1890 On September 9th, Harland Sanders was born on a farm near Henriville, Indiana, USA. My family is not very rich, but I can get by. However, when he was 6 years old, his father died, leaving his mother and three children to live hard.

In order to make a living, my mother had to take a lot of jobs outside, peeling potatoes in the food factory during the day and sewing clothes for others at night. She has no time to look after young children at home. Sandoz is the boss, and he shoulders the heavy responsibility of taking care of his younger brothers and sisters. When mom is not at home during the day, Dr. Xiaoshan has to cook by himself. A year later, he learned to cook 20 dishes and became a famous cooking expert.

middle age

At the age of 40, Sandoz came to Kentucky and opened a Corbin gas station. Because there are many customers coming and going to refuel, Sandoz had an idea when he saw the hungry faces of these long-distance travelers. Why don't I make some convenient food to meet these people's requirements? Besides, he is a good cook, and his wife and children often praise him. As soon as he thought about it, he cooked some daily meals in the small kitchen of the gas station to attract customers.

During this period, Sandoz introduced its own special food, which was the prototype of KFC fried chicken that became famous in the world. Because of its delicious and unique taste, fried chicken was quickly warmly welcomed and praised by the guests. Some people don't even come to refuel, but to eat fried chicken at Kebin gas station.

At the beginning, Sandoz wanted to expand the business of his gas station, but the reputation of fried chicken surpassed that of gas stations. Due to the increase in the number of customers, gas stations have been unable to meet the needs of customers. Sandoz opened a Sandoz restaurant across the street, specializing in his specialty-fried chicken.

In order to ensure the quality, Sandoz put on an apron and started cooking, and invested in the expansion of a large restaurant that can accommodate 142 people. In this way, he created a primary fried chicken market. In the next few years, he managed and studied the special ingredients of fried chicken (including 1 1 herbs and spices), which made the fried chicken skin form a thin, almost unheated shell and the chicken was moist and delicious.

This ingredient formula is still used today, but the number of seasonings has increased to 40. And this is KFC's most important secret weapon, just like Coca-Cola's formula).

By 1935, Sandoz's fried chicken has become a household name. In order to thank him for his special contribution to the state congress, Ruby Lafon, the governor of Kentucky, officially awarded him the rank of Colonel in Kentucky, so people have always called him "Dear Colonel Sanders" until now.

old age

After World War II, he was penniless.

Although business is good, Sandoz is not satisfied with this achievement. He went one step further and built a motel next to the restaurant. In this way, before the famous Howard Johnson Motel was built, Sandoz became the first enterprise consortium integrating accommodation and refueling.

However, with the increase of customers, Sandoz felt his lack of management experience, so he went to Cornell University in new york to study hotel management courses, which enabled him to solve the hotel management problems he faced in the future, but the problems still existed.

With the increasing popularity of Sandoz restaurant and the increasing number of customers, it is not easy to serve fried chicken quickly for so many customers. He is always scrambling to fry chickens for customers while listening to the complaints of anxious customers.

Sandoz is worried about this. what should he do ？ At this time, an accidental pressure cooker exhibition gave him an inspiration. The pressure cooker can greatly shorten the cooking time without burning the food, which is the best for his fried chicken.

1939, Sandoz bought a pressure cooker. After cooking time, pressure, refueling and other experiments, he finally found a unique method of fried chicken. The fried chicken under this pressure is the best fried chicken he has ever eaten, and KFC fried chicken still maintains this recipe of using pressure cooker.

And as he imagined, it only took 15 minutes to fry a chicken. Fried chicken with short time and good taste suddenly became a hot topic of discussion at that time, and many diners flocked to it. Even during the Great Depression of 1930s, Sandoz's business was still thriving.

However, the outbreak of "World War II" severely hit Sandoz, the government implemented oil rationing, and the gas station was forced to close. Later, the Sandoz Hotel was forced to close because it had to pass through New expressway, Kentucky. This sudden change pushed Sanders to the abyss. In order to pay off his debts, he even used up all his bank deposits.

Harlan Sanders, a respected colonel in the past, suddenly changed from a respected rich man to a worthless poor man. At this time, Sandoz is 56 years old and can only live on the monthly benefit of $ 105. However, Sandoz did not want to end his life. Besides, that little relief money can't sustain his life at all, he can only rely on himself.

