First, pay attention to the "three stresses"
(1) Pay attention to the expansion of time and space. In the past, Anqing tourism basically only paid attention to a single scenic spot, ignoring the integration of the city's tourism resources, which made the brand influence and radiation driving force of tourism not strong enough, the tourism service elements and supporting facilities not perfect enough, and did not form a "big tourism" situation. Under the background of global tourism, Anqing launched the spatial layout of "one city, one core and two wings". "One City" means Yicheng Cultural and Creative Tourism Industrial Zone; "One Core" is the Dabie Mountain National Global Tourism Demonstration Zone; "Two Wings" are Tonghuai Cultural Experience Zone and Wang Su Wetland Leisure Zone. Promote the establishment of a "four in one" of cities, towns, landscapes and villages, and a "three-dimensional" global spatial pattern of points, lines and areas. Make tourism the leading industry, main function and main brand in this area. On the other hand, the tourism time nodes strive to be balanced, regardless of day and night, regardless of spring, summer, autumn and winter. The number of tourists and tourism income fluctuate in season and time and tend to be in the best equilibrium state, and they can travel all year round.
(2) Pay attention to industrial integration. Anqing chose to take tourism as the core, and guided the first, second and third urbanization into the track of sustainable development. Pay attention to the combination of agriculture and tourism, and the modern agricultural demonstration areas, family farms and special species breeding bases under construction and completion incorporate tourism elements for tourists to fully experience. Strengthen the high compatibility between industrial products and tourism. Accelerate the construction of tourist commodity production bases, agricultural product processing bases and green light industry bases. At the same time, we will increase investment attraction and vigorously introduce 2.5 industries, such as business logistics, e-commerce big data, animation industry, pharmaceutical health industry, and creative R&D industry. Expand "green GDP". Emphasize finance, catering, hotels, etc. It should be laid out around tourism. At the same time, we will vigorously develop new products and new formats, speed up the construction of ropeways, light rail transit, low-altitude flights, hot springs and other tourism projects, and vigorously develop a number of alpine leisure and holiday tourism products such as health spa, outdoor expansion, outdoor camping, mountain sports, wedding photography, etc., so as to provide visitors with in-depth experience conditions for sightseeing, leisure and holiday, health care for the elderly, and health and entertainment. In terms of urbanization, around the positioning of international professional tourist cities, we will optimize the urban spatial layout and bring Huaining, Wangjiang's Zhang Hu and Saikou Town into the urban areas. We will speed up the reconstruction of the old city blocks, the landscape of the Kangxi River, the construction of international animation parks and other projects, improve the urban transportation network, garbage and sewage treatment, urban public transportation and public toilets and other functional supporting facilities and community public service facilities, and strive to cultivate a number of standardized star-rated hotels, boutique inns and a number of high-end film and television entertainment venues and shopping centers, so as to continuously improve the taste of tourist cities.
(3) Pay attention to the participation of the whole people. The proposal of Anqing's global tourism strategy should not only be recognized by leading cadres, but also by the masses, investors and all walks of life. It is necessary to regard the global tourism development strategy as the knowledge of the whole city development and form a strong synergy to promote the global tourism development strategy. Thanks to the unremitting efforts of the cadres and the masses in the city and the great help of people from all walks of life, by 2020, Anqing will be built into a world-famous tourist destination integrating the tourism demonstration base of Dabie Mountain, the central city of the international cultural tourism demonstration zone in southern Anhui, the pioneering area for the construction of beautiful China, and the tourism of Zen culture, ecological vacation, red culture and Huangmei Opera culture. The total number of domestic and foreign tourists received in the city reached 80 million, and the total tourism revenue exceeded 654.38+000 billion yuan. There are 3 5A scenic spots and more than 28 4A scenic spots in China.
Second, build "four supports"
The formation of any strategy can't be a castle in the air. Only by laying a good foundation can the strategy develop continuously and healthily. Anqing has the following "four supports" to realize global tourism.
