Current location - Recipe Complete Network - Catering industry - Do a complete set of VI design, there are those contents
Do a complete set of VI design, there are those contents
The main contents of a set of VI design:

I. Basic elements of the system

A. Logo

B. Standard word

C. Standard color

D. Combination of logo and standard word.

II. Application System

A. Office Supplies: Envelopes, letterheads, note pads, business cards, badges, work permits, invitations, folders, letters of introduction, billing tickets, memos, information kits, official forms, etc.

B. External architectural environment: architectural shapes, company flags, corporate facades, corporate signboards, public **** signage, road signs, advertising towers, neon ads, courtyard landscaping and so on.

C. Internal architectural environment: internal departmental signage, commonly used signage, floor signage, corporate image boards, flags, billboards, POP ads, shelf signs and so on.

D. Transportation: cars, vans, buses, trucks, utility vehicles, tankers, ships, airplanes and so on.

E. Clothing and apparel: manager's uniforms, managerial personnel uniforms, staff uniforms, ceremonial uniforms, cultural shirts, ties, work hats, buttons, epaulettes, badges and so on.

F. Advertising media: TV ads, magazine ads, newspaper ads, network ads, street sign ads, billboard ads, etc.

G. Product packaging: carton packaging, paper bag packaging, wooden box packaging, glass container packaging, plastic bag packaging, metal packaging, ceramic packaging, wrapping paper.

H. Official Gifts: T-shirts, ties, tie clips, lighters, key tags, umbrellas, medals, gift bags, etc.

I. Display: window display, exhibition display, shelf merchandise display, display merchandise display, etc.

J. Printed materials: corporate profile, commodity manuals, product profiles, calendars and so on.