Where is Liu _ Sanwen Chuangyuan? Address: Shengfeng Road, Xiangcheng District, Xiangyang (about south of Changsheng Apartment 100 m)
Mention the word six _ three factories, which is very famous in Xiangyang. Liuwen No.3 Factory is a "third-line" enterprise approved by the Ministry of Culture 1965. When the factory was completed, a large number of workers moved from Shanghai to join the printing industry. In 1980s, the benefit of No.6 _ 3 Factory reached its peak, and almost every employee had a bicycle, which was quite enviable.
In 1990s, No.6 _ 3 Factory once fell into a trough and finally stood the test of market economy. In 20 17, 6 _ 3 factory ushered in a new development opportunity-according to the unified deployment of Zhongfa group, the old factory was transformed into a garden, and the single warehousing and logistics was transformed and upgraded into a cultural and creative park.
At the beginning of the operation of Wenchuang Garden, we encountered various problems: the factory building was in disrepair, the infrastructure was outdated, and there was no operating experience? How to solve this problem once troubled six or three people. "These red brick factories you see are the biggest resources, the biggest features and the biggest self-confidence of our park." Cai Jun, Party Secretary of 63 Company, said.
After many investigations and discussions with many experts at home and abroad, Zhongfa Group Company has defined two basic principles for the "63 Cultural and Creative Park": First, we should not simply copy the industrial and cultural creative parks in other places, but start with the memory of Xiangyang people and make good use of the cultural card of "63 characters"; Second, the old factory building and factory area are the most valuable parts, with unrepeatable years and historical charm, so we should be careful when moving brick by brick. "We must keep the most primitive features. Bricks, tiles, purlins, rafters, windows, etc. It should be preserved as much as possible and the repairs should be as old as before. " Cai Jun said, "The facades of all houses should keep the same color, and we should also pay attention to the font and color when repairing the previous wall slogans. The newly settled merchants want to build some sun rooms, and we will treat them with caution, and we must not destroy the overall style of the park. "
Careful planning, pay attention to the characteristics of the format
Entering the gate of Wenchuang Garden, you will soon see a frontispiece made of red brick, gypsum and Huang Mu, with a solid wood signboard hanging on the wall-"Living with the Mountain".
Li, the operator, said that this ceramic theme tea space was jointly opened by him and several friends. With the increasing popularity of the park, their business is getting better and better.
"At that time, a friend graduated from Jingdezhen Ceramic University, so we thought about doing something. Everyone is interested in traditional cultures such as pottery, tea art and calligraphy, so we discussed opening a small shop. " Li said to him.
According to Cai Jun, general manager of the park, the factories in the park are basically Soviet-style buildings in the 1960s, which are suitable for cultural exchange, creative design, art exhibitions, scientific research and training, etc.
The park has introduced more than 30 cultural and creative projects, including youth sports training, art exhibition halls, tourist homestays and special restaurants. Relying on the unique scenery of "one factory, one door, one car, one place", it has laid out three major areas: creative design office, visual art exhibition and cultural leisure experience, focusing on four major formats: culture and art, fitness, leisure and entertainment, education and training, striving to highlight its characteristics and build the first large-scale cultural industry creative park in Xiangyang.
Steady integration to build an industrial platform
In the corner of Wenchuang Garden, ancient trees are towering, and courtyards, streams and promenades set each other off. Gao Xi, the manager of the hotel, is sitting in the yard, making tea leisurely. "I came here by accident when I was climbing a mountain a few years ago. I think industrial buildings are very tasteful and suitable for doing some cultural and creative projects, so I decided to invest in homestays. " Gao Xi said.
Invest millions of yuan to design and transform the former hardware warehouse, wooden house and warehouse into a homestay with simple and elegant style, and the long and neat garden is the crowning touch.
According to Gao Xi, their own "season-watching B&B" is highly praised in the B&B app because of its distinctive features and perfect hardware. The contrast between industrial style and rural style not only fascinates tourists, but also conquers many celebrities and stars. 20 19 During the filming of Hi, Mom, Jia Ling, a comedian from Xiangyang, and the crew members lived here. "There are many people who are doing homestays now, and our success is mainly due to the distinctive features." Gao Xi said, "Many homestays are built on the basis of scenic spots and have no bright spots. And we rely on the characteristics of the park to attract guests. This old factory has a sense of the times and a good environment. " "We have our own unique advantages. The park covers an area of 160 mu, with a construction area of nearly 50,000 square meters. All the old factories are well preserved, and no new buildings are built at will, maintaining the overall style of the park. " Cai Jun said, "In the whole Central South region and even the whole country, we are regarded as a cultural and creative park with considerable volume. Now we have only developed a part of the park. On the one hand, our investment in capital is limited, on the other hand, we must leave enough space for the future. "
How to develop in the future, six _ three companies have prepared for a rainy day. "We are discussing cooperation with universities to open up internship bases and even studios for art students; It can also absorb small and micro enterprises with distinctive styles, such as Internet companies and micro-financial services. " Cai Jun said.
Protect the printing industry heritage, highlight the cultural characteristics of the times, give play to the institutional advantages and reputation advantages of central enterprises, and continue to operate steadily. Cai Jun believes that the future Sanliu Cultural Innovation Park is not only a "punching place for network celebrities", but also a cultural and creative industry platform integrating project incubation, financial services, resource integration and industrial chain extension.