In 1900, the founders of Michelin in France guided travelers in choosing restaurants on the road. It includes itinerary plans, suggestions for places to visit and road guides. The Michelin Guide (also known as the Michelin Red Book) runs a restaurant.

During the 1900 World's Fair, the Michelin brothers, the founders of Michelin, were optimistic about the future of automobile travel. They believed that the more automobile travel prospered, the better tire sales would be, thus helping them travel and publish by gathering information on restaurants, maps, gas stations, hotels, auto repair stores, and other information. Michelin Red Guide. Since then, restaurants listed in the Michelin Guide have been called Michelin restaurants. 926, the book Michelin Red Guide began to mark the strengths of restaurants with an asterisk, and "Michelin-starred restaurants" officially began.

In 1931, the design of the cross-fork-spoon logo represented the hierarchical structure of the restaurant.In 2005, Michelin released the U.S. guide. The Japanese version was added in 2007. Since 2008, he entered Hong Kong and Macau, China. As of 2012, the total **** of the Michelin Red Guide includes 2,241 starred restaurants, including 106 three-starred restaurants. 2016, the Shanghai edition of the Michelin Red Guide was officially released, **** 18 Chinese and foreign restaurants managed to get one star, and four Chinese restaurants and three Western restaurants were selected as two-starred restaurants. Tang Court became the first Michelin-starred Chinese restaurant in mainland China.

On the other hand, the influence of the Michelin Guide itself is waning as the economy shrinks. In fact, in the 20th century, they realized this and included about 50 pieces of snacks per person in subsequent guides. In the Michelin editions for Hong Kong and Macau, China, an icon has been added for "small restaurants serving authentic cuisine," which includes 11 local gourmet restaurants that consumers can enjoy for about HK$50.

So the Michelin brand can't be measured in dollars.