According to the data compiled by iResearch, the number of merchants covered by aggregate payment in 20 19 was 23.07 million, and the penetration rate of merchants reached 46 1%. According to the transaction scale data, the transaction scale of the aggregate payment market in 20 19 was about 8.8 trillion yuan, with a year-on-year growth rate of 59.8%. In 20 18, the transaction scale of aggregate payment accounted for about 25.9% of the total scale of offline scanning code payment, and the direct connection mode represented by personal payment code occupied most of the current market share. However, with the continuous sinking of market demand and aggregate payment service, the share of personal payment code will be gradually transformed by aggregate payment mode in the future.
As an intermediate link, aggregate payment service providers bring more value-added services to businesses, which is why more and more businesses are willing to choose aggregate payment service providers.
From the perspective of merchant industry, catering and retail are the main markets at present. Relevant data show that the proportion of catering retail scenes exceeds 80%, and the proportion of 20 18 catering scenes has further increased under the subsidy action of the Blue Ocean Oasis. Why can aggregate payment products occupy such a large market in these two industries, and merchants are willing to choose? There must be a reason for this (let's take these two industries as examples to explain why we are willing to choose aggregate payment service providers).
In the catering and retail industries, they have their own unique scene characteristics, daily, high frequency, covering all kinds of users and strong O2O attributes. These four characteristics are the core competition scenarios of aggregate payment products, especially highlighting the advantages of aggregate payment products. However, as a businessman, it is a headache now that I don't know how to choose. Because this industry has a low threshold, the industry is mixed. However, at present, there are not many aggregate payment service providers with independent research and development capabilities in the market, except for the above-mentioned service providers such as collecting money, paying money and enriching cashier (others can be supplemented). According to relevant data, it will never exceed 100.
At present, the core competitiveness of aggregate payment service providers is to provide digital marketing management. Take catering and retail, which are very popular in the market.
1, dining scene scheme
Aggregation payment service providers with R&D capabilities start with payment, precipitate the daily transaction data of catering merchants, and become the data center of catering merchants, connecting their front and back offices. In the process of helping catering merchants to complete digital transformation, aggregate payment service providers not only provide convenient cashier solutions for catering merchants, but also provide online take-out and offline self-service ordering for catering merchants.
2. Retail scenario scheme
Aggregation payment service providers help retailers upgrade "smart stores", which is essentially an improvement of "reducing costs and increasing efficiency" for retailers. For the retail industry, the two most important points are efficiency and cost, so whether data-driven operation decisions can be made is the key for retailers to upgrade their "smart stores". The core advantage of aggregated payment service providers is that they can obtain the transaction data of retail merchants, so that they can aggregate the services of other upstream suppliers and provide an overall digital transformation scheme for retail scenes.
With the development of mobile internet and the popularity of scanning code payment, it is believed that it will penetrate into other industries in the future, which is why more and more people join and choose aggregate payment service providers. Let's wait and see.