Today, instead of dismantling the project, we will use the time in this article to explain a very useful idea, whether starting a business or starting from the media, how to use the herd effect of the public to create benefits for ourselves. So, first of all, let's have a general understanding of what herding behavior is. Or everyone's herd mentality. Herd effect means that in a crowd, individuals follow the actions or opinions of most people, rather than thinking and making decisions independently. This phenomenon often appears in social media, investment market, consumer market and other fields. In social media, people tend to follow public opinions and behaviors and pay attention to hot topics and trends. This phenomenon will lead to the spread of information and social influence, and may also cause information asymmetry and misleading. In the investment market, the herding effect is manifested by investors following the public's investment behavior, such as chasing up and down, blindly following the trend and so on. This phenomenon may lead to market fluctuations and abnormal fluctuations in asset prices. In the consumer market, the herd effect shows that people follow popular brands, products and fashion styles, rather than making choices according to their own needs and personalities. This phenomenon may lead to the marketization and homogenization of products, and may also weaken consumers' choice and autonomy. In a word, herding behavior is a social psychological phenomenon, which may bring social and economic benefits as well as adverse consequences and risks. What role does conformity play in media practitioners? Audience influence: Media practitioners are often influenced by audiences when choosing and publishing content. If most viewers are interested in a topic or style, practitioners may be more inclined to choose these topics or styles to attract more viewers. Creative reference: Media practitioners may also be influenced by other practitioners when creating content, so as to learn from their creativity and ideas and get more attention and response. Strategy selection: Media practitioners may also be influenced by the strategies of other practitioners when operating their own accounts. For example, if most practitioners use a certain marketing strategy or promotion means, other practitioners may follow this strategy or means to obtain more traffic and benefits. In a word, conformity has a wide influence on media practitioners. Practitioners need to keep independent thinking and innovative consciousness, not blindly follow other people's behaviors and viewpoints, but choose their own creative methods and business strategies according to their own positioning and values, so as to improve their competitiveness and brand value. How do media practitioners use herd behavior to gain benefits? Self-media practitioners can make use of herd effect to gain benefits. Here are some ways: attract fans: self-media practitioners can make content that suits their own tastes by targeting the target audience, so as to attract more fans to pay attention to their accounts. In the process of account operation, you can increase the stickiness of fans through interaction and reward, and form your own fan base. Product promotion: Media practitioners can attract fans to buy and promote products by making and publishing products (e-books, video tutorials, etc.). ) is related to the theme of your account. In the process of promoting products, we can use the herd effect to attract more users to buy through user word-of-mouth and evaluation. Advertising promotion: Self-media practitioners can take their own account as the main body of advertising, and sell the advertising space on the account to advertisers to obtain advertising revenue. When selling advertising space to advertisers, we can use our own herd effect to attract advertisers to put in advertisements and improve the advertising effect. Community realization: Self-media practitioners can attract more users to join the community and form their own community fans by establishing a community platform. In the process of community operation, we can expand the income through membership system and fine content. Looking for hot topics: By tracking current hot topics, media practitioners can attract more attention and discussion, thus increasing their traffic and income. Using topic linkage: self-media practitioners can use current hot topics to link with their own content, thus enhancing the topicality and interactivity of the content and attracting more audiences and interactions. Pay attention to the audience's needs: Media practitioners should pay attention to the audience's needs and interests and make content that meets the audience's tastes, so as to improve the audience's loyalty and retention rate and bring more traffic and income to their accounts. Use social media: Self-media practitioners can use social media platforms, such as WeChat official account, Weibo, Tik Tok, etc., to promote, attract more attention and fans, and increase their traffic and income. In short, media practitioners need to use herding effect and marketing strategies according to their own positioning and values to attract more viewers and fans and increase traffic and income. However, in the marketing process, media practitioners need to be honest and true, and avoid false propaganda and misleading the audience, otherwise they will lose the trust and loyalty of the audience. I hope this project analysis can help you to be confused. Today's sharing is over! If you want to gain more industry knowledge, please pay attention to my acquisition and my company's acquisition. See you next time!