Two, Chengdu, Sichuan
Chengdu furniture wholesale market Chengdu Eight Benefits Furniture Co. Chairman of the Board of Directors of Chengdu Eight Benefits Furniture Co. Ltd. and President of Sichuan Furniture Industry Chamber of Commerce, Wang Xuemao, said that Guangdong Le Cong, Xianghe, Hebei, Jiangsu Likou, Chengdu Wuhou has formed the four major domestic furniture wholesale market, and from now on, will be merged, allying in the West, and the Eight Benefits Furniture City will be built to be the And BAYI Furniture City will be the largest furniture city in the west. Advancement of their own advantages to the country After years of development, China's furniture industry has become the following Italy, Spain, Germany and other European furniture manufacturers, a rising star. Chengdu, the city that comes and does not want to leave, the development of its furniture industry is advancing by leaps and bounds. As the furniture trade capital of western China, Wang Xuemao, Chairman of Chengdu Eight Furniture Co., Ltd. and President of Sichuan Furniture Industry Chamber of Commerce, participated in the "First Meeting of the China 4+1 Furniture Trade Capital Alliance", and with the China Furniture Trade Capital (Lechong, Guangdong), the North China Furniture Trade Capital (Xianghe, Hebei), and the East China Furniture Trade Capital (Xianghe, Hebei), and the East China Furniture Trade Capital (Xianghe), and the East China Furniture Trade Capital (Lecheng, Guangdong). Furniture Trade Capital of China (Guangdong Lezhong), Furniture Trade Capital of Northern China (Hebei Xianghe), and Furniture Trade Capital of Eastern China (Jiangsu Liqou) signed an agreement on the alliance of the four major furniture trade capitals in China. Starting from 1995, Chengdu furniture industry has experienced a golden development cycle for more than 10 years, and with the help of Chengdu Furniture Fair as a platform, the popularity of the products has been rapidly increased, and the channels have been successfully and smoothly extended to the national center cities and the second and third tier markets, while occupying a considerable market share. Among them, the development of Eight Furniture City should be said to be the epitome of Sichuan furniture industry. Ltd. was founded in 1985, is located in Chengdu Wuhou District, Chuanzang Road, Chengdu, has been the main force of the wholesale furniture market, the furniture city area of 330,000 square meters, more than 1,800 manufacturers, the products are sold in more than 20 provinces, municipalities and autonomous regions. The leading products include: Sichuan famous brand "BAYI" mattress series, export-oriented "Annie" mattress series, as well as sofa, soft bed series. With the 10th Chengdu International Furniture Industry Exhibition and the third Wuhou International Home Furnishing Culture and Art Festival is about to open, Chengdu furniture will continue to play to its advantage, and strive to complete the industrial upgrading as soon as possible, to consolidate its position. Combined to create the first Western The home furnishing culture and art festival both the scale of exhibitors and product grade, compared with previous years are unprecedented. It is understood that not only coastal furniture manufacturers, associations, affiliates, even foreign furniture companies will also show their faces during the exhibition. In order to *** with the bigger and stronger Chinese furniture industry, China's four major furniture trade capital has reached an alliance agreement, namely *** with the response to the global financial crisis, services to rural areas, expanding domestic demand, adjusting the structure and expanding the international market. On the basis of more than twenty years' development experience, Chengdu BAYI Furniture Co., Ltd. has entered into cross-industry and cross-region operation. According to the development blueprint and grand goal formulated by the board of directors, by 2010, the company is going to lay the foundation of cross-industry and cross-region development, and create conditions for the company to realize a new leap in the next stage; at the same time, it strives to realize the doubling of the company's fixed assets, the total amount of profits and taxes, the wages of the employees, and the income of the shareholders. It is worth mentioning that the four major furniture trade capital will be in the 10th Chengdu International Furniture Industry Exhibition and the third Wuhou International Home Culture and Arts Festival "alliance", to carry out horizontal alliance in Chengdu to build the largest furniture city in the West. To this end, the opening ceremony will be launched on the day of the western trade to join the "China Furniture Service Rural Designated Enterprises" ceremony, and the western furniture trade of the exclusive television media public platform will also be unveiled. The Road of Change The location of BAYI Furniture City has formed the first large-scale furniture wholesale and retail market in the west. After more than ten years of development, the production mode of furniture manufacturers has also been upgraded from small-scale, manual labor and semi-mechanized production to the present mechanized and fine-tuned production, with the product quality and style fundamentally upgraded, and the influence increasingly expanding, becoming one of the important production bases of Sichuan furniture. At the same time, the furniture enterprises led by Eight Furniture Co., Ltd. has become an important part of the economy of Wuhou District, Chengdu. Third, Jiangsu LiKou
