Food and beverage logo is a specific symbol representing the image of food and beverage, which is mainly composed of graphics or graphic characters. For ordinary people, graphic signs are easier to attract people's attention than words, and easier to identify and distinguish. If well designed, the logo can also arouse people's emotions, so as to impress people, infect people and arouse intimate feelings, thus establishing the catering image and increasing economic benefits.

The design of restaurant signboards should pay attention to popularization. Because people's experience, literacy and culture are different, the only rule that requires design to be accepted by people at different levels is the popularization of corporate logo.