Valentine's Day Marketing Plan 1 I. Theme of the event
Love life and show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Second, the activity time
20xx August 1 to August 6th
Third, the object of the activity
1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;
2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Four. Activity content
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
4. On August 26th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2) "If you love me, say it bravely" love oath expression activity.
During August1-August 6, xxxx, all men and gentlemen (or boyfriends, note: you don't have to buy the special package of "Romantic Warm Hearts for Couples") who buy the special package can get love vows cards at the beauty salon, write touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers and make their love last forever.
Valentine's Day Marketing Plan 2 I. Purpose of the activity plan:
Enhance the popularity and brand image of catering hotels.
Two. Theme of the programme of activities:
Theme 1: "Suddenly meet a more beautiful you" is the theme.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. So the theme of "suddenly meeting a more beautiful you" was drawn up. Firstly, the basic elements such as the background and time of the activity are defined literally. The second is to use the title that meets the psychological demands of the target group as a gimmick to achieve the purpose of attracting consumers' attention and fluency.
Theme 2: "The Year of Romance" is the theme.
Third, the activity planning strategy:
According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40. When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture. Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
Fourth, the activity time:
20xx 8.2 1 -8.23
Verb (short for verb) Location:
Tentative inside and outside the restaurant.
Sixth, activity orientation and tonality.
1, positioning: Tanabata marketing activity with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.
2. Tonality: a wide range of styles, cultures and fashions.
Seven. Activity form
8.2 1 -8.20, the coupons will be refunded when the consumption reaches xx → intuitive profit-making promotion will extend the sales cycle of this restaurant.
On August 23rd, the theme activity of Qixi Night → set off the audience, create news topics and expand popularity.
Eight. Activity content
With the theme activities of Tanabata as the main line, supplemented by the previous coupon rebate promotion, a three-day theme marketing activity of "Meeting you suddenly is more beautiful" was held. On August 23rd, a single dating party of "Suddenly Meeting You" and a couple dating party of "Year of Romantic Memories" were held.
20-40-year-old singles group-"It's more beautiful to meet you suddenly" large-scale singles dating party;
All singles can attend the large-scale single dating party held by xx Catering Hotel on August 23rd, providing the most comfortable and romantic platform and space for you to find the perfect partner with high-level dating, humanistic and romantic restaurant atmosphere and creative and interesting activities.
Anyone who makes friends on the day of the event can enjoy a 50% discount on food and beverage. (The specific discount depends on the restaurant. )
20-40-year-old couples-theme party of "Crossing Tanabata Night, Romantically Reminiscing for a Year";
As long as you have a partner around you, you can attend the lovers' theme party held in xx restaurant on August 23rd. All couples and lovers can get a 50% discount on catering when they spend money in the catering hotel on Tanabata. As long as you dare to tell your romantic love story, customers who celebrate their wedding anniversary on August 23 can enjoy the free couple package provided by the catering hotel.
Nine, the scene atmosphere creation
First, the restaurant peripheral layout
① Design of Chinese Valentine's Day Queqiao → Add the cultural atmosphere of the restaurant.
Creative design was carried out at the entrance of the catering hotel for the entrance of the large-scale Qixi Bridge, and the cultural customs of the traditional Qixi Bridge Festival were used to enhance the humanistic style and festival uniqueness of the catering hotel. In order to attract consumers' attention, well-known local photography agencies are strongly invited to join in, leaving the most beautiful figure of Tanabata for every consumer who enters the store.
② Creative layout of Cowherd and Weaver Girl → Create more publicity topics.
Combining with the entrance of Chinese Valentine's Day Queqiao Bridge, the characteristic figures of Cowherd and Weaver Girl are arranged, which not only intuitively increases the style and culture of the restaurant from the external environment, but also provides consumers with the opportunity to take photos as a souvenir, and transmits the photos as an effective way of restaurant word-of-mouth publicity.
(3), antique publicity column → point out the theme of the event.
Abandoning the traditional Chinese columns, according to the marketing theme of Tanabata, we creatively designed antique publicity columns and labeled them "Crossing Tanabata Night; The theme slogan "Meet a more beautiful you" has played a role in promoting activities and creating an atmosphere.