(1) Traffic guarantee. Extra money and excellent transportation network of internal resources are powerful driving forces of global tourism. At present, Ning 'an Intercity Railway, Anqing Yangtze River Railway Bridge, Wangjiang Yangtze River Highway Bridge and Yuewu expressway have been completed and opened to traffic. The He 'an-Kowloon Passenger Dedicated Line (part of the Greater Beijing-Kowloon High-speed Railway) is being promoted, passing through the territory. Tianzhu Mountain-Jiuhuashan-Huangshan tourist light rail has been included in the plan. With the completion and commissioning of these projects, the regional railway express trunk lines of expressway network "four verticals and four horizontals" (Yuewu, north along the Yangtze River, Hehuang, Jiguang, Huyu, Miracle, along the south of the Yangtze River and He 'an), "three horizontals and two verticals" (Ningan, Hejiu and Ningjiangbei dense areas-Anqing, Fu Jeer and He 'an) and the Yangtze River Gold will be formed. In terms of internal improvement, at present, there are new bus lines 19 in the urban area, and bus lines from the urban area to Haikou Town, Wanhe Farm, bus lines to Zongyang and urban cultural tourism bus east-west lines have been opened. At the same time, through trains have been opened from the urban area to Tianzhu Mountain and 5,000-year Wenbo Park. It is planned to open the connecting lines and broken roads between scenic spots in three years to form a large loop line, a small loop line and a network line for global tourism, so as to realize seamless docking of tourist attractions.
(2) Financial support. Anqing, Yuexi, Taihu Lake, Wangjiang, Qianshan and Susong counties are located in contiguous poverty-stricken areas in Dabie Mountain. They are underdeveloped areas, but they are rich in tourism resources, and they can get financial support by exchanging time for space. At present, Anqing is carrying out strategic cooperation with financial enterprises such as CITIC Securities, Fortune China, China Industrial and Commercial Bank, China Development Bank and Minsheng Bank. With the help of modern financial means, support and improve tourism infrastructure and strengthen tourism services. Promote the cooperation between the government and social capital (PPP) and the integration of investment, financing and construction, skillfully use external forces to crack the bottleneck of funds, promote the listing of Anqing tourism enterprises, and boost the development of tourism in the city.
(3) Support large projects. At present, there are 46 tourist projects/kloc-0 under construction in the city, of which 38 are more than 500 million yuan. 68 scenic spot upgrading projects were implemented, with a total investment of 3.898 billion yuan and a completed investment of 26.5438+0.010.00 billion yuan. 30 national special construction fund projects were declared, with a total investment of 654.38+02.344 billion yuan and project funds of 587 million yuan. The construction of Tianzhu Mountain Entrance Service Area and Museum, Tian Yue Bay Hot Spring, Dabie Mountain Rainbow Valley, Kongcheng Old Street, Xiaogushan and Peacock Southeast Flying Cultural Industry Base was promoted in an orderly manner. The reconstruction project of Zhenfeng Tower in Yingjiang Temple and the supporting project of Huating Lake Tourist Wharf were completed one after another. The comprehensive tourism development project in Sikong Mountain was successfully signed, and the construction of "One Tour and One Show" made a breakthrough. Huaxi Tea Valley and Wan Yu Peasant Food Street were completed, and Yuexi Dabie Mountain Ski Park was opened.
(4) Talent support. Anqing launched the "Talent Highland Construction Project" action plan, implemented the "Five Talents Project" for entrepreneurs, financial experts, marketing guru, entrepreneurial heroes and well-known craftsmen, trained reserve talents, optimized the development environment, and formulated policies and measures to encourage and promote Anqing's foreign workers to return home to start businesses. Implement a "green card" service and allowance system for imported enterprise management talents to help solve practical problems such as housing, settlement, employment of family members and schooling for their children. At the same time, Anqing Vocational College will be used to train talents, and Internet plus and other majors will be set up to train professionals such as makers and e-commerce to provide talent support for the global tourism development strategy.
Third, deepen the "five combinations"
In order to better promote the full implementation of the global tourism development strategy, Anqing attaches importance to "five combinations".
(a) combined with ecological environment protection. Anqing adheres to the two bottom lines of ecological protection and development, adheres to the basic value orientation of respecting nature, adapting to nature and protecting nature, adheres to the basic path of green circulation and low-carbon development, turns green mountains and green waters into Jinshan Yinshan, and has embarked on a new path in which economic development and ecological civilization complement each other. In view of the particularity of Anqing's vast rural areas, eco-tourism protection measures have been formulated to further improve the security system. The municipal tourism department shall formulate the special implementation standards for rural ecotourism in Anqing, standardize the operators' tourism management behavior in rural areas, prevent them from damaging the ecological environment in the process of tourism development, construction and management, and provide technical standards for scientific planning and design. At the same time, the calculation mechanism of eco-tourism environmental carrying capacity should be established to calculate the resources, environment, social and economic carrying capacity of tourist attractions, so as to provide scientific basis for more effective development of eco-tourism resources.
