Investigation report on consumption (5 articles in common)

In order to understand a certain situation and an event, it is necessary for us to investigate it carefully, and finally write the investigation results and strategic suggestions into the investigation report. Before writing, you should consider the content and structure first! The following is a survey report on consumption I compiled for you (5 articles in general) for your reference, hoping to help friends in need.

survey report on consumption 1

1. Preface

Taobao, Alipay, merchant reputation, Want Want-these words are commonly used by college students nowadays. How to buy good things with good quality and low price on campus and in the dormitory is also a discussion that can be heard every day. Let's take a look at those express delivery companies, which are like holding a trade fair every noon, and put out a long list of various emails downstairs in the dormitory. However, there are still many students who are persistent or unwilling to try online shopping. What are the reasons that hinder them? What are the students who are keen on online shopping? What are the differences between male and female college students in online shopping? The main psychological obstacles that hinder college students from online shopping are: the brand, price, quality, reliability and shelf life of products, and whether the information richness, screenability and comparability of similar products on the website can meet the expected standards of buyers. In addition, the security and convenience of online transactions are also influencing factors. Whether you are satisfied with buying a product from the Internet, besides the product itself, payment methods, merchant reputation and delivery satisfaction are also several important aspects that affect the overall satisfaction. Therefore, the advantages and disadvantages of online shopping for college students exist at the same time, and we will briefly describe and analyze such problems.

second, make clear the research plan

with the popularization of the internet and the continuous decline of the cost of computers, online shopping has become the most popular shopping method, which is most suitable for office workers and young people. Online shopping has gradually changed from a new thing to a part of people's daily life, impacting people's traditional consumption habits, thinking and lifestyle, and gradually gaining popularity with its special advantages. As the most sensitive group to the internet, college students accept online shopping behavior quickly and are potential users in the future shopping market. However, in recent years, according to the statistics of Consumers Association, online shopping has become one of the fastest growing complaint hotspots. Internet fraud emerges one after another, and the goods are not always good and cheap. There is also a phenomenon that sellers "hunt down" buyers offline because of a bad review, and the service quality is not satisfactory. Now we are going to investigate among college students.

Third, determine the research objectives

Today's college students are new and new human beings, with the psychological characteristics of youthful sunshine and fashion pursuit, and the fashion and rapidity of online shopping are in line with the psychological characteristics of college students. In order to understand the current situation of young college students' online consumption, better develop their good and healthy consumption concept, and understand their online shopping behavior and their views on online shopping, an online shopping survey was conducted among college students of xx University.

Fourth, make a research plan

4.1 Respondents:

Students from xx College of XX University

4.2 Questionnaire design:

The questionnaire includes two parts: consumption structure and consumption concept. The questionnaire structure adopts multiple-choice questions and open-ended questions to investigate.

4.3 survey method:

A self-made questionnaire on online shopping consumption was used to conduct a random survey, and the questionnaire was distributed in our hospital, with a recovery rate of 111%.

V. Statistics and analysis of survey results

5.1 Analysis of online shopping groups of college students

There are 59 girls, accounting for 59% of the total number, and 41 boys, accounting for 41% of the total number. Among them, the number of people with online shopping experience is 91, accounting for 91% of the total; The number of people without online shopping experience is 11, accounting for only 11% of the total. It can be seen that with the popularity and development of the Internet, the way people shop has also changed greatly, and more and more people participate in online shopping, especially college students from young consumer groups. Among them, boys seldom shop online, girls pursue fashion, are more curious about online shopping than boys, and the colorful goods on the Internet can attract girls' attention, which is the main reason why girls shop online more than boys. In contrast, boys don't like shopping by nature, and the attraction of online shopping to them is much smaller than that of girls, so the proportion of their online shopping is much smaller than that of girls, while the number of people without online shopping experience is much larger than that of girls.

5.2 Analysis of online shopping behavior of college students

① Frequency and time of online shopping:

Most college students use online shopping when they have special needs, and some college students buy online too frequently, which is not reasonable enough. A few people have never bought online, 31% have bought online occasionally, and 61% have bought online frequently. It can be seen that in the process of online shopping for college students, some college students have clear purchase goals or clear purchase needs, but some college students spend a lot of unnecessary time browsing shopping websites.

