hotel logo VI design definition of Shenzhen Amy Art Design Co., Ltd. What is hotel VI design? Before we understand hotel VI design, we should understand VI design first. What is VI? VI refers to the visual recognition system, which is the most spreading and infectious part of CIS system. Is to transform the invisible content of CIS into a static visual identification symbol. With extremely rich and diverse application forms, it carries out the most direct communication at the widest level. Proper design and implementation of scientific visual identification system is a quick and convenient way to spread business philosophy, establish corporate visibility and shape corporate image.

The hotel identify production design includes

1. Hotel logo design name

An excellent and perfect hotel logo, besides beautiful graphics, also has a distinctive and loud hotel name. The hotel name not only affects the marketing and communication of the hotel in the future, but also determines the whole design image project and business performance of the hotel LOGO. If a hotel trademark has a good name, which can give designers more favorable factors and flexibility, designers may be more creative. On the contrary, it will bring some difficulties and limitations, and it will also affect the expressive force of artistic images. Therefore, determining the name of the hotel LOGO should follow the principle of "smooth, pleasant to hear, easy to remember and good to look at". We should have originality and a sense of the times, and be full of new ideas and beautiful associations.

2. Hotel LOGO design pattern

International brand logos such as sofitel, Hilton, Westin and StarwoodThe Ritz-Carlton have unique image signs. Domestic brands such as China Petrochemical Northwest Petroleum Building, Wuhan Optics Valley Golden Shield Hotel, Nantong Jinshi International Hotel, Jiangsu Mengxi International Hotel, Suzhou Qingshan Hotel, Strait Culture Village, Fujian Light Source Hotel, CITIC International Apartment, Shanghai Yuezi Club Hotel, Chenzhou Omega Hotel, Quzhou Guanfa Grand Hyatt Hotel, Taiwan Province Beitou Lizhi Fengyang Hotel, Anhui Yahao Glide, Hunan Xintian International Hotel, etc., have their own original hotel logo patterns.

3. Hotel logo design color

Hotel logo color is one of the three basic elements of form (shape, color and quality). The commonly used colors of hotel signs are three primary colors (red, yellow and blue), which are relatively pure, bright and easy to attract people's attention. Hotel logo color is a basic subject that must be studied in advertising design. The study of hotel logo color involves many disciplines such as physics, physiology, psychology, aesthetics and art theory. ......

4. Concrete expressions

Figures of human body modeling, animals modeling, plants modeling, utensils modeling and natural modeling.