥ In order to activate the business atmosphere of the hall during the activity, the company can consider arranging for the DJ waiter who is not in the room to participate in the activity in casual wear. (Specific implementation arrangements to be decided separately)
2, the second wave of love shock: "show yourself, hot MM convening order"
By the activities of the organizers of the evening to observe the female guests, such as the discovery of a youthful and beautiful girls, you can notify the subordinates to invite her to do a simple performance on the stage at a specific time (host, performance time to be arranged separately).
The selection of this activity by the company's general manager or director of the signing shall prevail.
3, the third wave of love shock: "true confession"
Where the night of Valentine's Day to patronize the moon dating bar couples in love, the company can provide them with the opportunity to walk on the DJ booth, loud expression of love. And you can get a complimentary champagne. (Special day special confession of love, how can not move her / him)
4, love shock fourth wave: "romantic passion"
During the event, where consumption of a dozen beer or more or consumption of 300, can be obtained on August 19, 0:00 minutes on-site raffle ticket a, and so on. The ticket will be drawn on the spot.
First prize: three romantic decorations and a bottle of champagne
Second prize: three large plush toys
Third prize: ten chocolates each a box
(the specific implementation of the arrangements to be decided separately)
VII, the scene set up:
1, the gate:
① the opposite side of the main door: 3.5 meters ___ 2.5 meters billboards. 2.5 meters billboards two, indicating the event information; (Valentine's Day activities all: Night Time invites you and your him / her to participate in the Moon Dating Bar Valentine's Day PARTY, and say your love out loud, so that everyone can witness your love, and together with your sweet love, on-site soaring dance, pass the love.)
② door glass: paste heart-shaped and rose pattern;
③ door: pink balloon embellishment.
2, Hall:
① DJ booth: front panel embellished with multi-colored roses, and carved with foam: "you are my roses, you are my flowers" words;
② around the hall three weeks over the fence carved silver reflective words. The size varies;
Tang Dynasty poem 1: Begging for a good time in front of the building umbrella clear, curved crescent moon mixed with double stars;
The neighboring girls are learned, the bucket to take the gold basin to divine his life.
Tang Poetry 2: The seventh day of the seventh month in the Hall of Eternal Life, when no one is whispering in the middle of the night.
In the sky, I would like to be a bird with two wings, and in the earth, I would like to be a branch with two branches.
Song lyrics 3: "The clouds are so delicate, the flying star passes on the hate, the Milky Way is a long way away," he said.
The people are countless.
The softness is like water. The first thing you need to do is to get your hands dirty.
If the two love is long time, it is not in the morning and evening.
③ Hall columns decorated with roses and heart-shaped patterns.
Eight, the activities of the arrangement:
① night time in August 15 before the revision of the plan and ready to implement;
② moon dating bar in the 17th to do a good job in the production of advertising racks, the installation work;
③ night time and the moon dating bar to draw manpower with the artisan in the 18th to do a good job in the work.
④ Moon dating bar to do a good job of raffle tickets and prizes of the arrangements, distribution of work and activities with the purchase of cards;
⑤ Hall DJ desk and hosts to arrange a good activity during the music route, the adjustment of the program;
⑥ night time with the Moon **** with the arrangements for drinks and catering, to contact to the jeweler and the wine merchant *** with the organization of the event (if feasible, the other activities to cooperate with the program to partners)
⑦ night time and 15 days before the launch of the event advertising, and do a good job with a variety of card design.
Nine, the end:
The event ended at 00:00, the organizers can retire, the DJ put dance music, participate in the activities of the personnel to carry out independent entertainment activities.
Theme of the promotion:
Strong February, hold my love
Promotion time:
___ February 8 ~ February 14 (Valentine's Day)
Propaganda slot:
___ February 8 ~ February 19
Commodity promotions:
"Valentine's Day" is the first time that we have seen the "Valentine's Day" in the United States. "Valentine's Day" is a special holiday, is a lover to give gifts to the festival, so commodity promotion should be "love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series. The stores should do a good job of creative display of goods and highlight the key display to ensure that the holiday merchandise to achieve sales.
1, commodity special
Valentine's Day, for the store backlog of goods sorting categorization, the establishment of a special area, this part of the product can take advantage of the momentum of the event, the sale of capital, so that the seller feels really affordable.
2, the theme of display: February 8 - February 14
stores in the front conspicuous position to do Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.