For the frequency and time of online shopping, some college students choose more rationally, spend less time and energy, and pay less attention to online shopping. However, some college students did not grasp the investment of time and money when shopping online.

② Types of online shopping products:

By analyzing the questionnaire, girls mainly choose clothing, cosmetics and food when shopping online, while boys mainly choose digital electronics and clothing when shopping online. Girls are more interested in clothes and cosmetics, while boys have a strong interest in digital electronic products. In addition, there are more boys playing online games, so they will buy virtual game coins online. Of course, some boys and girls choose to buy books online. Because xx College is far away from the bookstore in the city, and there is a lack of large-scale bookstores around it, online shopping for books has also become an important way for xx College students to buy books. Investigation report on consumption 2

Investigation background:

In recent years, China's economy has developed rapidly and people's living standards have improved, which is obvious to all. Among them, the consumption of middle school students' lucky money during the Spring Festival has also become the focus of public opinion. Many parents' actions reflect the idea that "no matter how poor they are, they can't be poor children", and they try their best to meet their children's consumption requirements, even though they spend a lot, and finally give money. And some people, although not rich, may be influenced by the people around them, but also ask their parents for money to buy high-end things. During the Spring Festival, lucky money comes frequently, so is the consumption of my peers the same? To this end, I began to investigate the consumption of middle school students' lucky money.

investigation process:

during the investigation, the biggest problem I encountered was that many interviewees were not very cooperative. When using the survey paper to investigate, most of them can cope with it. Even if they fill it out casually, it may not be as good as visiting in person, so I interviewed several middle school students. In this process, I found that many students avoided answering. Maybe they were afraid that I would ask about their family or psychological situation, so I'm embarrassed to say that only a few people accepted my interview willingly and enthusiastically. To this end, in order to ensure the authenticity of the investigation, I will interview more people and find out more people who answer my questions seriously. The following recorded' is the answer of four students:

Q: Do you have any lucky money? About how much?

A:

(1) Yes. Almost all of them are above 1111 yuan every year.

(2) Yes. About seven or eight hundred.

(3) Yes. That is more than 1,111 yuan.

(4) Yes, but not much, 211-311 yuan.

q: so, what is all this money used for?

(1) Buy clothes. Sometimes I buy books and comics, and save the rest.

(2) treat your classmates to a big meal. The rest pay tuition.

(3) Buy clothes, games or order cards. I'm going to save it these years so that I can go to high school in the future.

(4) deposit in the bank.

q: have you ever thought about donating it to poor mountainous areas or using it for other purposes?

A:

(1) Yes.

(2) No. But I thought about having a birthday party for my classmates.

(3) Yes, but I don't know how to donate it, so I sometimes use it for traveling.

(4) no. But I often use it to pay my tuition.

Investigation and analysis:

After investigation, I found that modern middle school students' Spring Festival lucky money is mainly consumed in three aspects: diet, clothing and entertainment:

1. Clothing consumption accounts for about half of the total consumption. Why is this happening? According to the analysis and investigation, these students compete with each other and pursue famous brands. For example, a pair of famous brand sports shoes costs at least 411 to 511 yuan, up to more than 1111 yuan; A piece of clothing costs hundreds of pieces; A pair of pants costs more than 111 yuan.

2. Entertainment consumption accounts for about 1/4 of the total consumption. Some people always follow the trend, follow the fashion, wear walkman, even mobile phone, etc. These are some high-end consumer goods.

3. The consumption for diet also accounts for about 1/4 of the total consumption. Some people celebrate every holiday, and have birthday parties whenever there is a classmate's birthday, and so on.

the above three points are the vast majority of consumption patterns. However, only a little is used for other consumption. At this point, some are used for study, and the rest are used for hitchhiking. With such high consumption and spending so much lucky money, where did their money come from? After many investigations, the main source of their money comes from their elders.

In this survey, I also made a survey on the frugality attitude of my classmates, and 81% of them said that they had thought about frugality, and less than half of them have implemented it.

survey suggestion:

Through this research survey, I have a preliminary understanding of junior middle school students' consumption of lucky money and their attitude towards frugality, and I have also got some suggestions. I hope that students can choose good ones according to their actual situation, and the suggestions are as follows:

1. Use them to buy useful books. This is what I recommend as the best, because you learn knowledge from useful books, and the knowledge is yours.

