1. Promotion of festivals.

In general, the passenger flow of catering franchisees will increase to varying degrees during holidays. This is also a good time for catering franchisees to promote and publicize. To make festivals expensive, restaurants should reflect the festive atmosphere in terms of dishes and store layout, and at the same time, they must provide good service, which is the key to attract customers to come again.

2. Passenger information table.

record the information of patrons in the form of reports, so as to provide personalized services for different types of guests, such as guests' birthdays, wedding anniversaries and children's full moon. Guests' preferences, taboos, etc. of a certain dish are recorded in detail. On festive days, enterprises will send greeting cards, greetings, text messages, greetings, etc. Based on this, they will organize relevant personnel to systematically classify and keep in touch with guests, so as to achieve friendship from "guest" to "friend" and create loyal support groups.

3. Internal promotion methods.

A catering franchise store with good benefits can't be neglected in creating a cultural atmosphere within the enterprise. Therefore, the internal promotion is to make the promoted dishes public by using internal advertisements, billboards, POP pictorial, etc., so as to attract customers to use them to expand sales, create a dazzling array of stores, and "food" can be seen everywhere. Only by vigorously strengthening internal publicity can we widely organize customers and retain guests.

4. Media promotion methods.

today's information is very developed, which also brings convenience for the catering industry to communicate with guests and draw closer the relationship with them. There are many media interfaces, and catering enterprises need to determine the media carrier according to their own marketing needs. Newspapers, television, radio, DM and other media are commonly used. When choosing media, one must choose the right media; Second, we must choose the "selling point" of advertising content and not follow the trend; Third, it must appear repeatedly for a period of time in order to attract the attention of guests;

Fourth, we should pay attention to "cost performance", pay attention to saving expenses, and get the maximum effect with the least money.

5. Online promotion.

With the development of the Internet, the number of netizens is also increasing. Merchants have launched online ordering and online group buying, which are also good marketing methods.