Nowadays, many industries are doing free experience, free communication and other services. Perhaps only the catering industry has always pursued the old concept that "there is no free lunch in the world". Many bosses who are going to open stores are full of confidence in their products, but they are worried about how to find customers. In fact, free is the best publicity. If you have enough confidence in your products, are you afraid that customers will not come again next time? At present, many restaurants have opened and launched free products.
Second, the core dishes are free, and other dishes are charged.
This model is actually used by many people who make hot pot and skewers at present, that is, the so-called bottom of the pot is free and the dishes are charged. There are also many people who sell fried rice, all in the name of rice. In fact, the core products are free and the dishes are charged. This model will give people a feeling of taking advantage, and if used well, it will play a role in promoting business.
Third, free food drives paid food.
Choose two profitable and passable dishes from the store, but they are not the best. Generally, there are many cold dishes, which makes customers feel that dining in your store is always "cheap".
Fourth, launch the main course.
A restaurant must have a main course. The main course should be priced low, but profitable and delicious. Make this main course a must-have when you enter the store.
Verb (abbreviation of verb) special dish
In addition to the main course, you need to have special dishes, which is one of the indispensable marketing projects of the restaurant. How?
(1) Set up five special dishes and sell them at the cost price.
(2) Food recommendation: set up a display board at the door of the store to show the dishes that customers order the most from 5 to 10.
Six, lucky customers can be free of charge.
For example, customers who take lucky seats in the store every day can enjoy free tickets or free gifts. For example, set a lucky ticket number every day, and customers who click this number can also enjoy free tickets or free gifts. For example, how many customers can enjoy the corresponding discount before each day.
Seven, free of charge in a specific time.
For example, you can enjoy discounts or discounts when you eat at a specified time every day. Customers can enjoy free or preferential meals on their birthdays. Special festivals can also engage in corresponding preferential activities for the corresponding people, such as free three-person tour for children on June 1, free Teacher's Day and so on.
Eight, the use of online media publicity
1, a newly opened restaurant, can get a 50% discount if customers forward it through WeChat friends circle.
2. Customers bought by Meituan appreciate the comments and can get a 10% discount.
3. If the customers who come here have network celebrities, customers can send videos on Tik Tok or Aauto's own platform more quickly, and they can give them away for free.
Restaurant owners should run their own media platforms, such as Tik Tok, and hope to shoot some creative content and upload videos.
5. Establish a customer WeChat group, and publish the contents including: videos purchased every day, details of launching activities, daily sales, daily passenger flow and other things that are beneficial to your restaurant.
Nine, you can use some routines-hire people to line up.
When many consumers go to the food street or shopping mall to eat, they will think that it is not too bad to choose so many people, so they will not hesitate to choose a store with many people waiting in line.