Membership card marketing plan

In order to ensure that things or work in an orderly and powerful way, it is often necessary to carry out the preparation of the program in advance, the program generally includes the guiding ideology, the main objectives, the main focus of the work, the implementation of the steps, policies and measures, specific requirements and other items. What are some of the characteristics of an excellent program? Here is my membership card marketing plan for you to collect, for your reference, I hope to help friends in need.

Membership card marketing plan 1

It is a great honor to welcome you to become a VIP member of Beijing Triumph Gate Hotel; to be a member is a symbol of your distinguished status in this hotel! Here, we will be the best quality service, the most elegant environment to provide you with a luxurious and pleasant private leisure space.

In order to protect your rights and interests, please read the contents of this agreement carefully.

First, the purchase of card

1, VIP subscription membership stored value card, must provide personal information, purchase card please set password, in the hotel consumption to your stored value card and password shall prevail, such as the loss of the password, caused by your loss of the hotel is not responsible, such as the need to change the password, please hold the original card purchaser's ID card and card changes.

2, please keep your membership card, membership card loss caused by the loss of the hotel is not responsible. If you lose your membership card, please notify the hotel in time and apply for reissue (must hold my ID card, the balance of the card to the hotel's records shall prevail, and pay a handling fee of 50 yuan).

Second, the use of membership card

1, before consumption, please present the membership card, to receive a member of the hand plate, in order to enjoy the treatment of members, otherwise, your consumption will be based on the normal settlement of casual guests.

2, please present the membership card before checkout, signed by the cardholder to take effect.

3, brush card consumption in the card deducted, the remaining amount of the hotel file tickets shall prevail.

4. When guests use the check method to apply for the membership card, the consumption before the check arrives at the account will not be entitled to the preferential treatment of the membership for the time being.

5, the first time for the stored-value card, the day when the amount of this consumption does not exceed 60% of the card.

6, the hotel refused to use the membership card for cash, stored value membership card once sold, refused to return the card.

7, this membership card expires automatically terminated, please use within the validity period. Triumph Gate Hotel (VIP Hui)

Membership card special privileges:

1, holding a business card members, tickets to enjoy 169 yuan / seat, complimentary value of 1699 yuan deluxe business suite to stay in 1 time, valued at 1699 yuan.

2, holding a purple and gold membership card members, tickets to enjoy 169 yuan / seat, complimentary value of 1699 yuan deluxe business suite 2 times, valued at 3398 yuan, Triumphal Arch Japan imported high-level imitation deerskin bathrobe 1 piece, valued at 1800 yuan.

3, hold the supreme membership card members, tickets to enjoy 159 yuan / seat, complimentary value of 1699 yuan luxury business suite 2 times, valued at 3398 yuan, Triumphalphal Arch Japan imported senior imitation deerskin bathrobe 1 piece, valued at 1800 yuan, birthday day, complimentary value of 2599 yuan luxury executive suite 1 time.

4, holders of shareholder membership card members, tickets to enjoy 149 yuan / seat, complimentary value of 1699 yuan deluxe business suite 2 times, valued at 3398 yuan, triumphal arch Japan imported senior imitation deerskin bathrobe 1 piece, valued at 1800 yuan, the birthday day of the complimentary value of 2599 yuan deluxe executive suite 1 time.

Dear VIP: Holding a business card above (including business card) members also enjoy the following treatment:

1, holding a business card, purple and gold card hotel rooms can be extended to 13:00 pm check out, (members of the day of his birthday free tickets for 2, to enjoy the exquisite cake, (booked in advance) a bottle of red wine).

2, hold the supreme card members:

Hold the supreme card members, hotel rooms can be extended to 13:00 pm check-out, (members of the birthday on the face of the day free tickets 4, enjoy a beautiful cake, (pre-booked) a bottle of red wine).

3, members throughout the year to enjoy 7 days of legal holidays half-price room:

May have 1, October 1 to 3, the first day of the first month of the lunar calendar to the third.

Mid-Autumn Festival: The same day to do Carter benefits, complimentary premium mooncake gift box.

Christmas Day: the face of the day to do Cartwheel, a gift of exquisite Christmas gifts.

4, 5000 yuan card will be Huibin card, the gift amount of 1000 yuan (valid for 1 year).

