Wang Xiaofei

Wang Xiaofei, born in p>1981, is currently the executive director of South Beauty Group, mainly responsible for South Beauty's overseas, design and fashion creativity. Zhang Lan didn't hide his family like most of the first-generation rich people in China. Wang Xiaofei, as a representative of China's "rich second generation" born after 1981s, has begun to appear in front of the media with high profile.

As a matter of fact, the mother-child relationship between them is not known to the public, and Zhang Lan seems to be playing down this relationship consciously. She called her "Mr. Wang Xiaofei" at the meeting.

Wang Xiaofei also talked about being called "the second generation leader of South Beauty Group": "South Beauty will become a public company in the future, and who will be the leader in the future depends on the decision of the board of directors".

In fact, Wang Xiaofei has led the establishment of two other brands under South Beauty, namely "Lan Club", a high-end luxury club for top business people, and "SUBU", a top fashion concept brand restaurant for young fashion people.

Regarding the creation of two new catering brands, Wang Xiaofei said, "I don't want to prove anything, but I want to do something for the company."

South Beauty Group is currently preparing for listing, but Zhang Lan stressed that the first priority at present is to do a good job in catering for the Olympic Games. As a catering provider for the Beijing Olympic Games, South Beauty will provide catering services for 31 Olympic venues during its stay in Beijing.

This year's Olympic Games will be an opportunity for South Beauty, which has 31 domestic chain restaurants, to show its brand to the world, and it will also make preparations for its listing. South Beauty is preparing to open more than 31 chain restaurants nationwide this year, and will land in overseas markets such as the United States and Japan.

For listing, Wang Xiaofei said that it is still under investigation, and there is still no investor to enter. "We will go public when we can be responsible for the shareholders."

Top investment banks in the world, including Citigroup and UBS, have been in contact with South Beauty. According to Zhang Lan, four investment banks are in contact with South Beauty before listing. It is expected that South Beauty will choose one or two institutions to prepare for listing next year.

since its inception in 2111, South Beauty has already made a profit. After eight consecutive years of profit, South Beauty's sales in 2117 reached about one billion yuan. Zhang Lan said that when South Beauty's governance is more solid and its performance is more beautiful, "listing can make South Beauty a century-old brand and bring greater returns to investors."

I returned from Wang Xiaofei to join South Beauty, but it was only four years.

In the past four years, the LAN CLUB, which was built at a cost of 311 million yuan, has become a fashion "gathering point" for people who advocate quality life. The emergence of SUBU provides a new place for young fashion people to "infinitely extend their imagination"; The pace of South Beauty's entry into overseas markets is also amazing, and it will soon land in Omotesando Hills, the region with the highest land price in Tokyo.

The appearance of Wang Xiaofei seems to bring infinite possibilities to South Beauty.

Executive/Interview with Zhou Zhonghua Zhu Yueyi and Zhang Mao/Zhu Yueyi

Photography/Wang Zhibo Modeling/Park Young-hyun Venue /LAN CLUB

The night before he met Wang Xiaofei at LAN CLUB, he had just finished a tender for the new World Trade Center in New York. Wang Xiaofei's fancy this time is the 111th and 112nd floors of the world's tallest skyscraper rebuilt on the site of the former World Trade Center.

"One floor is LAN CLUB, which is semi-membership; The other floor is South Beauty-I want to open the best restaurant in China to the best and highest place in the United States, build South Beauty into an international brand, and spread the essence of China food culture to the world. " Wang Xiaofei is sure to win this project.

While people are still paying attention to "South Beauty is registered in Tokyo", "South Beauty is preparing to go public" and "South Beauty becomes a Chinese food service provider for the Beijing Olympic Games", the 27-year-old executive director of South Beauty has turned his attention to the overseas high-end catering market that many domestic catering groups can't get their hands on.

The experience of studying in France has inspired many people in Wang Xiaofei from the fashion capital. For South Beauty, it is transformed into a broad vision and international resources. Wang Xiaofei's friends in the world's major fashion capitals are all people who pay attention to the quality of life like him. With the full operation of international resources, South Beauty has almost no difficulty in entering overseas markets.

"The development of overseas markets will be a direction for the development of South Beauty, but it will never be the focus of business. The main market of South Beauty is still in China, and overseas markets can further enhance the international brand image of South Beauty. "

Let some people get rich first

When night falls, the ambiguous lights of LAN CLUB slowly jump up. Here, you may meet the former Prime Minister of Canada, the Minister of Finance of France, the Ullens who founded the Ullens Foundation, the president of BMW and other frequent social guests. At its peak, its daily turnover exceeded 1.18 million yuan.

