Where is the magic company? David Wang, YCY, Qiao Shan, Yang Di and others are frequent visitors. In the program, six star guests joined the Magic Company as new employees, accepted customers' help, opened their minds, fulfilled customers' wishes in the form of live broadcast, and realized the goal of combining variety shows with public welfare to help them return to work and resume production.
In every program of "Where is the Magic Company", there is a real customer who asks a question of resuming production. In the program, star guests only act as "servers", and talents from all walks of life are the protagonists who are "served". The guests tried their best to help the front-line practitioners in the industry resume production, which will arouse the audience's emotions, further boost morale and inspire people in the post-epidemic era.
Plan evaluation:
"Where is the Magic Company" adopts the mode of "large and small screen interaction", and carries out live broadcast on the network side during the recording process, which adds more imagination space to the variety show. From the perspective of top-level design, under the guidance of mobile priority strategy, mainstream media consider playing programs on large and small screens, which is a positive attempt to promote the reform of media integration.
After entering the post-epidemic era, how to comprehensively resume production and realize increasing production and efficiency has become an important topic before people. The program is based on the attributes of public welfare programs, based on the first-line visits and actual research on the resumption of work and production, to truly understand the social and industrial situation, formulate more accurate e-commerce live broadcasts, help the resumption of work and production, and then implement the all-media inspirational experience industry revitalization service.