A, site selection experience

Breakfast store in different locations to choose the site, the face of the customer base is different. Breakfast store will be opened in what location and area, will largely determine whether the business is red-hot, and operating different breakfast items on the site selection is also very different.

Traffic points

Features: large flow of road stalls is the most appropriate choice

Morning is the busiest moment of traffic, bus stops, train stations and other points of the traffic, are the location of the largest number of people gathered in the morning, the flow of traffic is large, so that if the location is convenient, if the relevant departments permitted, the road stalls is the most appropriate choice. Not only is the cost low, but the business is also flexible. You can decide whether or not to go out according to the weather.

Markets, residential areas

Features: fixed sources of customers aiming at the elderly consumption potential

The breakfast store in the neighborhood, especially the relatively old neighborhoods older people, although the elderly consumption of breakfast is not strong, but as long as the elderly eat at ease, they are spreading the information very quickly. And the elderly this consumer group will be more and more large, they have a stable income, is a group with great consumer potential. Perhaps the elderly in the uninformed premise, so that they are not easy to consume, but as long as the good quality and price, there is a need for the elderly will still be consumed.

Theoretically, the business will be better in residential areas with a large number of young people, but there is a problem that has to be considered --- many young people have the bad habit of not eating breakfast. Therefore, choose to open a breakfast store in this kind of neighborhood to do a good job in the early publicity, try to cultivate customer demand.

Campus around

Features: high rent has the impact of the holidays suitable for stalls car to be unique

Siting around the school needs to be considered is that the rent of the nearby housing will be quite high, and encountered the summer and winter holidays business will be greatly affected. Instead of renting a storefront, it is better to operate in the form of stalls, encountering holidays to be able to go elsewhere to operate. In addition, although the business of the breakfast store around the campus will be booming, but at the same time, the pressure of competition will also be relatively large. Students generally have a strong sense of curiosity and are more selective about the taste and variety of breakfast. Therefore, in the campus surrounding the operation of breakfast store to try to be unique.

In addition to these conventional locations, the location of the breakfast store can also be considered near the office building, near the business district. Office workers do not have enough time to eat breakfast, the requirements for breakfast will not be very high, easy to carry breakfast in these places will be more popular. Because these office workers are often in a hurry, the complexity of packing breakfast will be more trouble.

Two, business doorway

Site selection determines traffic and purchasing power, convenience and time-saving is the first principle

While the breakfast store is a small business, but the necessary preliminary market research and planning is essential, otherwise the chances of success of the store will be reduced.

Guo Xiaoling, president of the Jilin Hotel Catering and Culinary Association's Consulting Services Committee, first talked about site selection. The location of the breakfast store is very important, the address in a way determines the amount of traffic in the restaurant, the size of the customer's purchasing power and the structure of consumption, but also determines the degree of attraction of the restaurant to potential customers as well as the competitiveness of the strength of the weak and so on. Appropriate location, the restaurant will have the advantage of attracting a large number of customers, business will naturally be good, the address should be convenient for customers as the first principle. From the point of view of saving customers' purchasing time and transportation costs, to maximize customer satisfaction. Otherwise, you will lose the trust and support of customers, the restaurant will lose the basis of existence.

The magic weapon of running a breakfast restaurant also lies in the flavor of the dishes, hygiene, price and quality of service and other aspects. Only the unique taste, eat delicious and assured to attract customers to patronize; must ensure that the ingredients are fresh and reasonably priced. Service attentive is a necessary quality of service industry personnel, good service, even if the price of goods provided slightly higher, customers are willing to hold again, because he got satisfied with the added value.

Three, breakfast store opening also have to "yell"

Not only large stores open only need to publicize, breakfast store can also be publicized, "wine is also afraid of the deep alley".

Breakfast store in the beginning of the opening can give the residents of the district to send some promotional leaflets, printed with breakfast store special meals and some promotional pictures, and eat breakfast on the body's text introduction. Customers can use the leaflet to get some discounts and offers during the opening period. For example, a complimentary bowl of porridge or soybean milk, etc., you can also consume 10 yuan, 15 yuan to give a dish of chili dishes, etc., ways and means of flexible, operators can decide according to their own strength.

For the problem of insufficient manpower, you can hire hourly workers, hourly workers, in the busier time period to hire hourly workers, relative to full-time, you can reduce the expenditure, you can achieve the purpose of controlling the cost

Four, breakfast varieties do not have to be greedy for more than one

Being the boss is best to have a handicraft

In fact, there are a lot of details of the open breakfast store, only to enter the small bosses of the line to know some of the details. line of small bosses to know some of the tricks of the trade.

In the neighborhood or market near the fixed source of breakfast store, the variety of food can be as rich as possible. However, it is also necessary to take into account the size of the breakfast store, the number of staff depends. If the breakfast store is a road stall form or near the office building, the pattern does not have to be too much, one is too busy, the second is the majority of mobile sources of customers packaged, the best to buns, tea eggs, soybean milk-based. Soybean milk if you have the conditions to homemade, profits will be higher. If there is no condition to wholesale goods, because the public need FMCG or to have, otherwise it will affect the overall operation.

Talked about a variety of ways of doing business, but the core of all changes is still food hygiene and taste. Hygiene needless to say, taste depends on the craft, there is a secret or unique recipe for the production method will attract more guests. If the owner has their own craftsmanship is very save a lot of money.

Fifth, pricing

Pricing depends on the environment, flexible with the main, side dishes and dish code

Pricing is the most sensitive factor in the process of food and beverage marketing, directly affecting the customer's acceptance of food and beverage products and the size of the demand for breakfast store is also the same.

For traditional breakfast, such as pasta, porridge, etc., the reference pricing method should be adopted, based on field surveys, so that the price is at the price level that most customers are accustomed to, and then through the unique flavor, quality service and environment to attract customers. For general drinks, fried products, etc. is to take the main cost of pricing method, because the cost of such products is low, but the labor cost is relatively high, the pricing can also be adjusted according to the market situation.