He looked at the first social security check the government gave him and said to himself, "The government will give me 105 yuan every month to make a living. I can definitely do something for myself and others. "

Sandoz thought hard about how to get out of trouble. The most valuable thing he owns is fried chicken, which is a huge intangible asset. Suddenly, he remembered that he once sold fried chicken to a restaurant owner in Utah. The boss did a good job, so several restaurant owners also bought Saunders' fried chicken as seasoning.

They pay Saunders 5 cents for every/kloc-0 chicken they sell. Sandoz, who is in trouble, thinks that maybe others will do it, and maybe this is a new starting point for his career. In this way, Colonel Sanders started his second venture. He drove his old Ford with a pressure cooker and a 50-pound cooking bucket.

Dressed in a white suit and BlackBowKnot, a white-haired colonel dressed as a southern gentleman stopped at the gate of every restaurant from Kentucky to Ohio, peddling the secret recipe of fried chicken and asking the boss and clerk to perform fried chicken. If they like fried chicken, sell them a franchise, provide ingredients and teach them how to fry it.

At first, no one believed him, and the restaurant owner even thought it was a waste of time to listen to this strange old man's nonsense. Sandoz's propaganda work is very difficult. Two years, rejected 1009 times. Finally, when he walked into a restaurant for the first time 10 10, he got a "ok" answer. With one person, there will be a second person. At the insistence of Sandoz, his idea was finally accepted by more and more people.

1952, the first authorized KFC restaurant in Salt Lake City was established, which was the beginning of global catering. Then, to the surprise of more people, Sandoz's business snowballed. In just five years, he has developed 400 chain stores in the United States and Canada.

1955 colonel Sanders KFC co., ltd was formally established. At the same time, he accepted a talk show invitation from a Colorado TV station. Busy with work all day, he had to find the only neat suit-white palm suit, put on his black-rimmed glasses for many years and appear in public.

The image of the experienced southern colonel cooking fried chicken soon attracted many journalists and TV hosts. Saunders, who is nearly seventy years old, is surrounded by people clamoring for cooperation with him, and restaurant representatives who want to buy concessions are still flocking. To this end, he founded a school to let these restaurant owners come to KFC to learn how to run a franchise fried chicken shop.

1964, an investment group composed of john brown, a young lawyer who was only 29 years old, and Jack Mercer, a capitalist who was 60 years old, was deeply moved by Sandoz's career. They want to buy this enterprise for $2 million. It was a lot of money at that time. Although they are very reluctant, considering that they are 74 years old, Sandoz agreed to hand over the next career to the next generation.

Extended data

The secret of Sandoz's success

Sandoz shuttles between the city and restaurants, often rests in the car and lives on his own fried chicken, believing that his secret recipe will be rewarded one day. His persistence and self-confidence finally brought him great feedback! Although Saunders didn't reveal his formula, he did reveal the secret of his success:

1, don't give up.

2. Always believe in yourself.

3. Be patient.

Step 4 be positive.

It's not too late to start a business at the age of 5 or 66.

6. Face the failure1009th.

7. "People rust more easily because of laziness than those who are exhausted. If I rust because of laziness, I will go to hell. "

Personal realization

In every corner of the world, in every city in China, we will often see an old man's smiling face, gray beard, white suit and black glasses, and this will always be the dress. It is this smile, which may be the most famous and expensive smile in the world, because this amiable old man is the sign and symbol of the famous fast food chain "KFC"-Colonel Harland Sanders.

Of course, he is also the creator of this famous brand. The fried chicken we ate at KFC today was invented by Sanders. From the original street shop to the present gourmet empire, Sandoz has gone through a bumpy road to entrepreneurship. Invented the famous "KFC fried chicken", and there are more than 15000 restaurants in the world.

1897 Harland Sanders, who was only seven years old, has become familiar with more than ten rural cooking recipes.

1930, in the small kitchen of his roadside restaurant, Harland Sanders successfully developed the mysterious recipe of KFC.

1939 The business of the restaurant is booming, and Harlan Sanders' skills and reputation attract a large number of customers. In recognition of his contribution to the cooking industry, Harland Sanders was named Colonel KFC.

1950, Colonel Harland Sanders began to be authorized to operate in the United States. With strict quality requirements, the colonel personally guides authorized franchisees.

In the 1960s, people all over the United States enjoyed the delicious taste of KFC's thumb-sucking chicken. Companies are gradually integrating into people's lives.

Colonel 1980 died, and his hometown state government awarded him lifelong honor. KFC emerges one after another, and there are more than 20,000 KFC chain restaurants around the world.

Baidu Encyclopedia-Harland Sanders