Requirements:
a, Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the store must pack at least 11 copies of the "jewelry sets" for the theme of the display
Activity promotions:
1, Valentine's Day Balloon Pair
Make 100 to 100 balloons, and the balloon can be used as the main object of the display, and the balloon can be used as the main object of the display. p>
The production of 100-200 balloons for the store Valentine's Day atmosphere and shopping gifts (stores to arrange).
Cost: 0.155 yuan / set.
2, membership card gift
Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a membership card. (Time: February 10-14) pay attention to do a good job of registration of membership card information.
Publicity:
In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. Franchise can be free to choose the media in the local area. Example: evening newspaper, TV subtitles, dm delivery and so on.
1, publicity tagline
Color jumping haface jewelry
Bright colors, exquisite workmanship, design from Korea. During Valentine's Day, will such ornaments rise a popular wind again? Come to see these noble, lovely and beautiful jewelry!
Valentine's Day with a difference
What to send is different, what to send a gift to the beauty of a smile? And save money and decent gifts, see ___ recommended baby jewelry!
Store layout:
1, prepared enough gifts to make love announcements all over the world door photo posters.
a. The store entrance art pen handwritten posters (including the specific content of the preferential strategy)
b. Color banner a: the content of the "show love! Price reduction is justified in the price reduction storm"
c. Purchase or rent heart-shaped balloons to do store decorations
2, the counter and the store inside and outside the hygiene: to be neat and clean, the windows and doors of the glass must be clean, spotless.
3, here is still a special mention of the quality of service must be practically improved.
Joint operation:
With the local flower store to reach a cooperation agreement, provide each other with goods to increase sales on both sides.
Such as the purchase of ___ yuan of flowers, gift by ___ provide a piece of jewelry or membership card; in ___ purchase ___ yuan of jewelry, gift by ___ flower store to provide flowers or discount card.
The Tanabata wine planning program article 5First, the purpose of the promotion
Through the theme of "romantic Tanabata night", tightly grasp the psychology around the "lovers", the launch of merchandise promotions and promotional activities to attract traffic, increase awareness, and achieve the purpose of sales. The theme of "romantic eve" is to attract customer flow, increase popularity, and achieve the purpose of sales. Vigorously launched the "Price Storm" price reduction promotions, so that consumers feel the real price reduction concessions.
Second, the promotion time
August 16, 20__ - August 20
Third, the publicity slot
August 15, 20__ - August 20
Fourth, the theme of the promotion
The promotion is to attract traffic and increase awareness to achieve the purpose of sales. Promotional theme
1. Show your love and reduce the price
2. Prepare enough gifts to make love announcements all over the world
V. Commodity promotion
"Tanabata Valentine's Day" is a special festival, a festival of gifts for lovers, so the commodity promotion should be "Love gifts" as the theme, jewelry gifts, tokens of love, flowers, boutique series.
The shopping malls should do a good job of creative display of goods and highlight the key display to ensure that the holiday goods to achieve sales.
1, commodity special
Valentine's Day, for the store backlog of goods sorting classification, the establishment of a special area, this part of the product can take advantage of the momentum of this activity, capital sales, so that sellers feel really affordable.
2, the theme of display: August 16 - August 20
stores in the front conspicuous position to do the Tanabata Valentine's Day series of merchandise theme display, you can make full use of the kitchen window display, such as no kitchen window of the store can be displayed in a conspicuous position.
Requirements:
a, Tanabata Valentine's Day theme display, to the store fine jewelry as the main object of display
b, the store must be packaged at least 11 copies of the "jewelry sets" for the theme of the display
Six, "love bouquet of headdresses "
1, mainly headdresses, the current price of the original price of 6-7% off sale, art pen handwritten eye-catching price tag, where the purchase of jewelry more than 80 yuan of customers are presented with a flower.
2, the production of "love headdress bouquet" price list
Prepare boxes, wrapping paper in advance, do a good job of packaging.
3, free delivery service, the requirements of jewelry more than 100 yuan, delivery range of no more than 2 kilometers.
VII, activities and promotions:
1, Valentine's Balloon Pairs
The production of 100-20-, balloons for the Valentine's Day atmosphere in the store layout and shopping gift (stores to arrange their own).
Cost 0.155 yuan / set.
2, member card gift
Where the purchase of Valentine's Day series of goods (not limited to the amount), you can give a member card. (Time: August 16-20)
Note that the registration of membership card information.
Eight, publicity
In order to strengthen the influence of the activities, to do a good job of publicity, in order to attract more customers to actively participate in the holiday promotion. The malls are free to choose the local media. Example: evening newspaper, TV subtitles, DM delivery and so on.