Jiangsu Li (Li) mouth international furniture city for east China's most first, the country's second largest furniture wholesale market, is located in the northeast of suzhou city, sangcheng district yuan and street (the original LiKou town, the YueDaFanLi had brought xishi to this fish and named, because of the need for economic development in 2002, will be neighboring towns luMu merge for yuan and street) furniture industry has become the pillar of sangcheng district tax, the furniture city across the former LiKou, the town of xishi, the town of LiKou, the town of likou. Furniture City spans the former Li Kou and Lu Mu towns and consists of 38 large furniture plazas. There are more than 1600 furniture manufacturers and 3000 furniture sellers. Furniture mall is composed of four roads: Jianyuan Road, Xiangcheng Avenue, Furniture Avenue and Wanli Road. Jiangsu, Zhejiang, Shanghai, Anhui, Shandong, Fujian, most of the furniture are wholesale from here, Suzhou furniture is cheaper because of the perfect industrial chain, and a huge supply and demand market, a strong purchasing group, raw materials, basic manufacturers direct supply, a variety of furniture talent clusters, due to the large sales volume, the manufacturers of manufacturers of highly competitive manufacturers require smaller profits, it is because of these factors make the Furniture City, Suzhou furniture! Prices relative to other cities have incomparable advantages. The beginning of LiKou Furniture Market is traced back to the early 90s of last century. At that time, a large number of rural surplus labor from the household contract responsibility system liberated, would have liked to take the time to drum up some sofas and other small furniture LiKou farmers, they will let their own craftsmanship came into play, handmade some sofas at home, coffee table, small cabinets and other products to the market town to go on sale. Later, the news of "cheap furniture for sale in LiKou town" spread gradually, attracting many neighboring residents and Suzhou city people, LiKou town's furniture trade is becoming more and more prosperous, the local government will make the best use of the situation to guide, "according to the city to build the field" specifically run a furniture market, to regulate the furniture trade to a platform operation. The furniture trade was standardized to a platform operation. At the end of 1990s, LiKou people seized the opportunity in the development of market economy and established Jiangsu LiKou International Furniture City on the basis of the original furniture market, which is second to none in East China in terms of scale and grade. Fourth, Hebei Xianghe Xianghe Furniture City is located in the southeast end of Xianghe County County, north of Shuyang Street, south to the South Ring Road, east to Yongtai Road, west to Anfu Road and the area east of Duanzhuang, covering a total area of 1,374 acres, of which the planning of trade building area of 50,000 square meters, the furniture wholesale market area of more than 300,000 square meters, the resident merchants will be developed to more than 1,000, with an annual turnover of more than 2 billion. The planning and design of the furniture city is scientific and reasonable. The road layout is five horizontal and three vertical. And there are garden plaza, green space, traffic circle and parking plant. At the same time, it is also equipped with production, warehousing, office, financial, catering, service and living and other functional areas. Xianghe Furniture City will be built into a beautiful environment, full-featured, well-equipped, modernized management of business, trade, living, enjoying the high standard of the business premises, open national large-scale finished furniture and related materials integrated wholesale market. Xianghe Furniture City radiates Beijing and Tianjin, facing the whole country. At present, the construction of furniture city has been completed 100,000 square meters, into the area of enterprises has reached 510, including more than 20 from Guangdong, Fujian, Sichuan, Beijing, Tianjin, Zhejiang, joint ventures, cooperative enterprises, the annual turnover has reached more than 1 billion yuan. Among the enterprises in the city, there are 390 enterprises*** engaged in the production and operation of furniture and sanitary materials, and the rest of them are engaged in catering, service, finance and sanitary industries. Furniture City has basically formed from raw materials to finished furniture production, supply and marketing of a dragon pattern, the relevant supporting industries have been sound. "Buy furniture, to Xianghe", in the face of the constant flow of traffic to Xianghe, so that the Beijing furniture counterparts issued a "wolf" exclamation; now has a total area of more than 400,000 square meters of furniture pavilion in Hebei Xianghe Furniture City, the rapid rise of the largest northern Furniture distribution center, people have to focus their attention to it cohesion. Every double holiday, Xianghe Furniture City, large and small parking lots, more than 80% for the Beijing private car. "Buy furniture, to Xianghe", "the same quality, wholesale prices", Beijing's various media on the eye-catching ads quite attractive. Beijing 