B, the hall environment atmosphere layout
(1), Qixi Lantern Festival layout
Chinese lanterns are placed in the lobby and main aisle of this restaurant, which adds to the humanistic style of the hall.
(2), modelling propaganda flag layout
According to the marketing theme of Chinese Valentine's Day, the picture and content of the flag are designed and publicized in a unified way, and are arranged in an orderly way with creative shapes for the promotion of activities and the creation of atmosphere.
(3) Modeling and layout of photo receiving table
According to the actual scene, set up a photo collection desk (initially designated as the front desk), and decorate it with the theme of activities, such as sign-in board, modeling veil, X exhibition frame, etc.
(4), zoning stage modeling layout
According to the actual restaurant site, the zoning planning and design, stage creative modeling design and layout are carried out.
(5), light and shadow art equipment layout
According to the actual restaurant venue, lighting equipment, light and shadow performance equipment, etc. I need it on the day of the event.
X. Arrangement and process of Qixi activities
(single area)
Take a beautiful photo on Tanabata night-invite famous local photography agencies to join us and take photos in front of the restaurant. First, entering the park as a Tanabata activity can quickly gather the popularity of Kyrgyzstan and create publicity topics; Secondly, the photos taken have the unique information of the restaurant and can be used as an effective carrier for word-of-mouth publicity among the target consumers.
Enjoy a unique literary feast-on the day of the Qixi theme activity, put in a literary performance that is integrated with the restaurant culture, and quickly enhance the participation enthusiasm of the participants.
Seven minutes of romantic heartbeat is the main link of single date parties in this area. In the name of "Seven Minutes Romantic Heartbeat" and the dim lighting style of the restaurant as a foil, all the customers present have seven minutes of "looking for a partner", which is full of surprises, challenges and fun.
Perfect Meeting on Tanabata Night-The melodious music performance of 15 minutes during the activity set off the atmosphere for the whole activity.
B, lovers' area
Romantic photo taking on Qixi night-invite famous local photo agencies to join in and take photos of every couple who enter the store for consumption at the restaurant gate. First, entering the park as a Tanabata activity can quickly gather the popularity of Kyrgyzstan and create publicity topics; Secondly, photos with unique information of restaurants can be used as an effective carrier for word-of-mouth publicity among target consumers.
Find 5 pairs of perfect love-find 5 couples who get married on Tanabata in the whole city, tell their romantic love stories on the day of the event, and enjoy the special Tanabata perfect couple package provided by the catering hotel for free, which is the main link of the couple's party.
Romantic aftertaste of Qixi night-as long as you are a couple and have a partner on the day of the event, you can get a 50% discount when you go to the restaurant. Couples who get married on Tanabata can enjoy the perfect couple package provided by the restaurant, the romantic wedding anniversary, the perfect love story and the sharing and blessing for free.
XI。 publicize
Poster promotion theme: "Suddenly meet a more beautiful you"
Publicity copy: "I'm used to being busy. Do you want to find a quiet place to relax?" Are you single and want to know when you can meet the perfect partner? Accustomed to ordinary life, do you also want to harvest some surprises on Tanabata? Is it an elegant lady? Or a romantic genius? Come to xx restaurant and meet your love (tell your perfect love) ". (The specific advertising performance needs to be planned and designed according to the actual details of the catering hotel)
Our aim is to attract the attention of more audiences, which is also the key to our marketing activities. No matter what form the activity is implemented, it must be very attractive; No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience. This scheme is hoped to be helpful to hotel catering planning. If you don't have a creative plan, you can refer to this Tanabata Valentine's Day marketing plan. I hope your restaurant business is getting better and better, and its popularity is getting higher and higher.
Valentine's Day Marketing Plan 3 I. Theme of the event:
Hui Qingren
Third, the activity time:
March10-March 25th
Four. Activities:
1. During the activity, couples and lovers can get a true love rose when they enter the store; (Anyone who buys more than 3,000 jewels can participate in the "Four Days and Three Nights True Love Tour" lucky draw, * * * 10, and give away two sterling silver couple rings. )
2. The old diamonds of foreign brands are exchanged for new ones at high prices for free.
3. Gold, platinum, palladium, free diamonds and lottery gold
4. Ten pairs of special funds counter diamonds are sold in limited quantities every day.
5, buy diamonds over xxxx to send a wedding dress
6.20xx is grandly launched, and the membership exchange fee is 50% off.