Membership card marketing plan 2

In order to change the current sales status quo, stabilize existing customers, expand new customers, increase the awareness of the whole staff sales, specially formulated 06.16 - 07.31 period of membership card sales program.

A sales target task:

Position sales task operations director, store manager 50,000 yuan sales manager 50,000 yuan lobby manager, floor manager 20,000 yuan floor supervisor, the door to meet the supervisor

10,000 yuan bar supervisor

20,000 yuan

Second, membership card recharge:

1, membership card recharge to 5000 yuan, no upper limit.

2, recharge ≥ 5000 yuan, ≤ 50000 yuan, to the member in question back to the recharge amount of 10 ℅, and can be directly reflected in the membership card.

3, recharge ≥ 50000 yuan, to the member in question to return the amount of recharge amount of 10 ℅ above the appropriate upward, upward proportion must be asked to the store manager.

Third, the membership card sales management methods:

1, all the membership card sales by the hotel staff, the Ministry of Finance (cashier) management.

2, sales staff first to the Finance Department (cashier) payment, the cashier is responsible for recharging and card production, and then the membership card to the customer.

3, customer information provided by the sales staff, and the cashier to do a comprehensive registration.

Fourth, membership card sales incentives:

1, the sales staff sold a membership card, mention the value of the membership card 1℅.

2, the amount of money in the membership card is used up to renew the recharge, the same counts on the performance of the sales staff.

3, the first membership card sold, on the basis of the existing commission, another reward of 100 yuan.

4, the first card sales, another award of 200 yuan. Fifth, membership card sales assessment methods:

1, floor managers, supervisors assessment methods: the previous assessment into the membership card assessment to complete the sales task of the ` percentage multiplied by 500 yuan, the final calculation of the assessment.

2, other positions: the assessment of other positions in the original salary, alone take 500 yuan to do the assessment, the same way.

Six, membership card rules:

1, customers buy membership card, such as invoices, direct one-time payment to the customer and charging the amount of invoices of equal value.

2, the customer consumption when using the membership card, no longer issued invoices, and no longer enjoy any discounts.

3, the customer purchased the membership card on the same day consumption, must be the same day consumption less than the value of the membership card purchased on the same day 50℅.

4, the customer each consumption, by the customer to show the membership card, and the cash register to print the relevant consumer bill signed by the customer to confirm.

5, the membership card is limited to the use of the hotel, not lost, not cash.

First, the sales staff sales objectives formulated

(a) the promotion of the initial period:

1. Determine the target customers, to understand the basic information of the target customers (size, strength, etc.)

2. and the target customers to carry out the initial contact, to understand the tendency of the customer's needs, the membership card sales Implementation of the program.

3. To cooperate with the intention of the customer, informative grasp of its needs, and as far as possible to meet the customer.

4. According to the effect of the promotion, to draw up a list of cooperation intention customers and cooperation conditions.

5. Scheduled sales target program.

(B) promotion of mature period:

According to the needs of fixed customers to make the cycle of sales plan.

1. Develop new customer sources to understand the intention to cooperate.

2. According to the cycle sales plan and new customer development results to set the stage sales target.

Second, the sales staff sales performance assessment

(a) sales staff at all levels of responsibility

1. Outside the store sales staff in accordance with the sales work plan for the regional division of labor.

2. According to the overall sales target sales task division of labor, the target is implemented.

3. Sales supervisor job responsibilities:

(1) set up sales channels, the formulation of the overall sales target.

(2) the sales task by region, according to the plan to implement.

(3) Supervise sales assistants to promote sales business and assist sales assistants to negotiate with difficult customers.

(4) Sales business.

(5) Summarize the sales department daily, weekly, monthly and yearly sales results.

(6) Evaluate the work of sales assistants.

(7) Supervision and review of the procedures in the sales process.

(8) Responsible for the custody of customer information and maintenance of customer relations.

(9) Responsible for the supervision and tracking of the implementation of the check membership process in the store.

(10) Responsible for reconciling membership card and in-store checking member accounts with the finance department.

(11) Actively develop new customer channels.

4. Sales Assistant Job Responsibilities:

(1) Assist the supervisor to expand sales channels.

(2) Complete the sales tasks assigned by the supervisor.

(3) Actively perform sales work.

(4) Store check membership processing, follow-up.

(5) Summarize daily, weekly, monthly and yearly individual sales performance.

(6) Maintain customer relationships.

(7) Summarize customer information.

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