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How to do the promotion of the milk tea store?
Thanks for the invitation, the milk tea store common marketing and promotion methods are as follows: 1. offline targeted promotion, promotion before the first research around the business circle, the surrounding population density or high traffic locations, such as large supermarkets, schools or residential areas, to determine the location of the time after the beginning of the orientation, what time point of the maximum flow of people in the time period focused on the promotion of publicity. 2. Distribute the store's leaflets, in the form of activities to attract users to the store to consume. 2. new tasting, for the store wants to focus on recommending new drinks, you can prepare the following small paper cups, to attract people to try, for the trial of the drink, you can do a discount promotional activities, tasting session as a hook, try to taste the end of the start of the marketing. 3. buy one get one free, the second half-price, full of how much to give a designated product, discounts (such as 70% off) and other promotional methods. For example, 70% off) and other promotional methods are more commonly used.4. Circle of friends marketing, circle of friends to share the collection of praise can receive free drinks (activities can be set up by yourself), this way can quickly reach the marketing fission, and the cost of promotion is relatively low compared to the ground push.5. Milk tea store must establish their own private area of the flow of the pool, the customers or potential customers retained on their own WeChat, the group regularly share the activities to attract wake up users to order. In addition to the subject can also be community operation, the spread of the store as well as the old customer re-purchase are beneficial. Because the milk tea store is not like the formal food category, is a stimulating consumption, the subject can lead the offline customers to WeChat, WeChat community operation, to establish their own private traffic pool, in short, is the business of their own fan resources captive on WeChat, through a series of interactions, and the fans to form a viscous fan relationship, to enhance their repurchase rate. Attract fans within the group to buy the store's products for the second or multiple times! For example: customer A spent 20 dollars to buy a cup of milk tea, you then spent 3 dollars to add his WeChat, equal to you received 17 dollars. If you do not go to maintain him, he may delete you, you can only charge 17 dollars. But if you can maintain the relationship with the customer Xiaolin, attract him to pay attention to your circle of friends, added the WeChat group and so on. Often have interaction, chat, activities, after half a month customer A may again buy a cup of 20 dollars of milk tea. This way you earn 37 dollars, and so on, if the customer Xiaolin can be the third, the fourth purchase, is constantly creating value for you. So how to retain fans in the group? (1) Brush face, praise and compliments to frequent speakers, take the initiative to express recognition when others express their views, others will produce a feeling of recognition in their hearts, naturally have a good feeling about you; (2) red packets, send red packets before to explain the purpose of this red packet, for example, first issued a group announcement: the platform to buy a single later to find the store manager to receive a red packet, the red packet according to the number of fans and the strength of the activity to flexibly determine the amount of the red packet; (3) there are Attractive text and pictures, such as a good-looking picture of the dishes and a paragraph of the description of the text, or store praise and private chat praise; (4) actively reply to the group questions, actively create topics related to the group theme, cause everyone's interaction and attention; timely reply to the inquiry will make people feel valued, and people will be more trusting of you; (5) proactive promotion of their own QR code, material production, flyers, Friend circle to send pictures, platform to put personal QR code and attach iconic text. Welcome to pay attention to my public number "takeaway operation notes" Reply "operation" to send the latest version of the platform rules interpretation in 2019 Welcome to pay attention to my jitterbug number: 198181483 jitterbug name takeaway operation notes to learn more takeaway catering tips~. The first thing you need to do is to give your friends a chance to enjoy the experience of being a part of it.