(2) Combining with culture. Anqing has a profound historical and cultural heritage, and ancient Anhui culture, Zen culture, traditional opera culture and Tongcheng school culture complement each other. It is called "cultural gang" and "hometown of drama". The territory is beautiful, with many historical and cultural relics, and all aspects complement each other. The construction of scenic spots pays attention to the combination of cultural industry development and tourism development, starts the construction of Huangmei Opera Grand View Garden, and builds Anhui (China) Tongcheng Cultural Museum, Yuexi International Health Culture Industrial Park, Taihu Lake Five Thousand-Year Cultural Park, Tianzhu Mountain geological museum, Sikong Mountain World-class Zen Cultural Center and other scenic spots, forming a new trend of interactive development of cultural industry parks and tourism. At the same time, we will build a "Millennium Ancient Yicheng, a hundred scenic spots and a new Anqing" and promote the development and construction of cultural tourist attractions and historical and cultural blocks in the old city. Hold the "Eleventh" Huangmei Opera Exhibition Week to highlight the "Golden Week"? The theme of "Huangmei Opera" is to increase the propaganda of "Where to celebrate Huangmei Opera during the Golden Week" and "Watch the scenery during the day and watch the opera at night", hold tourism theme activities, promote the integrated development of culture and tourism, and inject cultural vitality into building global tourism.
(three) combined with the new social needs. With the gradual realization of a well-off society, the middle class has become the main force of social consumption groups, which is characterized by the increasing pursuit of quality of life and the great demand for high quality and high service level of various products including tourism products. Anqing regards mass tourism as the main body of tourism development, and attaches importance to the development of mass tourism products while actively and steadily developing high-end tourism products. Focus on the development of tourism products for the elderly, transform scenic spots and accommodation facilities according to the special needs of the elderly, actively improve related tourism services, and provide convenience and preferential treatment for the elderly to travel. Constantly develop the youth tourism market, relying on existing facilities, and pay close attention to building a number of scientific research and tourism bases. Attach great importance to family tourism products, regard family tourism as the main body of the tourism market, and cultivate the advanced market of global tourism.
(four) combined with a good business model. Whether it is the growth of enterprises or the implementation of projects, it depends on a good business model to gain a firm foothold in the tide of industry competition, achieve sustained and healthy development and ensure the smooth operation of projects. In view of the uneven development level of tourist attractions and the large room for improvement, Anqing has upgraded the traditional scenic spots again through the mode of hosting scenic spots and introducing foreign capital. Learn from the idea that "Jinbao" company specializes in high-end temple Buddhist supplies, promote the service outsourcing of tourist shopping in scenic spots, and improve the design and marketing level of tourist shopping through specialized companies. In addition to the current tourism performances, vigorously develop night tourism and entertainment projects to increase the participation of tourists. For example, the Bai Matan Scenic Spot in the Buried Hill has launched a tourism product of "Drifting to fetch water in the daytime and lighting lanterns in the bonfire at night", and 30,000 tourists attended the bonfire party in the 4th Drifting and Water-splashing Festival.
(five) combined with the "internet plus". Combine "internet plus" with tourism, realize smart tourism, and make the elements of global tourism such as eating, living, traveling, shopping and entertainment well connected in series under the support of the Internet, so as to provide high-quality personalized services, thus satisfying tourists with different needs, enabling them to get the best travel experience, constantly promoting Anqing to the outside world, and expanding their influence and reputation. At the beginning of this year, the official WeChat account of "Anhui Taihu Tourism" was officially launched. Wechat platform includes three columns: colorful Taihu Lake, Leyou Taihu Lake and micro-service 12 sub-columns. Including scenic spots, hotels, travel agencies, etc. In the county seat, it provides tourists with the most comprehensive information about tourism resources, history and culture, local customs and latest tourism services. Another example is the Rainbow Village Resort Hotel in Dabie Mountain. Following in-depth cooperation with Tongcheng Tourism, this year, we have carried out strategic cooperation with Tuniu Tourism and Anhui Cuilan Company to create smart tourism marketing and a wider range of tourists inside and outside the province.