During the Dragon Boat Festival holiday, with the gradual increase of summer temperature, the consumer market continued to recover steadily and the market potential was further released. Our reporter visited and observed in many places and witnessed the lively scenes in the consumption fields such as catering, shopping and tourism under the premise of doing a good job in epidemic prevention and control.
On June 5438+04, the Ministry of Culture and Tourism released the 202 1 Dragon Boat Festival holiday cultural tourism market. The data center of the Ministry of Culture and Tourism integrates the data of local cultural and tourism departments, communication operators and online travel service providers, and estimates that the Dragon Boat Festival holiday lasts for three days (June1February-June 14), and the national and domestic tourist trips are 89 13. Domestic tourism revenue was 29.43 billion yuan, up 139.7% year-on-year, and recovered to 74.8% in the same period before the epidemic.
The catering consumption atmosphere is rich:
"This way, please, have tea first ..." At noon on June 2, 1 1, with the warm greeting of the old waiter, Pingjiangfu Store, a famous Nanjing stall located in the Confucius Temple scenic spot in Nanjing, Jiangsu Province, ushered in the peak of dining. Entering the store, facing our store, there are Dragon Boat Festival gift boxes jointly launched by Nanjing famous brands and Nanjing Natural Museum, such as mugwort zongzi and "non-legacy" wine sealing, which set off a rich festive atmosphere with local seasonal food and traditional cultural elements.
"Before the Dragon Boat Festival holiday, we felt the strong demand in the consumer market. The private rooms in the store are all booked half a month in advance, and it is expected that the turnover rate of the hall will be high. " The manager introduced. The reporter learned from the marketing department of Dahui Enterprise, which belongs to Nanjing big-name stalls, that from the feedback of various stores at present, the business of the catering market during the Dragon Boat Festival holiday is booming. On the basis of epidemic prevention and control, it is estimated that the overall passenger flow and sales during the three-day holiday will increase by 20 19 10%- 15%.
Yu Xuerong, president of Jiangsu Catering Industry Association, said that during the Dragon Boat Festival holiday, the catering industry in Jiangsu continued to heat up, and restaurant food consumption and Dragon Boat Festival gift box sales went all out to usher in a recovery growth. With the rapid growth of online booking, the new retail of catering is in the ascendant, and the supply and demand of featured and personalized zongzi products are booming. During the Dragon Boat Festival holiday, the total retail sales of catering in Jiangsu will reach or even exceed the level of the same period of 20 19.
The above contents refer to People's Daily-People's Daily: Dragon Boat Festival holiday consumption is full of vitality.