Store decoration includes signboards, stores and windows, as follows:

1. Signboard decoration

1. Generally, a strip-shaped storefront signboard can be set up on the store to prominently display the name of the store and the goods sold. In the bustling business district, consumers often browse all kinds of storefront signs first, looking for commercial service places that realize their purchase goals or are worth visiting. Therefore, the storefront signboard with high generalization and strong attraction is very important for the visual stimulation and psychological influence of consumers.

2. The materials used in the bottom plate of storefront signboards have been wood and cement for a long time in China. Wood can't stand long-term wind and rain, and it is easy to crack and paint to fall off, so it needs frequent maintenance. Cement signboard is convenient to construct, durable and low in cost, but it is obsolete in form and rough in quality, and can only be used as a low-grade storefront to attract spleen. In order to reflect the changes of the new trend of the times, today's exterior decoration materials are not limited to wood and cement, but use thin marble, granite, metal stainless steel plate, thin painted aluminum alloy plate and so on. The stone facade looks thick, steady, noble and solemn; The metal facade looks bright, light and full of the times. Sometimes, with the change of seasons, various types of sunshade foil frames can be placed on the facade, which will make the facade fresh and lively, communicate the functional links inside and outside the storefront, and expand the commercial area invisibly.

3. The storefront signboard plays an indispensable role and value in the import function, and it should be the most eye-catching place. Therefore, various decorative methods should be adopted to make it stand out. There are many techniques, such as using neon lights, spotlights, colored lights, reflective lights, light boxes, etc. to enhance the effect, or using ribbons, flags, flowers, etc. In a word, elegance, freshness and strange techniques are often one of the keys to success.

Businessmen pay more and more attention to the decoration of storefront signs, and some artistic, three-dimensional and advertising storefront signs with slogans, affiliation and numbers are constantly emerging.

The following points should be paid attention to in the decoration of storefront signboard characters:

1) The consideration of the font, size, convexity and concavity, color and location of the store name should help the normal use of the door.

2), the text content must be consistent with the goods sold in our shop.

3), the text should be as concise as possible, the content should be profound, and it should be easy to remember and recognize, so that consumers can see it at a glance.

4) attention should be paid to the popularization of artistic characters and written characters, and the deformation of Chinese and foreign artistic characters should not be too flowery, too messy and too artificial, and the written characters should not be too scribbled, otherwise, it will be difficult to identify and troublesome to make.

The materials used for signboard characters in storefronts vary from store to store. Stores are large in scale and require exquisite storefronts. They can use copper and protrude hollow characters, which are shiny and have a rich and luxurious feeling, and the effect is quite good. Fixed firing porcelain characters will never rust. Good reflective strength, especially as a signboard. Plastic characters have gorgeous luster and are easy to make, but after a long time, the luster fades, the plastic ages, and it will be deformed when exposed to cold, heat and sun, so it cannot be used for a long time. Wooden characters are also convenient to make, but they are easy to crack after long-term exposure to the sun and rain, and need frequent maintenance and painting.

second, the decoration of the store door

1. Obviously, the function of the store door is to induce people's sight, generate interest and stimulate their sense of participation in going in and having a look. How to get in, where to get in, you need to import correctly, tell customers, so that customers can see at a glance.

2. In store decoration, the decoration of customers' entrance and exit is an important part. Whether to place the store door in the center, left or right, depends on the specific flow of people: generally, the gate of a large shopping mall can be placed in the center, and it is not appropriate to place the entrance and exit parts of a small storefront in the center, because the store is small, which directly affects the actual use area of the store and the free circulation of customers. It's more reasonable to set the entrance and exit of the shop on the left or the right. From the commercial point of view, the store door should be open, so when decorating, we should consider not to let customers have bad psychology such as "claustrophobia" and "darkness", so as to refuse customers. Therefore, the bright, unobstructed and echoing door profile is the best decoration.

3. When decorating the store door, we should also consider whether the road surface in front of the door is flat, horizontal or sloping; Whether there are any objects or buildings in front that block and affect the image of the store facade; In terms of lighting conditions, noise influence and the direction of sunlight irradiation, the materials used in the store doors used to be hard wood, and iron sheets or aluminum sheets can also be wrapped outside the wood, which is relatively simple to manufacture. In recent years, China has also begun to use aluminum alloy materials to make storefront doors. Because it is light, durable, beautiful, safe and full of modernity, it has a trend of popularization. The whole glass door without frame belongs to luxury door profile. Because of its good light transmission and gorgeous shape, it is often used in high-end jewelry stores, electrical stores, fashion stores, cosmetics stores and so on.

Third, the window decoration

In modern commercial activities, the window is not only an important advertising form, but also an important means to decorate the storefront. A storefront window with novel concept, distinctive theme, unique style, refined technique, beautiful decoration and harmonious tone can beautify the storefront and the city by forming a three-dimensional picture with the whole storefront building structure and internal and external environment.

