1, the restaurant door: "copy" meal
2, repair store door: tire "punch" gas
3, retail store door: "another" sale
4, furniture store door: home "club"
5, decoration store plaque name. "another" sale
4, furniture store entrance: home "clubs"
5, decoration store entrance: decoration "Juan"
6, lost property ads: lost property "revelation"
7, installation company door: "according to" installed
8, car wash store door: car wash playing "wax"
9, restaurant entrance : "Hop" rice
10, fruit store door: "Bo" Luo
11, restaurant menus: chicken "Dan"
12, hardware stores Sign: "cuttings" seat
13, sporting goods store sign: "Lan" ball
14, fast-food restaurant door: big row "block"
15, farmers market signage: "tomato"
16, parking lot signage: "Ding" car charges
17, crackdown on publicity slogans: severe "calendar" Fight
18, an airport banner: the year "green"
19, a traffic propaganda slogans: overloading "Critical" harm endless
20, a cafeteria menu: fish "Garden
Two, intentionally written wrong (quotation marks in the wrong word)
1, drug ads: "cough" can not be slowed
2, mountain bike ads: "ride" endless
3, supplements ads: "cough" can not be slowed
2, mountain bike ads: "ride" endless
3, supplements ads: "ride" endless
3, supplements ads: "ride" endless p>3, tonic ads: "turtle" no harm
4, glasses ads: a "bright" amazing
5, mosquito repellent ads: silent "mosquito"
5, mosquito repellent ads: silent "mosquito"
6, transparent and transparent ads: "mosquito"
7, "mosquito"
9, "mosquito"
10 p>
6, transparent tape advertising: no alternative "with"
7, Internet café advertising: a "net" love
8, piano advertising: "piano" has a
9, water heater ads: with the heart of the "bath"
10, air-conditioning ads: lifelong no "sweat"
11, clothing store ads: "clothes and hats" to take people
12, a laundromat ads: "clothes" do not give up
13, a real estate company ads: ten thousand "rooms "
14, a cake advertising: step by step "cake" rise
15, gastric medicine advertising: a "not" to "stomach
16, horse racing ads: joy in the "ride"
17, iron ads: hundred "clothes" hundred smooth
18, fast-food restaurant ads: "burn" win
18, fast-food restaurant ads: "burn" win
18, fast-food restaurant ads. "burn" better
19, washing machine ads: "idle" wife and mother
20, hat company ads: "hat" to get people
22, printer ads: better than a "key"
23, Paint ads: good color coating
24, refrigerator ads: refrigeration fresh front
25, hemorrhoids medicine ads: hemorrhoids without fear
26, garden apartments ads: with the apartment and safe
27, dancing machine ads: smell the "machine" dance
28, seafood advertising
29, oral clinic ads: "fast treatment" population
30, gift store ads: "gift" of course
A restaurant signboard is written "13 too full"
A real estate advertisement "ten buried rich" very conspicuous
Pharmaceutical businessmen to play "under the spot do not stay" and so on the harmonic meaning of the advertising slogan
"Stop" written as "Ding", fast food written as the left side of the word meal upper, eggs written as "chicken Dan", all kinds of beer written as "all kinds of beer shower"
-- China's top ten failed advertising slogan in 2002
1, Seven brand suits to make women's heartbeat of the man
2, send a gift to send the Brain Platinum
3, Jiu Xin Mite Ting soap: look, you infected the mites to the daughter
4, the heaven's petite son laugh at the wind and clouds fade
5, when the hair fell in love with the fertilizer, good out of the blue
6, DANO day and night tablets, your new choice
7, Chen Xiaochun's Hongxing erke shoes
8, to come and go Drink a cup of Zhijiang
9, Zhang Weijian of the top ten failed ads in China in 2002
9, the top ten failure in the ads in China
9, Zhang Weijian of the top ten failures in the ads in China in the past.
9, Zhang Weijian's Xizhilang
10, Starshu stomach how are you article
Yesterday on the street to buy a little something, far away from a publicity car heard a tannoy in the repetition of what is broadcast. The car to the near, suddenly realized - advertising car, billboards clearly written: Shanghai and Hangzhou wool sweater sale, and with particularly eye-catching fonts and colors to express the "demolition of the house to sell tiles to make up for the road fee". I am not surprised to be dumbfounded!
Factually speaking, the reform and opening up, especially in recent years, China's advertising industry has made great progress, a variety of media, there is no shortage of memorable advertising boutique. But like what I saw yesterday is not an isolated phenomenon. "The jump price", "pain relief", "shocking price cuts" and other shoddy advertising is not uncommon.
This explains at least a few problems: First, the advertising practitioners of good and bad, the second is deliberately exaggerated, the lack of integrity, and the third is the impatience of the mind. I hope that the "demolition of the house to sell tiles to make up for the cost of the road" and other crappy ads will disappear as soon as possible.
