Ma Weiyi, a post station that once witnessed the sad love between Emperor Xuanzong of the Tang Dynasty and Yang Guifei, has now turned into a successful example of rural tourism. The secret of its success can not be separated from the following key factors:

First, relying on history and culture to tell a good story

Maweiyi is a famous post station in the Tang Dynasty with profound historical background. Its rich historical and cultural heritage provides a unique resource for the development of rural tourism. By excavating, sorting out and combing these resources, Ma Youyi has created a series of cultural experience projects, such as tang style Guyun Block, Guifei Temple, Wangbing Building, etc., so that tourists can have a deep understanding of this historical story while visiting.

Second, create a unique experience and participate interactively

A single sightseeing tour has long been unable to meet the needs of tourists, and Ma Weiyi knows this well. It focuses on creating interactive and participatory experience and provides visitors with immersive sensory enjoyment. Visitors can wear Tang costumes and stroll through antique streets, as if through a thousand years; You can also participate in the experience of traditional skills, such as pinching sugar people and making sachets, and experience the customs of the Tang Dynasty.

third, innovative formats, diversified development

Mayiyi is not limited to a single tourism model, but actively innovative formats and diversified development. It introduces elements such as leisure vacation, health care and cultural creativity, and forms a comprehensive tourism system integrating eating, living, traveling, shopping and entertainment. Visitors can not only enjoy beautiful scenery and taste delicious food, but also experience health hot springs and buy cultural and creative products. The colorful activities meet the needs of different tourists.

Fourth, pay attention to details and improve quality

In rural tourism, details often determine the experience of tourists. Ma Weiyi pays great attention to details, and strives for perfection from environmental sanitation to service quality. The architectural style in the station is unified and coordinated, and the landscape greening is patchy, creating a comfortable and pleasant sightseeing environment for tourists. The staff are warm and thoughtful, and give professional explanations, so that tourists can feel at home.

V. Integrating resources and developing in coordination

The development of rural tourism in Mayiyi is not alone, but the integration of government, enterprises, communities and other resources to form a joint force. Government departments provide good infrastructure and policy support, enterprises give full play to market advantages, and communities actively participate in tourism development. This kind of cooperation has realized the sharing of resources and complementary advantages, and * * * has created the tourism brand of Mayiyi.

six, timely publicity, expand the influence

in the era of mobile internet, publicity and promotion is very important for rural tourism. Ma Weiyi makes full use of the new media platform to show its unique charm in all directions through pictures, texts, videos and live broadcasts. It also actively participates in tourism exhibitions at home and abroad, exchanges and cooperates with people in the industry, and constantly expands its influence.

to sum up, the success of Maweiyi rural tourism is not accidental, but comes from its excavation of history and culture, creation of characteristic experience, innovation of format, improvement of quality, integration of resources and proper publicity. Through these efforts, Mayiyi has not only become a tourist destination that tourists yearn for, but also provided valuable experience for rural revitalization.