Generally speaking, we should pay attention to the following aspects in window decoration:

1. It is best that the center line of window transverse degree is equal to the customer's apparent horizon, so the goods displayed in the whole window are in the customer's field of vision.

2. In the window decoration, dust, heat, rain, sun, wind and theft must be considered, and relevant measures should be taken.

3. The appearance of the store should not be affected, and the scale of window decoration should be adapted to the overall size of the store.

4. The goods displayed in the window must be sold in our store and are the best-selling goods.

5. seasonal goods displayed in the window must be displayed in advance one month before the arrival of the season to introduce them to customers, so as to play the role of welcoming the season.

6. When displaying goods, you should first determine the theme. No matter whether it is many kinds of goods or different kinds of goods of the same kind, you should systematically display them according to the theme, so that people can see the contents of the advertised goods at a glance, and never throw them around to distract consumers.

7. The window layout should be set off, decorated or paved with commodities as little as possible, and the number of commodities should not be too much or too little, except that the colors should be harmonious and the density should be uniform according to the window area. It is necessary to make customers see the whole picture of the goods from far and near and from the front side. Commodities with business characteristics should be displayed in the most eye-catching window.

8. Goods that are easy to liquefy and deteriorate, such as food and candy, and goods that are easy to be damaged in the sun, are best replaced by their models or properly packaged.

9. The window should be cleaned frequently and kept clean, especially the food window. Dirty window glass, which is covered with dust, will give customers a bad impression, cause suspicion or disgust of goods and lose interest in buying.

11, the window display needs to be changed frequently, especially the timely publicity and the display of perishable goods. When each window is replaced or decorated, the time for external publicity should be stopped, which must generally be completed within the same day.

only by doing a good job in store decoration, store door decoration and window decoration can we ensure that the whole door decoration meets the requirements of store decoration. A good store decoration requires a lot of thought in these three parts, so as to achieve the unity of theme, color and creativity with store decoration. Interior and exterior decoration generally includes indoor and outdoor decoration, and it is divided into many kinds in detail. Clothing stores, restaurants, jewelry stores, supermarket decoration and so on. Need storefront decoration can MM me (see user information) For storefront decoration, storefront decoration design is very important. Only by designing a good storefront decoration template can our storefront decoration have a better decoration effect. How to design storefront decoration requires designers to combine the characteristics of storefront, find some skills and requirements in design, and combine storefront design with real life, so as to achieve better decoration effect. What are the basic requirements for store decoration design?

(1) The facade modeling of the storefront should be basically unified with the form and style of the surrounding buildings; The relationship between wall division and building volume, proportion and elevation scale is more appropriate; The combination of various formal beauty factors in storefront decoration should be focused, clear from master to slave, and full of rhythm and sense of rhythm in contrast.

(2) The population and the window are the key parts of the store, and its location, size and layout should be determined according to the specific conditions such as the plane form of the store, the location environment and the width of the store. The population and window of the store are suitable for the location scale of plaques, advertisements, signs and store emblems, and have obvious identification and guidance.

(3) Make full use of and organize the edge space of the store, such as arcade in front of the store, colonnade, street activity space under the overhanging awning, etc. These marginal spaces are not only the outward expansion of the indoor space of shops, but also the inward extension of outdoor commercial streets, the intermediary space between the internal and external environment of shopping malls, and also the spatial nodes of the pedestrian gathering, detention and pedestrian walkway system in streets and lanes. This kind of space should be open, flexible, convenient for shopping and can be used for people to have a rest and enjoy.

(4) The color treatment of storefront decoration plays an important role in the modeling effect of a perfect storefront. We should make full use of color contrast and harmony to strengthen the artistic characteristics of modeling, enrich the effect of modeling and create ideal visual charm. Under normal circumstances, the color tone of the storefront should be warm and bright, and the prominent components or key parts can be matched with corresponding contrast colors according to their physical characteristics and the needs of reflecting the decorative atmosphere of commercial buildings. In order to highlight the identifiability of the store, high-purity bright colors can also be used to display the cards, logos and markers in the store.

(5) There are many kinds of materials suitable for storefront decoration, so the texture, texture and natural color of materials should be used correctly. At the same time, storefront decoration is basically the same as building exterior wall and roof decoration. It should be considered that its material is durable, resistant to wind and rain, and has certain exposure, freezing and corrosion resistance.

The above are some basic requirements of storefront decoration design. When we design storefront decoration, we must grasp the actual effect of storefront decoration. Store image is the face of a store. Doing a good job in store decoration design will enable us to run our own store better. Therefore, the store decoration design is relatively important, and we can't ignore this point when we decorate the store. Do a good job in store decoration design to make store decoration more brilliant.