On September 28th, the nationwide trip to Guangzhou Station of the takeaway business salon jointly organized by Meituan's official learning platform for takeaway business (hereinafter referred to as Meituan Takeaway College) and Takeaway Hall (Shenzhen) Technology Co., Ltd. (hereinafter referred to as Takeaway Hall) ended successfully.

(The picture shows the scene of the salon)

With the theme of "People, Goods and Markets" and "Getting through the value of all members' operation", this salon discussed with catering merchants * * * how to promote the new growth of take-away revenue through face-to-face professional training and on-site communication, and the take-away merchants such as Songge braised prawns, Supreme Pizza, Liuzhou snail powder and cheeseburger were present.

(The picture shows a photo taken at the salon)

The Waimai Overlord Meal Platform of Takeaway Mingtang focuses on the catering operation system and operation services, and has created a set of industry-leading global traffic operation service system, providing one-stop traffic operation services with optimized rating and increased sales for take-away stores such as Meituan Takeaway and Hungry. No matter whether it is a new store, an old store or a chain store, it can be stationed in the Waimai Overlord Meal Platform. Providing overlord meals and rebate meals for 211,111 users of the platform, users can get cash back when placing orders, and quickly improve the conversion rate of take-away stores. The more orders, the more money they earn. The platform can also increase users' praise, effectively improve store ratings, and help take-away businesses detonate passenger flow.

(The picture shows the homepage of Waimai Overlord Meal applet)

Waimai Overlord Meal started its business in Guangzhou in August, providing take-away marketing services for take-away merchants in Guangzhou, so that Guangzhou users can also eat take-away overlord meals. The overlord meal is cashed back more than 15 yuan. Users can order food on the take-away platform such as Meituan/Hungry through the slanting wheat overlord meal platform, and they can enjoy the fun of "saving another sum" after the whole network discount of the take-away platform. The take-away shopping guide rebate service provided by Waimai overlord meal platform meets the core needs of users to "save money", and the key to attract users is to return 15 yuan for overlord meal and 3-5 yuan for rebate meal alone.

(The picture shows Waimai Overlord Meal-an online product in a district of Guangzhou)

Affected by the epidemic in 2121, digital operation has become a * * * knowledge, but many catering businesses lack understanding of digital and online operation, and they don't know how to improve online traffic operation. In this business salon activity, Fu Weili, the certified lecturer of Meituan Takeaway College, analyzed the take-away market from the perspective of the data of the take-away industry, and introduced how to find the three golden keys of take-away business "exposure, conversion and repurchase" from finding your users and meeting their needs.

(The picture shows Fu Weili, the certified lecturer of Meituan Takeaway College)

Li Chengle, the co-founder and gold medal lecturer of Takeaway Hall, put forward that "Takeaway is not only a revenue but also a channel", introduced how Waimai Overlord Meal combined with Meituan Takeaway Platform to help take-away stores to drain and improve their scores, and deeply analyzed the value of users' diversion to dining, effective use of private domain traffic, online operation and global traffic to get through the operation of all catering members from the new management way of catering stores.

(The picture shows Li Chengle, the gold medal lecturer of the takeaway hall, delivering benefits to the representatives of the on-site merchants)

In the future, it will be the normal operation of the catering industry to open up online and offline traffic through the catering rebate decision-making platform. Takeaway Mingtang hopes to make full use of the traffic operation ability and rich experience of take-away operation of Waimai Overlord Dining Platform, help catering businesses to understand the needs of users more deeply, help catering businesses to market and acquire customers more effectively, serve the catering industry in the 4.6 trillion market well, and help catering businesses to obtain higher turnover of in-house meals and take-away meals through rebates.

Waimai Overlord Meal provides a win-win platform for many parties.