2. Used for savings. Save money, every little makes a mickle, and then use it when it is useful later.

3. Buy less snacks. Eating snacks is not only wasteful, but also unhealthy. Why buy it?

4. Subsidize poor mountainous areas. Give the extra money to those in need.

5. Don't compare with others. If so, it will make children with rich families feel superior and children with poor families feel inferior, both of which have disadvantages.

6. This point is aimed at parents.

In normal times, many children's lucky money is mostly kept by their parents. If a child asks his parents for the lucky money as pocket money, and the parents don't want to refuse the child's request, but they are afraid that the child will spend it indiscriminately after getting the money, they will often feel in a dilemma and be at a loss. So, how should parents treat their children's behavior? I have a few good ideas here, so I might as well say them. Parents should first distinguish whether their children's demands are reasonable. For those reasonable requirements, such as buying books and exercise books, parents should appropriately satisfy their children and let them buy these things themselves. On the one hand, it can stimulate children's interest in learning, on the other hand, it can cultivate children's independence. For those unreasonable demands, parents should sternly refuse and explain the truth to their children. In short, parents should bear in mind that they should never give their children everything they want and indulge their children in spending money. Otherwise, let children develop the bad habit of relaxing and hating work and spending money lavishly from an early age, which will lead to endless troubles in the end.

"Thrift itself is a great source of wealth." Finally, I remind everyone to learn to be frugal! You will benefit immensely ... Investigation Report on Consumption 3

As one of the most significant and meaningful festivals in China, celebrating the Spring Festival has become an indispensable part of the life of contemporary China people. However, with the rapid development of China's economy, people's living standards have been greatly improved, and the consumption situation during the Spring Festival has become another focus of attention. In order to further deepen the understanding of the consumption situation of citizens in our city during the Spring Festival, this social survey was conducted, and the survey results are now reported as follows:

1. The consumption situation during the Spring Festival has shown an increasing trend in recent years

When asked about "21xx Spring Festival, do you expect the household consumption to change compared with last year", 48% of people think it will increase substantially, and 26% think it will increase slightly, 16. It is not difficult to see that with the increasing income of people in recent years, most people will choose to spend at a higher level during the Spring Festival. At the same time, the reason for this phenomenon is also closely related to the sharp increase in prices. The results show that 63% of people think that the current prices will affect the consumption during the Spring Festival, 26% think it is hard to say, and only 11% think that the current prices will not affect the consumption during the Spring Festival.

In China people's minds, the Spring Festival represents the end of a year, but also the beginning of a new year. A good start represents the wish to expect a safe and smooth new year. Therefore, it is not difficult to see that most people would rather spend more during the Spring Festival than have a comfortable year. With good living conditions and high income, people naturally increase their consumption during the Spring Festival.

Second, many aspects of family consumption

The survey results show that 36% people think that "buying clothes" accounts for the main aspect of family consumption during the Spring Festival, and shopping during the Spring Festival is often the first choice for some women during the holiday period. Many professional women have an idea that "it is rare to get together because of their work relationship, so they just take advantage of their vacation time to go shopping happily". In addition, it is also forbidden for Spring Festival ladies to buy new clothes for their loved ones and children.

29% people think that "catering" is the main part of family consumption during the Spring Festival. For many people, Spring Festival activities are basically around eating. How much do you spend on food during the Spring Festival? A cashier at Century Lianhua told me that about 21 days before the festival, the supermarket entered the peak of sales. Most of the customers' shopping expenses were between 211 yuan and 611 yuan, and many of them even spent thousands of dollars. Most of the things sold were food.

There are also 29% people who think that "gift giving" is the main part of family consumption during the Spring Festival. I conducted a random survey of some residents in nearby communities. The most human consumption during the Spring Festival is more than 5,111 yuan, and the least is nearly 1,111 yuan, including gifts for relatives and friends, cash gifts and lucky money for children.

A Mr. Li said, "Only once a year, relatives and friends always have to walk around, but they can't go empty-handed. Nowadays, people have high taste and give low-grade things.