However, Wang Xiaofei's original intention of building LAN CLUB was not for this "small group of people", but to create an "international" place, so that people in Beijing can also experience the top enjoyment from the world.

"Now more than 411 people will appear here every day, so it really doesn't just serve a small group of people. LAN CLUB is not only to provide a dining place, but also to create a pleasant spirit brought by the environment. At present, there may not be many people who can really pursue spiritual consumption in China, and LAN CLUB is trying to change this traditional concept. Let part of the spirit get rich first, and then get rich first and then get rich later. " Wang Xiaofei said with a smile.

As for SUBU's short-term success, Wang Xiaofei attributed it to its immature regional consumption. But he is absolutely confident about SUBU's future.

Wang Xiaofei, the only son of Zhang Lan, chairman of South Beauty Restaurant Group, studied in France at the age of 16, and returned to Beijing six years later as a design major at the French Higher Institute of Economics and Business and an MBA in hotel management at the University of Guelph. His first job was as the executive director of South Beauty Restaurant Group.

Wang Xiaofei, who knew nothing about the catering industry, was outspoken about the reasons why she entered South Beauty.

"I can't help it. After all, I already have a good platform. There is no reason to leave it and start all over again." Wang Xiaofei, who focuses on overseas market development and brand building, has indeed found his ideal on this platform. "After entering South Beauty, I gradually found that the catering industry is not as simple as I thought before. The catering industry is actually a very dynamic and promising industry. It may even replace the so-called mainstream real estate and financial industries and become the dominant industry. In an economically developed society, the service industry will definitely be the dominant industry. "

having successfully built two brands, LAN CLUB and SUBU, and having a broad overseas vision, Wang Xiaofei aimed at the next leap of South Beauty in the hotel field where he was exceptionally proficient, and set the location of the first stop of the hotel in Tianjin, which he was very optimistic about.

Wang Xiaofei said that his hotel must be the most avant-garde and artistic in design, but the establishment of hotel brand is not based on design, but on service. He introduced the world's top service management system with a history of more than 111 years in France, and intends to manage it entirely by himself without hiring any service management company, "providing the world's top service".

Perhaps, in 2119, the most fashionable thing in the fashion circle is no longer to indulge in the charm of LAN CLUB, but to take a train to Tianjin for a luxurious date in South Beauty Hotel.

rehabilitate "China element"

Wang Xiaofei's daily schedule is something like this: in the morning, he will go to the headquarters of South Beauty Group to deal with the affairs of organization management and market development. In the afternoon, I will come to LAN CLUB to explore new menus and find new inspiration. In the evening, he will be with friends and business partners. When talking about the rise, he will tell his friends what new menu South Beauty has changed today.

"People familiar with it will understand that the catering industry is the most difficult industry to do." Wang Xiaofei said, "For example, real estate: development, design, construction, sales, and then the project is over after the sale. The catering industry is different, the positioning is accurate, the decoration is in place, and the dishes are perfect-it is still difficult to adjust, and it is almost impossible to satisfy every guest. "

Wang Xiaofei said that he was planning to remove South Beauty from the "Dianping.com". In his view, business people who are locked in South Beauty don't go online to comment on restaurants, and he doesn't want the "comments" from the "public" that are not objective and fair enough to affect the target group of South Beauty.

"I think South Beauty will avoid participating in any kind of selection in the future. We just want our guests to be satisfied here. "

Wang Xiaofei's latest masterpiece is not only the new menu of South Beauty, but also the upcoming Shanghai LAN CLUB. With the successful experience of Beijing LAN CLUB, "the next LAN CLUB will be very successful".

if Philippe Starck's design can be described as "stunning", then Wang Xiaofei hopes that Shanghai LAN CLUB will be "shocking".

This time, the in-store design was jointly created by three top French designers, but the design theme was "Chinese style"; Zhang Lan's Liu Xiaodong's work "New Immigrants to the Three Gorges" photographed at the auction for 22 million yuan will appear here; Wang Xiaofei invited the chef of French Michelin three-star restaurant and Singaporean master chef, but let them cook Chinese food; Wang Xiaofei said that instead of making "modern Chinese food" or "Fusion", they made their own Chinese food of LAN CLUB, which was the best of all the cuisines in China.

