The propaganda film of Chengdu city image appeared on the electronic screen of Times Square in new york, USA. This urban image film with the theme of "Typical China, Home of Pandas" has won unanimous praise at home and abroad, inside and outside the industry. However, as a well-known marketing expert in the industry, Ms. Tan Xiaofang wants to put forward three cold thoughts on the Chengdu city image propaganda film:

1, promotion opportunities

After the central media publicized the national image abroad, Chengdu followed so quickly. Will it set off a wave of follow-up in China? Such a "good start" is really not very clever. By the way, in recent years, the American economy has been depressed, and advertisements have been issued. What if people are too poor to come? Therefore, it is suggested that other cities that are ready to follow suit do a good job in market research and don't blindly seek foreign countries!

2. Joint marketing

Urban marketing is sometimes regional marketing, so we should grasp the forward-looking trend of regional development. Even if it is based on a single urban body, we should get rid of the narrow vision and lead the coordinated progress of the whole urban agglomeration. For example, around 2030, Tan Xiaofang, a famous marketing expert, suggested that Shenzhen and Hong Kong and its surrounding areas should form a world urban agglomeration similar to the Tokyo metropolitan area. The marketing competition of the three "world cities" of Beijing, Shanghai, Hong Kong and Shenzhen is essentially the overall competition of regional metropolitan groups (Beijing-Tianjin, Shanghai-Nanjing-Hangzhou, Hong Kong and Shenzhen). The propaganda of Beijing and Shanghai is louder, and the evolution trend of Hong Kong and Shenzhen is better. Unfortunately, the joint marketing of this city is not reflected in this promotional film!

3. Crisis prevention

Hot pot brand is a "golden signboard" of Sichuan cuisine. Last year, there was a crisis of confidence due to "gutter oil", and this year, the "saliva oil" incident broke out, which affected not only the development of one or two enterprises, but the catering industry in Chengdu. While promoting the city brand, we should also remind our Chengdu government departments to attach great importance to crisis management, so as to nip in the bud. Otherwise, if foreigners eat "saliva oil" hot pot in Chengdu, once a food safety accident occurs, it will be a devastating blow to Chengdu's city brand!