The domestic tourism industry is also paying more and more attention to the role of film and television dramas in promoting tourism. For example, the TV series "Peach Blossom Spring" jointly filmed by Changde Municipal Government and Xiaoxiang Film Studio was successfully closed in Changde City, Hunan Province.

The drama takes Taohuayuan Scenic Spot, the leading brand of Changde tourism industry, as the shooting location. It is the first TV drama in China to plan and realize tourism marketing specifically for tourist attractions. It aims to make use of the powerful communication effect of film and television media, realize the interaction between film and television and tourism industry, and make Changde tourism industry bigger and stronger.

the reason why film and television works can become an effective means of tourism marketing is because the tourism attraction caused by film and television works can't be achieved by other marketing methods. As Riley and Van Doren(1992) pointed out, compared with advertisements, movies show tourist destinations for a longer time.

The story makes people feel immersive, thus stimulating the desire of tourists; The application of special effects, star effect and the best shooting angle have strengthened the local image. Film location appears as an art form, and its influence effect is subtle. The enduring artistic charm on which a successful film and television work depends makes any tourist propaganda materials far behind.

Extended information:

Importance of tourism:

Tourism includes international tourism and domestic tourism. The two are different because of the different reception objects, but their nature and function are basically the same. Tourism in economically developed countries generally starts from domestic tourism and gradually develops to international tourism.

some developing countries need foreign exchange for their economic construction because of their backward economy, and most of them start from international tourism. Domestic tourism and international tourism are closely linked unity, which can promote each other, complement each other and develop together with overall planning and reasonable arrangement.

Tourism can meet people's growing material and cultural needs. Through tourism, people can rest physically and mentally, improve their health, broaden their horizons, increase their knowledge and promote the development of social production. The development of tourism is based on and restricted by the development level of the whole national economy, and at the same time, it directly and indirectly promotes the development of relevant departments of the national economy;

such as promoting the development of commerce, catering services, hotels, civil aviation, railways, highways, posts and telecommunications, daily light industry, arts and crafts, gardens, etc., and urging these departments to continuously improve and perfect various facilities, increase service items and improve service quality. With the development of society, tourism is increasingly showing its important position in the national economy.