"The' China element' has been misunderstood to a great extent, thinking that it is a small bottle, a small jar, or carving a boat on a walnut. On the contrary, the cultural level of great power and grandeur accumulated in China's 5,111-year history has been ignored. Therefore, the' Chinese style' we have done this time is different from what people imagined in the past. When I saw all this, even I was shocked. I really didn't think it would be so shocking. "

The atmospheric and magnificent Chinese food style will be extended overseas by South Beauty, which will let foreigners know the real food fun from China.

I would rather be a declining aristocrat than an arrogant upstart

It is obviously biased to simply graft the gorgeous atmosphere created by the word "rich second generation" on Wang Xiaofei.

In fact, the growing environment in Wang Xiaofei is not as comfortable as many people think, and even a little shy compared with the economic situation of ordinary urban families.

At that time, Zhang Lan was still doing a stable job in a state-owned enterprise. Later, he went abroad to find a new way out, and his family's economic situation turned around. But it is hard for Wang Xiaofei, who is studying. Life forces him to learn to take care of himself.

"At that time, I lived in a bungalow, and I had to build a stove in winter. At night, I got tired of three pieces of coal, and they all burned red and prosperous before I dared to go to bed. But when I got up the next morning, I could still see my breath with my mouth open. Later, when I was studying in France, it was the same, and I lived very hard. Even if the economic situation at home is better, I am competing with myself and don't want to ask for money from my family. "

Wang Xiaofei said that his mother had been very strict with him since he was a child. Therefore, even though he is crazy about playing, his grades have always been able to maintain the top three in the class. As for the formation of the concept of life attitude and lifestyle, it is more from his grandfather and grandfather.

Wang Xiaofei's grandfather is a Manchu flag bearer, and his grandfather is the owner of Tianjin Laomeihua Shoe Store. Although the older generation has declined due to historical reasons, their traditional aristocratic temperament and lifestyle in China have deeply influenced Wang Xiaofei.

"I really want to thank them. Grandpa has been very strict with me since I was a child, telling my elders to say' you', and parents to call me' mom' and' dad' in two words. When eating, the elders are not allowed to serve the table without moving their chopsticks ... many, many. If he finds out that I broke the discipline, he will be severely punished. Some people say that they are declining aristocrats, but I would rather be a declining aristocrat than an arrogant upstart. "

Perhaps it is under such a growing environment and strict education that Wang Xiaofei has many responsibilities and courage that his peers lack, and he can always overcome difficulties with a positive attitude.

Since she became the executive director of South Beauty, Wang Xiaofei has consciously not encountered any insurmountable difficulties. Even if a small problem is caused by lack of experience for a while, it can be solved smoothly and improve itself.

In fact, Wang Xiaofei doesn't get any partiality from her mother at work. South Beauty's unique internal personnel assessment system is the first thing that Wang Xiaofei needs to take the lead in observing.

I have no feeling about fashion, but I have a feeling about life

During the interview, I accidentally caught a glimpse of Wang Xiaofei's mobile phone, and I was shocked: the executive director of Tangtang South Beauty Restaurant Group actually lost the battery shell of the mobile phone, and the metallic battery was exposed, which was very eye-catching.

"Ha ha, I can't help it. I'm not sensitive to digital things. The mobile phone has been broken for several months, and I am too lazy to change it; I can't even tune the TV set at home. " Wang Xiaofei smiled, but also smiled calmly.

since LAN CLUB's stunning appearance, this handsome young business elite has become the darling of all kinds of fashion magazines. However, Wang Xiaofei claimed that he had no feelings about fashion, "but he had feelings about life".

"I still have some judgment about myself, and I won't buy whatever is popular today."

The only thing that excites him is leather goods. Wang Xiaofei said that he especially likes leather things, such as purses and belts. Even if it is the same style, only leather goods with different colors will be taken into his pocket.

"I just like it. I like to look at it."

Busy work makes it rare for Wang Xiaofei to have a holiday, and enjoying work has become the most important part of his life. But every weekend, he still plays basketball with his good friends or goes cycling in the suburbs.

"They are friends who are usually very busy. When I see that they are not working and come out to play ball, I feel particularly balanced, so I completely ignore my work and play ball happily. Haha! "

Seeing the naughty smile of this handsome young business elite, the scene seems to be a portrayal of a life attitude: the birth of a generation of new noble is happening quietly in a casual and relaxed way.