Intangible services mainly refer to the services enjoyed in consumption. Hardware facilities are tangible, visible and tangible.

The tangible service of hotel service mainly refers to the hardware level of the hotel, including geographical location, architectural style, decoration layout, service environment, catering products and so on. Tangible service is the driving force to promote hotel marketing.

The intangible service of hotel service mainly refers to the software part of the hotel, including service attitude, service skills, service efficiency, service mode and service details. Intangible services play an important role in the services provided by hotels. Improving the quality of intangible service can effectively improve the satisfaction of guests.

Basic requirements of hotel service

1. Good standardization service is the premise and foundation. Personalized service must be based on standardized service. If we only stay in standardized services and do not develop personalized services, it will be difficult for hotel management and quality level to reach a new level.

2. In addition to high professional skills and professional ethics, waiters should also have strong psychological endurance, analytical judgment and emergency handling ability. , especially from the perspective of the guests to "empathy" understanding, understanding and understanding of the guests.

3, gradually establish a specification to meet the requirements of personalized service.