hey, I'm too lazy to write. If you really say something, you can't handle it without a few thousand words. Let's make a brief list:

The catering industry is a combination of service industry and food sales industry, so the following P's are very important, so we should pay close attention to them.

1。 people 。 Without good training staff, don't expect to improve the service sales quality.

2。 Producing evidence. Because food quotation involves service, and service is intangible and intangible. Therefore, it is necessary to show the evidence of production services. For example, the environment under the decoration, the dress of the waiter, etc., all these make customers feel that your service is professional enough.

3。 Price. Needless to say, different consumer groups have different prices. It must be considered.

4。 product。 Food packaging, decoration, etc. Needless to say, right?

5。 Promotion. promotion is definitely necessary. A variety of cutting promotion, physical cutting promotion, buy more and send. Or discount, etc.

6 places. Where to open and what service mode.

in swot OR pest analysis, you should first determine your-market positioning.

market positioning can be based on different groups of people? Age? Income? Property? Place? Culture and other factors and take different service sales. For example, young people, 21-31 years old, high income, Shanghai. Their characteristics are novelty, willingness to consume and pursuit of western culture. Then you can add some western-style decorations, provide some western-style snacks, and combine Chinese and western styles. Of course, if the positioning is the elderly, 61-71 years old, with sufficient property, and accept the concept of' health first', then we can provide some straightening services, such as adding some Chinese herbal medicines to the dishes.

as for swot analysis, this thing must be comparable (that is to say, it must have specific information of competitors) in order to draw valuable and targeted conclusions.

Since you didn't provide specific information, skip it and try pest analysis.

P.E.S.T. These things still need to be analyzed according to your market positioning. . . . Nonsense, you didn't say it, and I don't know how to help you think. It is better not to say an analysis that does not meet the actual needs. . . .