What are the design skills of store signs? First, the functional store move has three functions. One is to display products, the other is to publicize the main culture, and the third is to publicize customers. If it is to show products, then we must do these three things, namely products and brands. Second, show the main body. The design of store signs also needs to be meaningful, so that customers can find their own reasons at the first time when browsing new stores, which is helpful to the spread of brands. The store signs designed by the above three store signs all have the same characteristics, that is, they have their own characteristics. Shop signs are the window for shops to show themselves. When designing shop signs, they should be unique. Generally, they can be considered from the following aspects: 1. Show the main body. 2. Arouse customer interest. 3. Enlarge the visual strength of the subject. 4. Highlight the characteristics of commodities. Store cartoon Ji The mascot in the store should reflect the business philosophy of the store, with obvious store logo, style and description of the store. The role of the logo is to make the store logo effective with the surrounding environment.