7, pure silver, pearls, jade series buy one get one free; Free exchange of sterling silver bracelets;
8. Enter the store with leaflets to receive gifts for free.
Verb (abbreviation for verb) leaflet module and details:
1, the origin of Valentine's Day, the benefits of gold and silver jewelry, membership day and the content of member value-added services;
2. Brand advertising language and brand image spokesperson;
3. A new series of products
4. The product meaning of brand patented products; (One page or half a brand)
Each brand has four kinds of products, meanings and special prices.
6. One page is full of vouchers, with both sides; (According to the brand, one 200 yuan jewelry coupon is more than 2,000 yuan, and one is more than 1500 yuan; )
Intransitive verb material:
1 single page;
2 stickers;
3 hang the national flag;
4 advertising car;
⑤ Record;
6 free sterling silver rings;
Focus of activities:
Leaflets, flags and ground stickers should be exquisite;
The words of each brand will be memorized when printed;
Diamond discount, new product display, speech;
Brand patented products, new products, words.
Valentine's Day Marketing Planning 4 China Valentine's Day is the most romantic festival among the traditional festivals in China. According to legend, the night of the seventh day of the seventh lunar month is the time when the Weaver Girl and the Cowherd meet. Because of the beautiful legend of Cowherd and Weaver Girl, Tanabata has become a very romantic festival. Where do you want to find the romance of this year?
I. Promotion purpose
On a romantic midsummer night, in order to thank new and old customers, a "tacit understanding test" was held to give corresponding gifts and guide customers to spend.
Second, the promotion time
20xx August 16 to 20xx August 19 (4 days)
Third, publicize the agenda.
20xx August 10 to 20xx August 16 (6 days)
Fourth, the promotion theme
Heart to heart system aijia
Fifth, promotions are full of surprises.
Activity 1: tacit understanding test
1, promotion method:
During the activity, if the game is not completed within the specified time, the store will consume 7 yuan within the specified product range on that day. 30% discount; If the game is completed within the specified time, free gifts will be given.
2. Customer conditions for experiencing the game:
Several customers walked into the shop.
3. Activity time:
August16 ——19
4. Contents and methods of activities:
During the activity, shopping couples can have the opportunity to experience tacit understanding test activities.
Two people hold each other's hand with the other hand, tie the bow on the two wrists that are held together, and the other two hands that are not held together cooperate to complete the game of tying the bow.
Note: During the competition, the two hands to be tied together cannot help tie the bow.
B, limited time 17 second game.
C If you finish the game within a limited time, you can give a small gift for free, and you can choose a toy in the free gift area. If you fail to complete the game within the time limit and register during the publicity period, you will get a 30% discount for spending in the designated area that day, and a 30% discount for not registering. 30% discount.
Activity 2: Roll the dice
For single customers who enter the store, there is also a game experience method, that is, placing dice, and the points of two dice add up to seven to get a prize.
1, activity conditions:
Customers who enter the store alone are eligible to experience the game.
2. Activities:
Single customers who shop in the store during the activity can experience the game once, put the dice on a flat surface once, and the points of the two dice add up to 7 to get a beautiful gift and buy a limited number of products. 30% discount; If the sum of points is not 7, buy a limited number of products 7 on the same day. 30% discount.
3. Activity time: August16—August 19.
6. Shop layout:
A part of the gift area is set up in the store, and there are products with discounted gifts.
If there is a playback device in the store, play "I want to marry you today" to add a romantic atmosphere in the store.
Posters are posted in conspicuous places on windows or outside doors.
Keep the store clean and tidy, and the waiters should be smiling and enthusiastic.
