Huaxi LIVE-Wukesong, as a project recommended by the organizing committee, was selected as the "2021 Innovation Case of Industry-City Integration (Scenario Camping)", and was included in the "2021 Industry-City China White Paper" released by the forum as a landmark project and scenario created by the head enterprise of Industry-City Integration around the integration of Industry-City and Scenario Camping.
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At the 16th China Commercial Real Estate Festival organized by WinBusiness.com, Huaxi LIVE - Wukesong won the award of "Smart Commercial Creative Project of the Year" for its outstanding performance in the construction of smart business.
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Huaxi LIVE-Wukesong is the first Huaxi LIVE built by Huaxi International, located in Haidian District, Beijing. The project is adjacent to the West Fourth Ring Road in the west, connected to Fuxing Road in the south, and seamlessly connected to Wukesong Station of Beijing Subway Line 1. Huaxi LIVE-Wukesong*** has four floors: the second and third basement floors are public **** parking lots*** with about 3,000 parking spaces; the first basement floor is a cluster of buildings, combined with a sunken plaza of nearly 20,000 square meters, forming the main area of the Huaxi LIVE-Wukesong business district, with a large activity plaza in the center, surrounded by a collection of more than 198 fashionable and distinctive brands, which include more than 60 brand first stores and flagship stores.
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At present, Huaxi LIVE-Wukesong has landed a number of intelligent commercial service projects such as wifi coverage, online queuing, intelligent member service, big data analysis, online live broadcasting, intelligent parking, and intelligent venues (under construction), as an offline shopping, entertainment, and social business district. Among them, in terms of network services, Huaxi LIVE-Wukesong has realized all-round wifi coverage since the opening of the street in 2017, and consumers can log in and use the wifi in the shopping district when they enter the shopping district.
At the same time, in order to save the time of consumers and avoid long queuing time, Huaxi LIVE-Wukesong has launched the online queuing function. When consumers are shopping, they can use the cell phone app to find a restaurant, which contains the names of all the restaurants in the shopping district, per capita consumption, user reviews and the current queue. Customers can also order food through the small program, take the number, waiting for the small program will continue to push the queue number of changes in information, during which the customer can be free to shop, wait until the fast queue to the time to go to the restaurant to eat, to avoid the pain of waiting.
In the creation of intelligent member services, Huaxi LIVE - Wukesong launched "binding members, payment points", "points mall", and many other initiatives. Customers registered as Hi card members, in the shopping district consumption can get points, can also through Alipay, WeChat senseless points. Using the points, members can redeem coupons from merchants, tickets for performances at Wukesong Stadium, the venue of the Double Olympic Games, and other tickets. In order to better serve consumers, Huaxi LIVE-Wukesong obtains data such as user profiles, residence time, travel time, personal preferences, etc. through its own membership platform as well as the accurate big data provided by third-party platforms, so as to adjust the operation direction in time and provide users with a better and more attentive service experience. In addition, the use of big data analysis, but also according to the characteristics of the customer can be more accurate push goods coupons, so that the user more consumer motivation.
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Online, Huaxi LIVE-Wukesong broadcasts online live broadcasts of new stores, exhibitions, performances and projects in the business district through its own platform as well as third-party platforms, allowing people to learn about the latest developments in the business district from the comfort of their homes.
In order to create a better shopping experience, Huaxi LIVE-Wukesong is currently working on the construction of a smart arena to create a number of smart experiences such as face recognition gate entry, intelligent light control, unmanned patrolling, as well as the capture of exciting moments of sports, automatic analysis of sports data, sharing, and so on. Huaxi LIVE-Wukesong has also launched intelligent parking services, car owners can enter and exit the car park without feeling after binding the car number online. In addition, Huaxi LIVE-Wukesong also has 360 panorama, neighborhood intelligent navigation and other online services.
It is understood that in the future, Huaxi LIVE - Wukesong will continue to encode the construction of intelligent business, and successively launch the "AR navigation", "space AR red packets / coupons", "space landscape", "space landscape", "space landscape", "space landscape", "space landscape", "space landscape", "space landscape", "space landscape", "space landscape", "space landscape" and "space landscape". "AR Navigation", "Space AR Red Packet/Coupon", "Space Landscape", "Space Advertisement Placement" and many other new functions. Based on EasyAR spatial computing technology, "AR Navigation" can realize all-around AR real-view navigation of indoor and outdoor stores and public **** facilities, and enhance the shopping experience. Spatial Landscape" can arrange 3D virtual landscape in commercial space to create an immersive shopping experience; "Spatial Art Exhibition" can arrange various styles of immersive exhibitions after 3D reconstruction of commercial public **** space to meet the spiritual needs of consumers. Combined with "AR navigation", using spatial positioning technology, "space AR red packets/coupons" can arrange brand coupons, red packets and other AR interactive content in the physical space, attracting customers to the store, revitalizing the offline traffic, and promoting sales conversion; "Spatial advertising" can place AR three-dimensional interactive or flat video advertisements in three-dimensional space, optimizing the advertising effect pursued by the brand without occupying any physical space and bringing more abundant economic benefits to the commercial center.
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