Haidilao mainly took a fancy to Little Sheep's formula to capture people's hearts. The management was lax, so it was acquired. There is no secret. Zhang Gang, the founder of Little Sheep Hot Pot, decided to start his own business after graduation, so he turned his attention to the hot pot market. He opened a local hot pot restaurant with local characteristics and the business was not bad. After experiencing this small success, Zhang Gang decided to continue to promote his hot pot restaurant to more places. Slowly, the brand Little Sheep became famous in China, and many people came here to try it.

Little Sheep was so popular that it opened a new franchise store in three days. After only three years of establishment, the daily turnover has reached the peak of 1.7 million, and there are thousands of chain stores in China. Little Sheep, which is in full swing, has achieved a high annual income of 4.33 billion, becoming a champion enterprise of domestic local catering.

Unfortunately, it didn't last long. Because of the management's decision-making mistakes, Little Sheep gradually declined. At that time, Zhang Gang wanted to improve the image of Little Sheep by increasing the joining fee. But as a result, franchisees are reluctant, and many franchisees' negotiations with Little Sheep have broken down. Then there is the entry of Yum! Brands. People all know that Yum! Brands can be said to be the leader in the catering industry. However, since it entered Little Sheep, it has been interfering with Little Sheep's company marketing, disrupting Little Sheep's market plan.

At that time, Little Sheep began to expand rapidly, from north to south, and even went abroad. There were Little Sheep in Los Angeles and Toronto. It was said that Little Sheep could open a new store in three days. Of course, a large part of the reason behind this was that Zhang Ganghui had an eye for talents, poached Sun Xianhong and Lu Wenbing from Mengniu, and took out 5% of the shares, and Lu Wenbing also gave Zhang Steel a return, so that

Later, with the rise of other hot pot brands in China, this situation of internal troubles and foreign invasion led to the little sheep falling again and again. In recent years, Little Sheep has started its own transformation plan and tried to integrate into the circle of young people. Whether it is decoration or service, it is mainly based on the needs of young people. However, I'm afraid it's not easy for Little Sheep to rise again.