Valentine's Day Marketing Plan 5 1, Activity Purpose
Through the analysis of the operating conditions and surrounding environment of this western restaurant, we must first make clear what problems we hope to solve through the Qixi marketing activities. Is it to quickly enhance the popularity and brand image of western restaurants? Or is it mainly for promotion? Different direct purposes will lead to different themes and details of activities.
According to the analysis of the general industry situation, the catering industry is not worried about no guests at home during the holiday season. For mid-to high-end western restaurants, I think it is more important to create a good image and consumption atmosphere of the restaurant and attract the attention of the target groups in advance through the analysis of the target consumer groups (mainly 20-40-year-old groups), as well as the packaging and early promotion of the theme of the event. Simply put, it is how to better, more and more accurately grasp the target customer base before the festival to ensure the sales during the festival.
Step 2 refine your point of view
Attracting the attention of more audiences is the key to this marketing activity. No matter what form the activity is implemented, it must be very attractive. No matter where the venue is chosen, there must be a considerable flow of people; No matter how many people participate in the activity, it is most important to catch the target audience.
Policy import
1), target audience analysis of western restaurants
Considering three questions, who will go to a high-end western restaurant for consumption? How do they spend? What are the expectations in the consumption process?
High-end western restaurants have gradually become an ideal place for people to make friends, negotiate business and get together. In addition to consuming meals, consumers pay more attention to the environment and atmosphere. These people have established values, love life, have certain opinions and tastes, and they pay more attention to spiritual enjoyment outside the product itself.
According to the marketing background of Chinese Valentine's Day, it is aimed at the middle and high-end people aged 20-40.
When they eat in restaurants, they not only hope that the food is delicious, but also pay more attention to value-added factors such as environment, atmosphere and culture.
Their consumption expectation is: Is the meal delicious? Does the restaurant have style? Is it fun? Is there a discount? What spiritual benefits did it bring them?
2) How to attract them?
Because the positioning of the festival makes it cultural, how can we hope to get the attention of the target group? During the activity, a unique high-end image of western restaurant was established with packaging full of Qixi culture. In order to meet the needs of the target audience, the theme of creative activities detonated the market; Visible discounts attract more target groups to join.
3) Differentiated highlights of marketing activities
Hold a bachelor party for single customers aged 20-40. Taking "perfect encounter, expanding circle of friends and looking for a partner" as the gimmick, it not only meets the needs of singles to make friends, but also attracts more target groups with unique environmental atmosphere and creative highlights of activities to drive restaurant sales.
Hold a couple party for couples aged 20-40. Take the opportunity of wedding anniversary and love anniversary to attract the target group to shop.
4), communication planning
The posters of the event are distributed in office buildings, shopping malls and downtown areas, mainly targeting the target population aged 20-40.
This day's advertising campaign created momentum.
During the event, coupons were issued.
5) Where is the profit of the western restaurant?
① The form of coupons during the activity will continue to lengthen the hot-selling cycle of western restaurants. It not only improves the daily sales of the restaurant, but also ensures its periodic high sales.
(2) Increase store sales with theme activities.
Part III Activity Planning
Interpretation of the theme: Western restaurant, Valentine's Day and tasteful men and women seem to be three roles that are naturally closely linked. As a high-end western restaurant's Tanabata marketing activity, it is necessary to have substantial profit promotion and a promotion concept that can meet the psychological and spiritual needs of target consumers.
The theme of this activity is "Breaking the traditional life and creating romantic surprises", which caters to the white-collar workers' yearning for romance, surprises, humanity and making friends. So the theme of "looking for a more beautiful you" was drawn up. Firstly, the basic elements such as the background and time of the activity are defined literally. The second is to use the title that conforms to the psychological desire of the target group as a gimmick to achieve the purpose of attracting consumers' attention and fluency.
3. Direction and tonality of activities
Tonality: Wide range of styles, cultures and fashions.
Positioning: Marketing activities with the widest influence, the largest number of people, the lowest participation threshold and the most topical culture, targeting the middle and high-end consumer groups aged 20-40.
4. Form of activities
When the consumption reaches the amount of xx, the rebate voucher → prolongs the sales cycle of this western restaurant with intuitive profit-making promotion.
Theme activities in the evening → set off the audience, create news topics and expand popularity.