Following the trajectory of rice noodles and rice noodles, in the first half of 200212002, Lanzhou Lamian Noodles suddenly caught fire. For a time, Lamian Noodles in Lanzhou set off an upsurge of entrepreneurship and investment in the catering industry. It is no exaggeration to say that almost every shopping center in Shanghai's inner ring has a Lanzhou Lamian Noodles. The new brands of Lanzhou Lamian Noodles in Shanghai mainly include Zhang Lala and Chen Xianggui. In the big shopping mall, a bowl of unpretentious Lamian Noodles is surrounded by Japanese decorations. Lanzhou Lamian Noodles, which was originally less than a bowl of 10 yuan, has been packaged layer by layer and now sells for 26 yuan every night. Capital even gave Ma Jiyong an investment letter of intent with a valuation of 10 billion.