50 kilometers southeast, south of Beijing-Shenyang Expressway, from the East Fourth Ring Road to Xianghe Furniture City in less than an hour. Xianghe's location advantage is self-evident. Close to Beijing and Tianjin, by reducing transportation costs generated by the price of comparative advantage, is still to win the favor of consumers, especially in the low consumer groups of weight. Project content: Xianghe Furniture City is located in the southeastern end of Xianghe County, covering a total area of 1,374 acres, of which 100,000 square meters of planning business building area, furniture wholesale market area of more than 300,000 square meters, the resident merchants will be developed to more than 1,000, with an annual turnover of more than 2 billion yuan. The road layout of the furniture city is five horizontal and three vertical, and there are garden plaza, green space, traffic circle and parking lot, but also equipped with production, warehousing, office, finance, transportation, food and beverage, service and living and other functional areas. Xianghe Furniture City is a beautiful environment, full-featured, well-equipped, modernized management of business, trade, living, enjoying the high standard of the business premises, open national large-scale finished furniture and related materials integrated wholesale market. Now Xianghe Furniture City planning to continue to introduce large, high-grade furniture wholesale market projects, each market investment of $ 3 million, the construction area of 10,000 square meters or more. Market Analysis: Xianghe County sofa furniture industry has a long history, is the country's famous furniture township. The county has a certain scale of furniture manufacturers up to more than 1,000; and has the country's largest sofa materials market, to provide a full range of varieties, patterns of sofa furniture materials around the country. Xianghe Furniture City is the largest furniture wholesale market in the north of China, and is equipped with production plants for furniture and related products. With the furniture wholesale market supporting the storage, transportation, information, management, catering services and other facilities. The market has complete functions, excellent service facilities and favorable policies. The market radiates to the northeast, northwest, north and central China. Coverage of the wide range of sales capacity, the furniture manufacturers of the ideal place of business. Ninety-nine years into the city enterprises have 82, of which more than ten million investment projects have four, respectively, are the second phase of the furniture world project, with a total investment of 10 million yuan, has been completed business; North Guangdong wholesale furniture market project, with a total investment of 25 million yuan, a project of 11,000 square meters, the second phase of the exhibition hall of 9,700 square meters has been completed for business; North Leather City project, with a total investment of 23 million yuan, the current trade building of 2,800 square meters, the market is the ideal place for furniture manufacturers to operate. At present, the trade building 2800 square meters has been completed in the year business; Wuyang Wood Co., Ltd. project, with a total investment of 15 million yuan, the current production workshop has been put into operation; Furniture World Expansion of 30,000 square meters and the Northern Furniture Wholesale Market 50,000 square meters of furniture materials exhibition wholesale market project is about to start construction. Xianghe Furniture City Management Committee of the furniture city to implement a full range of closed management, in order to improve the market system, standardize market trading behavior, improve market facilities, improve the service function, strengthen property management, strengthen industry self-discipline, extend the market reach, promote industrial upgrading, and create the northern furniture distribution center.
Five, Jiangxi Nankang Nankang no wood resources, but the formation of the province's largest furniture market, Nankang furniture has been active as a regional brand in the domestic and international markets. Looking back on its development history, we can probably summarize it this way - from "nothing" to create "China's furniture capital".
Nankang people to Guangdong to learn -
"Grassroots industry" began to rise
If the private economy is said to be "grassroots economy", then the Nankang furniture industry is a typical "grassroots industry". Grassroots industry. In the early 1990s, many Nankang people working in Guangdong completed the accumulation of funds, began to return to their hometowns to start their own businesses.
Zhang Xiangfu, chairman of the board of Zhongxing Artificial Board Co., Ltd. is the shadow of Nankang "grassroots entrepreneurs", and his journey is also a microcosm of the development of the furniture industry in Nankang.
In 1990, Zhang Xiangfu and most of the people in Nankang, went to Guangdong to work, with good skills, he became a painter in a furniture factory, but also with a dozen apprentices. Through the labor to understand the furniture industry from equipment procurement, production to sales and a series of links, coupled with the furniture industry at the time of high profits, with entrepreneurial qualities of the Nankang people one after another to return to their hometowns to do business.
