Mala Tang has a broad mass base among food consumers. It was originally used as a folk snack. However, over the years, with the development of economic diversification, the mala Tang market has also undergone new changes. With the increase in demand, various forms of mala Tang shops have been established, with distinctive cultural characteristics and good market foundation. Mala Tang has changed from seasonal consumption in the past to a popular catering project in the four seasons.

The choice of taste and ingredients of mala Tang should grasp the characteristics of consumers. From the perspective of gender characteristics, women and men often have certain differences in the tastes of mala Tang, dishes and pots. There are also age characteristics, for example, young people prefer thick and heavy tastes, while old people prefer light ones. Different occupational characteristics have different consumption habits and grades. With more customers, the consumption choices of Mala Tang will be more changeable. We should grasp the development trend of Mala Tang, adjust the taste in time, and improve and innovate the products.

The soup base product developed by Yipin Bio covers many regions and tastes. According to the taste demand of consumers, restaurants can conveniently and quickly make delicious spicy soup bases, such as bone soup with pure flavor and delicious taste, tomato soup with soft sweet and sour taste, dried wild mushroom soup with clear soup color, three fresh soup bases with medicinal food characteristics, beef soup with clear flavor and natural pure taste, etc. Chicken soup with pure chicken soup flavor, Chongqing spicy hot pot soup base with pure Chongqing spicy hot pot flavor, etc. , as well as pure meat seasoning powder that can be used for mala Tang, as well as various special flavor dipping sauces, which will help to build a special mala Tang brand and improve the frequency of eating and the rate of returning.

In the next few years, the growth rate of mala Tang market will accelerate. Faced with a huge market share, many investors and entrepreneurs are also scrambling to join the mala Tang industry. Although the management mode of Mala Tang is flexible and the cost is not high, the brand awareness of modern people is getting stronger and stronger. If they want to win a good reputation in the highly competitive mala Tang market, or to build their own unique mala Tang brand, only with distinctive memories can they be recognized by consumers.

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