The takeaway rankings and single volume, only these 3 steps

The takeaway trilogy: exposure - store - order, there is traffic to have single volume. However, the platform is mainly based on sales, evaluation and other aspects of the ranking, this ranking mechanism for the new store is obviously unfavorable. Takeaway new store opening, merchants often face great pressure. Where does the first batch of traffic come from? How to rank quickly?

How can the seven-day protection period play the best effect?

Below, I will be divided into three steps to help you specifically understand the characteristics of the ranking rules of the new store, and how to get better rankings and sales in the pre-opening.

The first step: preliminary research preparation

Without preliminary research, merchants will not be able to determine whether a business district takeaway market is saturated, takeaway users' dietary preferences, and whether the product has an audience. Research before opening can help takeaway stores eliminate all the negative factors and minimize the risk.

Choosing a region, a user and a category:

For takeaways, when choosing a region to open a store, it is important to fully consider the type of business district, the density of the takeaway crowd, the size of the takeaway market, the crowd's consumption level and other factors.

Preliminary in the three major takeaway platforms, the collection of the highest-selling stores in the area, to determine the user's preferences; field visits, to understand the main distribution of the takeaway crowd in the business district location, the size of the consumer groups, etc.; analyze the overall price of the region's takeaway brands, the estimated consumption level of the regional groups.

After investigating the area, the businessmen will have a more comprehensive knowledge of the business district and will have a clearer idea when choosing the angle of entry.

In the selection of users and products, there are two main ideas:

1. Select the region's largest class of consumers, do the corresponding products. For example: in the CBD area with a high level of consumption to do light luxury meals, or in the concentration of colleges and universities to do affordable meals and so on.

2. Select the region has not been to meet the needs of a class of consumer groups, design products to meet the needs of the crowd. For example, in some white-collar workers and other high-end people concentrated in the region, has not yet appeared relatively large takeaway brand, then it is more suitable for the region to do quality takeaway.

The second step: with the activities, open the seven-day protection period

After the official opening, the platform for new stores have seven days of ranking care. The protection period of the three platforms are now opened manually by the merchants, which is conducive to a better grasp of the timing of the merchants. Then, how to open the most effective?

1. Before turning on the ranking protection, first exclude all the problems in the store.

Opening the new store protection, first of all, to have certain conditions. For example, there is a store logo, business hours more than 6 hours a day, open online payment, complete pictures of dishes and so on. Stores need to carry out self-tests in the pre-opening period to ensure that they meet the conditions set by the platform.

Pre-opening of the store, the store personnel to cooperate with, receive meals out, platform docking and other aspects of the overall assessment to ensure that the store all ready for the subsequent seven-day protection period to make comprehensive preparations.

2. Grasp the right time to open the protection position, with activities to attract traffic.

Before opening the protection period, the store needs to set up some activities to attract traffic, full discount, merchant coupons, new customers, and other activities, have a very good effect of attracting traffic, pulling new. Through the activities to obtain a certain amount of single, in the new store protection period will be more advantageous.

Designed for the store a low-priced pop-up products, such as 1 yuan to grab a snack, 9.9 yuan fast food, etc., can achieve exponential flow effect. Explosive products should have the conditions: low cost, good taste, and characteristics. Specific operation can check this: master these principles, the product is the next explosive!

The rating will be opened after reaching 10 comments on the platform. After the opening of the new store, merchants can return coupons through positive feedback and other ways to attract users to praise, quickly reach 10 reviews, to avoid bad reviews, to ensure that the overall rating of 4.7 points or more, and then open the protection period. Also note that the new store protection period to be opened within 30 days after the first business, once the expiration date is a waste of this valuable opportunity.3. seven-day protection period, what are the benefits?

In the seven-day protection period, the three major takeaway platforms for takeaway new stores, there are different degrees of benefits, such as: in the category entrance and recommended entrance to the rotating display space, the Hungry Momma platform in the category window there is an independent display space, which can be for the merchants to bring a certain amount of traffic.

Additionally, if the sales for three consecutive days has been an upward trend, the fourth day ranking will be very forward, and even reach the effect of doubling exposure. Merchants can take the issue of single diversion, user maintenance and other ways to ensure that the single volume of steady growth, so as to obtain a higher ranking. Step 3: Ensure that the brand's service experience, improve the conversion rate With traffic and ranking, what factors can attract users to enter the store, order, repurchase?

Into the store: when users see the brand on the platform, the first thing they notice is the LOGO, the brand name, the activities of the three aspects of information. Activity configuration in the second step to open the protection period has been introduced, in addition, the merchants should also ensure that LOGO beautiful, recognizable, name brand name allows users to determine the product category, easy to understand, memorable, interesting, etc., are the advantages of a good brand name.

Consumption: A well-designed menu has an immediate effect on increasing the user's order rate. Reasonable dish design, optimized dish classification, sorting and naming, shooting beautiful dish pictures, accurate dish descriptions, etc., are the main factors affecting the order rate, want to know how to set up the specifics, you can click to view: do a good job in these two steps, takeaway new stores can also lead in sales!