Nankang city government on this "grassroots industry" to care, in the land, water and electricity and other aspects have given the necessary support. Zhang Xiangfu said, can not find a plant, the local government to help rent a 400 square meters of warehouse. "The entrepreneurial process is actually the government's entrepreneurial process." Nankang City, successive leaders are so understanding of the "grassroots industry". It is the government's care, the achievements of this "grassroots industry".
The implementation of brand strategy - "eye-catching dragon" is taking off
In June 2007, CCTV seven sets broadcast a "wood cattle" furniture really "cattle "The advertisement. Is such an advertisement, so that Jiangxi Wooden Bull Furniture Co., Ltd. is located in Nankang business, has become a Gannan and even Jiangxi Province, the furniture industry "star".
"In the past, due to the lack of attention to the brand, do not pay attention to publicity, we have suffered a lot of losses. Nankang City Bureau of Industry and Commerce has repeatedly suggested that I increase investment to publicize the brand. After understanding, found that the province's furniture industry has not been a CCTV advertising, I think as long as the first in the CCTV advertising, will certainly bring a chain effect." Liao Xiaoping, chairman of Jiangxi Sanyou Furniture Co. Facts have proved that the ads aired less than two months, to the company to negotiate business merchants doubled, sales have also risen significantly, which gives Nankang furniture bosses to y touched.
If the industry is compared to a dragon, the brand is like its eyes, painting the "dragon" should be for its point on the bright "eyes".
In order to brand Nankang furniture brand, over the past few years, Nankang City Bureau of Industry and Commerce submitted a proposal for the implementation of the brand strategy, the development of the city's trademark cultivation of medium- and long-term planning, and at the same time, in-depth guidance to the furniture enterprises to apply for trademark registration, to help enterprises to implement the brand strategy. "Now the development of Nankang furniture is very different from the past," said Wang Jiaxin, chairman of Jiangxi Jiaxing Industrial Co., Ltd. "In the past, we only focus on the number of growth, and now pay more attention to the cultivation of the brand. I invested in the construction of a specialized distribution of high-end brand furniture Nankang International Home Expo Center, is to provide a platform for the Nankang furniture to display their own brand."
The government's guidance services coupled with the conscious action of furniture business owners, Nankang furniture into a benign development track. Products are constantly upgraded, the product structure is becoming more reasonable, the industrial chain continues to lengthen, the industry supporting the increasingly perfect, service-oriented supporting industries have been formed. Market construction continues to grow, cultivated and built the International Furniture City, Bright Furniture City and other large markets, products sold to the Pearl River Delta, Yangtze River Delta and other regions.
Continuously do better and stronger - to create "China's furniture capital"
In recent years, Nankang City, Nankang City, continue to carry forward the spirit of "something from nothing, something in the birth of special", and continue to grow, including the furniture industry, including the city's economic leading industries. By the end of last year, Nankang **** 1505 furniture production enterprises, sales of more than 3,100 households, employing 60,000 people, to achieve a total industrial output value of 2 billion yuan, to achieve tax revenue of 21 million yuan.
A few days ago, the city also put forward to build "China's furniture capital" goal: by the end of 2010, the furniture market area of 1 million square meters, the total output value of 6 billion yuan, the market scale to enter the ranks of the top three in the country, and become the country's first-class furniture market; furniture industry and its driven by the related industries. Employees to reach 200,000 people, really become a rich and strong city industry.
Nankang City will set up a furniture industry promotion bureau, specifically responsible for furniture market planning, construction, operation and management. Will hire first-class experts at home and abroad on the furniture industry planning, to the current Nankang furniture market as the center and rely on the 105 National Highway along the Yingbin East Avenue towards the Ganzhou direction within 500 meters of the development of the main axis, the construction of a first-class functional facilities of boutique furniture Expo City, an area of 160 acres of logistics support area, two to three professional furniture market, a 5,000 acres of furniture production base and a Furniture quality testing center. The city continues to optimize the structure of furniture products, the extensive use of medium fiberboard, sponge, rattan products, glass, hardware products, iron products, stone products and other raw materials. The city has become the province's largest production of beds, mattresses, dining tables and chairs, leather fabric sofas, office furniture and so on.