It seems that you have a long way to go, but don't worry, Lu Yao knows that Ma Li will see people's hearts for a long time. Let's get down to business and answer your question:

1. How can a new brand of liquor enter the hotel?

1. Actually, there are many factors. First of all, there are many kinds of liquor. Most hotels are indifferent to new brands, especially those with low or high popularity but really cold products. The reason is very simple. Liquor occupies the same amount of money, regardless of high-end brands or low-end brands. Obviously, the first thing for liquor that has just entered the store is to pass the profit barrier. It is necessary to know that my liquor is better than other brands. What is good? How much is the profit of mine higher than that of other wines with the same price, how about my policy, how flexible my settlement method is, and how about the quality of my wine (of course, the quality of wine is a vague concept, as we all know, the homogenization of liquor is obvious, unless people who know the wine can taste the difference, why don't ordinary people come out at all, I mean the same price).

second, establish a good customer relationship. China is an emotional country, so it is very important to build a good customer relationship. The establishment of customer relationship can't be established overnight. You need to make customers feel that you are pure in business, considerate in details, and it is best to have some value-added services. Let the business not be simple before or exchange.

3. Before visiting customers, you need to know the competing products in the local market, the network of competing products, the price system, and the launched activity policies, and understand their advantages and disadvantages, such as the stable price system of mature brands, the untimely delivery of goods in a large network, and the same profits tend to be thinner, which is also an important reason why new products have the opportunity to insert into the market. After understanding it, you can find out the advantages of your products and form a selling point for the channel.

fourth, get your mind in order and be prepared to visit many times. It is very difficult for new products to enter the market, because every hotel or shop, especially the catering circulation terminal with large business volume, will have its own main products, and these main products will be the key defense places for competing products. Therefore, the development of this kind of store needs perseverance and strategy.

2. what should I bring to the hotel for the first time? Looking for who? Say what?

first, you must bring your own good attitude. The first impression is very important to the boss, especially your image can affect the image of the terminal boss on your product.

second, sample wine is indispensable, right? This is a routine. The advantage of introducing products on topics is that they can quickly promote sales, and the disadvantages are more obvious, which is more likely to lead to the rejection of the terminal boss. The promotion of so many varieties of wine and so many new products has already annoyed the boss. As a business expert, it is very important to get to know the boss some time ago before entering the business state. If two people talk about business without entering the conversation state, 81% will collapse.

third, who to recruit? Oh, it's very simple. Find the person in charge.

fourth, say what? In this regard, I think from a psychological point of view, I think you have shifted your mentality when dealing with business. The success of business depends on whether your value can be recognized by your boss, so you need the boss's real needs or be able to transfer them. Until you can achieve * * * knowledge.

summary: business needs you to constantly get to know each other and find the same interests. The most important thing is to constantly sum up experience. If you can't do it once, ask yourself why, and you will gradually understand. Is it obvious that you are not confident when you open this topic? If you want to find a surefire way to arm yourself, there is no rigid process in business, unless Cao Cao can marry Zhang Ziyi ...