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What is a box horse?
Box horse generally refers to box horse fresh life, which is a new retail format for Alibaba to completely reconstruct offline supermarkets. Box horse is a supermarket, a restaurant and a vegetable market, but this description does not seem accurate.

Box horse fresh students mostly open in residential areas. Shopping needs to download the box horse App to place an order. Only Alipay payment is supported, and no other payment methods such as cash or bank cards are accepted.

Alibaba provides membership services for consumers of fresh box horses. Users can register Taobao or Alipay accounts, so that consumers can view and buy goods from the nearest store. In the future, Box Horse can track consumers' buying behavior and make personalized suggestions with the help of big data.

Extended data:

Rules for the management of prohibited information on Boxma Fresh Platform (for Trial Implementation);

The first scope of application is applicable to the behaviors of all Box Horse members and merchants who have settled in Box Horse APP (namely "Box Horse Platform") (members and merchants are collectively referred to as "users").

Article 2 Applicability: The behavior of users publishing goods or information prohibited by laws or Box Horse Platform.

Article 3 If the violation investigation is suspected to be serious, some normal goods in the store will be searched and banned within two working days during the investigation; If the suspected violation is particularly serious, it will be searched and the whole store will be banned during the investigation period of two working days.

He province official website-governance center

Baidu encyclopedia-Mr. box horse