The plaque of the store, the name of the store is the customer to remember the store characteristics of the symbol. Today, the island city store blossomed, people are increasingly demanding "visual impact", a variety of personalized store name has become a businessman to create a point of sale of the first move. Some common and familiar terms were replaced by novelty names, became a store eye-catching, business signboards.
The store plaque store name is not just a symbol, but also a glimpse of their cultural tastes, aspirations and style of thought. A novel and memorable, loud and catchy store name, can let customers forget, impressive. Like the Sichuan restaurant "love spicy hot pot", "food for the day" and so on because of the film and television drama of the hit and overnight fame, called up smooth, listen to the ear, walk through the road how can people not let people have into the store to see the desire?
However, there are some businessmen who believe that "evening" store name can be "fake", so, "Dong Lai Shun" fire, the street has appeared a variety of "LaiShun"; "ZhangDaMa" famous, "LiDaAunt", "WangDaMa" also "Going out". There are some for the sake of peculiar and not hesitate to resort to "evil signboard" In addition, some use of harmonic words as a signboard is abound, such as clothing stores called "clothes do not shed".
The porridge day porridge land, there are all kinds of porridge, see people dazzled, read in Shanghainese, is to make the sky for the land! Pudong Avenue, a clothing store, named Yi Yi Boushe, was sitting on the bus, look out the window, the scenery, the name of the store left a deep impression, creativity from Yi Yi Boushe. Shiquan Street and Wujieqiao Road, the four-way intersection of a hairdresser, store called "top cut". A customer understands the name of the store: "top cut" is "top" of the harmonic, meaning "first-class technology"; "shear "is" scissors "on behalf of the hairdressing industry;" top "can be interpreted as" the top of the head ", indicating that the object of service is "Hair" - two words of the store name expresses a triple meaning. Some stores have very colorful names, which play a role in recruiting customers to enter the door. A grocery store, the store name "miscellaneous eight"; a store specializing in large-size clothing called "fat people have no trouble", the store name of the market positioning, the effect expressed clearly; a men's underwear store, called "within the cool workshop ", "inside the cool" for the "underwear" resonance, "cool" means "fashionable The word "cool" means "fashionable". There is a clothing store in Bifengfang called "Wear Gang", which means "help you dress" and dress up for you. The owners of the store are three young women who are good at matching clothes. "Wear gang" in the Suzhou dialect is "exposed" meaning, derogatory praise, which material response is very good, many customers are rushed to the door of this store name.
"Clothes Kelong" chairman Xia Wei attaches great importance to the name of the store, the name of their own clothing stores are very chic, respectively, called "armed" "style" and "edge" and so on. "Edge" and so on. She said that the first thing customers see is the name of the store, rather than the goods, the name of the store is good, it will provoke customers to understand the store and its goods in the store's desire. A good name is one of the best ways to attract customers.
I think, a good store name should be easy to understand and remember, a wide range of awareness, affinity, easy to disseminate, it is best to use the highest frequency of everyday language to find; unique, to attract customers' eyes, to express the richness of the meaning of a certain amount of cultural content, elegance and vulgarity **** appreciation; if you can put the market positioning, industry characteristics are included in the name of the store is even more superior. But the person concerned that, although the name of a good store can bring business, but businessmen can not hold "a handsome cover a hundred ugly" idea, business performance is still good or bad depending on the quality of goods, services and varieties and other basic elements. Store signboards to be eye-catching not only by hunting, even if the use of harmonies should also be "harmonized" with the spectrum, respect for cultural traditions and social values. However, in addition to the store name loud, packaging store's overall image and give goods and services certain characteristics, in order to truly capture the hearts of customers, so that the name of the store into a veritable gold sign.
And, on the non-standardized use of words, one is the use of traditional Chinese characters (except for registered trademark stereotypes), mainly celebrity inscriptions and registered trademarks in traditional Chinese characters did not play on the "r" sign; the second is the use of foreign languages and scripts alone or in Chinese and foreign languages and failed to standardize Chinese characters as the main foreign characters as a supplement, there is the phenomenon of the English giant, Chinese Special small advertisements with the word phenomenon; Third, the use of wrong words, aliases; Fourth, the use of idioms in advertising does not comply with the regulations, causing misleading; Fifth, the publicity of health care products, advertising terminology is not standardized. "PK" has been appearing in the newspapers from time to time recently. Although some people may know the meaning of these two letter abbreviations, but such phrase usage violates the national regulations. Newspapers should put "pk" in double quotes if they need to cite it, and add a Chinese translation, such as "pk" (比试).
There are also a lot of "hidden bombs" out there! For example, mosquito advertising "silent no mosquito"; beauty store "I type I shape"; motorcycle "riding fun", etc., will be wrong down many people, resulting in a misunderstanding of the language.
With the development of society, a serious "virus" has flowed into our country, this virus is called the wrong word. On the streets, newspapers, movies and television, misspelled words can be seen everywhere.